TV hardware and content consumers how to choose?

Recently, when many people visited the appliance store, they found that the counter price competition for selling smart TVs was very fierce. Several of them had launched promotions of “send TV for free” and “send TV to send content”, which made consumers very tangled and did not know. Which way is more cost-effective?

Internet brands interact with traditional vendors

"In the end, sending members and sending television is even more cost-effective. The conversion is a bit dizzy." Yesterday, the citizen Mr. Zhou was very tangled in the selection of television. He fancy a Samsung 55-inch 4K TV in the physical store priced at 3999 yuan, shopping guide said Buy and send iQiyi Tencent members. He went home and searched on the Internet and found that LeTV bought members for 80 months and sent 55,4K TVs for 3,699 yuan. He likes to watch sports shows.

The reporter found that compared with previous years, this year's color TV warfare increasingly difficult to calculate a clear account, in the end is to buy TV to send content worthwhile? Or to send members to send television cost-effective? Many consumers are scratching their heads.

Most of the members who buy TVs are Internet brands such as LeTV, Xiaomi, pptv, and Storm, and seize the market at a low price or “hardware free”.

On the other hand, traditional manufacturers are also fighting back with "Buy TV for Free Content." Hisense launched a self-made soccer program and sent free high-definition video resources. Skyworth and iQiyi jointly launched VIP TV and sent Tencent members, and the price of TV was also lowered. The reporter visited several home appliance stores in Wuhan and found that the price of the 55-inch 4K TV has reached a minimum of 3,000 yuan, which is similar to the Internet brand price range.

Buying content or buying hardware is almost like

"The emergence of Internet brands has indeed lowered the price of TV." The sales person in charge of sales of home appliances, Wuhan Gome, etc., introduced that many customers buy TV at the same time to check prices online, forcing brands to make prices more and more transparent.

However, the free delivery of hardware by Internet brands has indeed attracted many consumers. Last year, LeTV Super TV 919 sold over 382,000 units a day, so that traditional TV manufacturers could not stand still, prompting Hisense, Skyworth and other brands also began to promote.

Recently, the semi-annual reports of traditional manufacturers such as Hisense, Changhong, and Konka have been released one after another, and most of them are rebounding. However, industry observers have analyzed that although the semi-annual report looks better, the revenue is not optimistic. Coupled with the continuous entry of new Internet brands, the share of traditional manufacturers has been divided. Therefore, it is expected that the price war will continue but the means will be more diverse. For example, traditional manufacturers have joined forces with the sports and entertainment industries to make up for content shortcomings against Internet brands.

For "hardware free" and "free content," the reporter found that this is similar to "sending money to mobile phones" and "buying mobile phone bills," which are all marketing methods. For example, video platform members who send content have low prices for one or two hundred yuan a year, and expensive four or five hundred yuan, depending on the number of years of purchase to send TVs of different size and size, all cost less than 3,000 yuan, and the traditional TV manufacturers to promote the mainstream The 40-inch, 50-inch, and 55-inch TVs are similar in price. It can thus be seen that a consumer who wants to buy a television of this size, whether it spends money on content or hardware, spends almost the same amount of hardware + content, and it also gives you a sense of added value.

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