In the era of mobile Internet, the word "ecology" suddenly became hot. Many tech hardware products make little or no money on the hardware itself, but once they switch to the "ecological" field, business becomes sexy immediately.
The reason is nothing more than ecological construction of a rich scene around consumers. In this scenario, which business is making money is not so important which piece of business loses money. The whole ecosystem makes money. What's more, once the ecosystem is established and matured, it always presents a glory and prosperity, and the business within the entire ecosystem will become vibrant and unstoppable.
Understand this point, we can understand better, why do you think this Internet TV brand with a state-owned background, relying on rich content, using extreme hardware as a springboard to quickly build an ecological, complete the ecological intention of the audio-visual experience closed-loop strategic intentions - - Only in an audio-visual ecosystem can we provide users with personal audio and video services in order to better cling to users in order to have better user activity and word of mouth, and then to nurture ecology.
In order to construct this audio-visual ecology, let's forget about the content advantages of watching the market, let's look at the hardware, and adopt the strategy of “seeing†and “listening†first, and then “hard†and then “softâ€. The so-called "visual" refers to the "screen" of the smart TV that is being created at the beginning of its existence. Whether it is to look at the 4K resolution of the 55-inch flagship model W55 and the color tuning technology of the China Film Group, or the U85 to refresh the 85-inch LCD TV quality benchmark, watching is still on the decisive battle screen, never will be.
See the first domestic TV DTS content area on the line
If the launch of CANsolo M and CANbar S2Pro is a hard move to watch “listeningâ€, then the introduction of the DTS content area is to see the soft layout of “listeningâ€, combining software and hardware, to realize that it is still in use. The power to reconstruct the audiovisual ecology.
Of course, the reconstruction of the audiovisual ecology is not the ultimate accumulation and display of hardware, but the release based on the ability to see the content. Why Internet TV is speeding up to subvert the market pattern of traditional TV brands? The key lies in the content - Xiaomi has long dug Sina editor-in-chief Chen Wei, it is content; LeTV is going to release the film on TV, it is also content; See still carrying CIBN resources and launch DTS and 4K area, and will release brand new The CANOS operating system is the integration and deepening of the content. This shows that the contention for Internet TV has become fierce. The traditional TV manufacturers are not precisely this, still accustomed to and expect to make money from hardware sales. Or even if they realized that the direction was wrong, they found that Internet brands had already run away and wanted to see only the other party's "tail lights."
In terms of content, the advantage of watching is even more. It is still operated by Global Zhida Technology Co., Ltd., which is a subsidiary of Guangdong (commonly known as the licensee operator), one of the seven major broadcast and control platforms for China's smart TV. The Guangdong side is one of the three major central media companies under the China Radio International Corporation. It is mainly responsible for the international broadcaster's smart TV new media operations, and now owns and operates one of the seven major broadcast control platforms for China's smart TVs approved by the State Administration of Press, Publication, Radio, Film and Television. CIBN smart TV platform (China International Broadcasting and Television Network, referred to as CIBN).
CIBN is a new media international communication platform with 61 communication languages, full business media forms and strong international characteristics. It aggregates a large number of excellent video content and has a complete industrial ecology from applications, games, and TV shopping.
According to the founder of Fushang, Fu Qiang once said that before the announcement, the huge content resource network has been formed, covering not only domestic video content supply platforms such as Youku, Sohu and PPTV, but also relying on strong policies. Resource strength, including South Korean SBS, US NBC, British BBC and other global audio-visual content giants, reached an exclusive cooperation agreement, only 4K films will reach 700 or more during the year.
Simply put, it is to see that this brand is born because of content. This is not the same as all TV brands on the market. Even LeTV and Xiaomi are, at best, only hardware + content synchronization. Then consider how to release content. Therefore, audiovisual hardware is an important complement to the release of content. Once the user realizes this, they understand why the audiovisual ecosystem is still more valuable and imaginative.
The user is based on this recognition, so he voted for the consumer market. As of September 2016, the sales volume of Shangchao Super TV has exceeded 500,000 units, and it is expected to hit the sales target of 1 million units during the year. Just look at the day brand still buy brand "Qi 909 to see still brand day" one day, the entire channel sales will break 79,000 units, the day sales easily exceeded 100 million yuan. In the field of smart TV industry, it is still a phenomenon to be seen, and the audio-visual ecology it creates is also continuously accumulating energy. It will undoubtedly become the biggest variable and the fastest dark horse in the 2016 smart TV market.
The reason is nothing more than ecological construction of a rich scene around consumers. In this scenario, which business is making money is not so important which piece of business loses money. The whole ecosystem makes money. What's more, once the ecosystem is established and matured, it always presents a glory and prosperity, and the business within the entire ecosystem will become vibrant and unstoppable.
Understand this point, we can understand better, why do you think this Internet TV brand with a state-owned background, relying on rich content, using extreme hardware as a springboard to quickly build an ecological, complete the ecological intention of the audio-visual experience closed-loop strategic intentions - - Only in an audio-visual ecosystem can we provide users with personal audio and video services in order to better cling to users in order to have better user activity and word of mouth, and then to nurture ecology.
In order to construct this audio-visual ecology, let's forget about the content advantages of watching the market, let's look at the hardware, and adopt the strategy of “seeing†and “listening†first, and then “hard†and then “softâ€. The so-called "visual" refers to the "screen" of the smart TV that is being created at the beginning of its existence. Whether it is to look at the 4K resolution of the 55-inch flagship model W55 and the color tuning technology of the China Film Group, or the U85 to refresh the 85-inch LCD TV quality benchmark, watching is still on the decisive battle screen, never will be.
See still super family television hot products
When the business partners were thrilled to see how they were still able to exploit the smart TV products and market, they still saw double-arrows on the “listeningâ€. An arrow points to the audio hardware system. On September 1st, the company saw the launch of CANsolo M, a portable Bluetooth speaker, and CANbar S2Pro, a set of living room audio and TV boxes, while locking home and outdoor. In the two major scenes, the stunning performance of both the idol and the strong faction makes people realize that they are still listening to the matter. They are also real guns. The brand founder and Global President Zhiqiang Fuqiang
See still CANsolo M portable Bluetooth speaker
See still CANbar S2 Pro
Another arrow is to see the DTS content area on the line. DTS was intended as a "digital cinema system." In 1993, the sound of the new film “Jurassic Park†by Spielberg, the American director, was created using the DTS system. Its stunning sound effects enabled Universal to purchase more than $4 million for more than 1,000 theaters in that year. DTS Universal AV. Today, 80% of movies and Blu-ray discs in the United States use DTS technology. In April of this year, the founder of the Watch Brand, Global President Fu Qiang and DTS China General Manager Lang Zhengwu signed an agreement, and the two sides promised to integrate DTS's sound control technology into the audio visual system. The statement was still in the ears. In just over four months, the cooperation between the two sides was formally completed. In this DTS content area, we still use DTS-HD surround audio with ultra-clear video content to provide users with the ultimate enjoyment of sound, so that every user who sees is not only “seeing†on the ground, but also “sound†Its environment. See the first domestic TV DTS content area on the line
Of course, the reconstruction of the audiovisual ecology is not the ultimate accumulation and display of hardware, but the release based on the ability to see the content. Why Internet TV is speeding up to subvert the market pattern of traditional TV brands? The key lies in the content - Xiaomi has long dug Sina editor-in-chief Chen Wei, it is content; LeTV is going to release the film on TV, it is also content; See still carrying CIBN resources and launch DTS and 4K area, and will release brand new The CANOS operating system is the integration and deepening of the content. This shows that the contention for Internet TV has become fierce. The traditional TV manufacturers are not precisely this, still accustomed to and expect to make money from hardware sales. Or even if they realized that the direction was wrong, they found that Internet brands had already run away and wanted to see only the other party's "tail lights."
In terms of content, the advantage of watching is even more. It is still operated by Global Zhida Technology Co., Ltd., which is a subsidiary of Guangdong (commonly known as the licensee operator), one of the seven major broadcast and control platforms for China's smart TV. The Guangdong side is one of the three major central media companies under the China Radio International Corporation. It is mainly responsible for the international broadcaster's smart TV new media operations, and now owns and operates one of the seven major broadcast control platforms for China's smart TVs approved by the State Administration of Press, Publication, Radio, Film and Television. CIBN smart TV platform (China International Broadcasting and Television Network, referred to as CIBN).
CIBN is a new media international communication platform with 61 communication languages, full business media forms and strong international characteristics. It aggregates a large number of excellent video content and has a complete industrial ecology from applications, games, and TV shopping.
According to the founder of Fushang, Fu Qiang once said that before the announcement, the huge content resource network has been formed, covering not only domestic video content supply platforms such as Youku, Sohu and PPTV, but also relying on strong policies. Resource strength, including South Korean SBS, US NBC, British BBC and other global audio-visual content giants, reached an exclusive cooperation agreement, only 4K films will reach 700 or more during the year.
Simply put, it is to see that this brand is born because of content. This is not the same as all TV brands on the market. Even LeTV and Xiaomi are, at best, only hardware + content synchronization. Then consider how to release content. Therefore, audiovisual hardware is an important complement to the release of content. Once the user realizes this, they understand why the audiovisual ecosystem is still more valuable and imaginative.
The user is based on this recognition, so he voted for the consumer market. As of September 2016, the sales volume of Shangchao Super TV has exceeded 500,000 units, and it is expected to hit the sales target of 1 million units during the year. Just look at the day brand still buy brand "Qi 909 to see still brand day" one day, the entire channel sales will break 79,000 units, the day sales easily exceeded 100 million yuan. In the field of smart TV industry, it is still a phenomenon to be seen, and the audio-visual ecology it creates is also continuously accumulating energy. It will undoubtedly become the biggest variable and the fastest dark horse in the 2016 smart TV market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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