Half of the time has passed in 2018. It is not very optimistic about the economic development of the kitchen appliance industry in the past six months. Compared with the explosive economic growth of the kitchen appliance industry in the past two years, this year’s kitchen appliance industry is The market and scale have been significantly reduced. In the face of the further deterioration of the kitchen appliance market, many people once again talked about a common problem. Is the integrated stove industry a short-lived one? Why does the first-line hood brand not participate in the integrated stove industry?
First of all, whether the integrated stove industry is a short-lived problem, since the birth of the first integrated stove in 2013 to the now fully integrated integrated stove industry, it can be said that the integrated stove industry itself has answered this question with the best results, more and more. The company began to enter the integrated stove industry, precisely because it aimed at the bright prospects of the integrated stove and the huge potential market, especially in recent years, many kitchen appliances, such as Haier, Midea and Olin, are strong. The introduction of its own integrated stove products is enough to see that the development advantages of integrated stoves still exist, and the market saturation of integrated stoves is far from coming. The joining of many brands has greatly spurred this still young industry. Let the integrated stove industry, which has always been the focus of attention, once again become the focus of the entire industry.
In addition, for the first-line range hood brand, there has never been a problem with integrated stoves. In fact, at the just-concluded 2018 Shanghai Kitchen and Bath Show, Shuaikang has launched its own integrated stove new products and carried out vigorous promotion and promotion as a traditional range hood. The giant of the industry, Shuaikang has a huge advantage in the strength of the enterprise and the technical strength. The high-profile entry into the stove industry is also a formal voice to the inside and outside of the industry. The traditional hood brand has great possibilities. With the introduction of integrated stove products, the market for integrated stoves has an absolute future. As for why the traditional hood brands such as the boss and the party are not doing integrated stoves, there are many reasons for this. As two opposing products in the kitchen appliance industry, once the other party is recognized, it is a negation of their products. Traditional hoods also dominate the market, so traditional hood brands will not easily overturn their product ideas. Moreover, the transformation of a company, especially this kind of absolute transformation, requires a lot of problems. Whether it is a change of personnel or a technological innovation, it is a big change. If it is not prepared, it is very possible. It will be sluggish, so even if the first-line hood brand wants to intervene in the integrated stove, it will certainly be ready for all, which will be a long process.
The advantages of the integrated stove are obvious, but the development time is still very short. After experiencing the industrial deceleration caused by the impact of the real estate regulation and control environment this year, we also got their opinions from the relevant leaders of the major integrated stove brands. Attitudes, integrated stove enterprises have not any confusion and hesitation about the future development, but will increase investment, adhere to this path, play the role of brand leadership, and go upstream.
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