After the initial efforts of both Xiaomi and Letv succeeded, a large number of technology companies entered the TV market and launched smart TVs or connected TVs. Many of these brands used the online direct sales model to use the foundries to help manufacture and achieve lightness. Assets and high cost performance.
According to an industry source quoted by the Taiwan’s e-times website on July 20, in the first half of this year, the global television market as a whole performed poorly. Demand in China, North America, and Europe has experienced a downturn. Global first-line TV manufacturers have a product backlog, including Samsung, LG, Sony, China's Hisense, Changhong, Konka, Skyworth and so on.
Sources said that the weak demand led to shrinking demand for TV panels and prices began to decline.
According to sources, during the first half of 2017, shipments from the Chinese TV market fell by more than 20% year-on-year, and some Chinese brands expanded their exports, but TV inventory is still high.
New cutting-edge TV makers outside traditional manufacturers such as Konka and TCL have not yet seen squeezed inventory.
According to predictions from industry consulting firm Sigmaintell, in the third quarter of this year, the demand for TV display panels from Chinese manufacturers will decline by 9% year-on-year to 17 million, and the demand for international brands will drop by 10% to 24 million.
According to sources, the inventory cycle of Chinese TV manufacturers has increased from 6 weeks in the normal period to 7.4 weeks. Overseas manufacturers increased to 10.6 weeks.
It is worth mentioning that in the first half of the year, Sharp Corporation of Japan began to reduce the supply of display panels to external TV manufacturers. Samsung, LG, and Sony suffered from a shortage of panel supply, which led to an increase in product prices, which further affected TV sales. .
Allegedly, due to poor performance in the first half of the year, Samsung Electronics, the global television giant, has reduced its annual sales target for 2017 from 44 million units previously determined to 44 million to 45 million units.
Concern for global TV makers is that after the Foxconn Group acquired Japan Sharp, Gou is taking offensive measures to sharply increase Sharp TV sales and market share. According to the original plan, by the 2018 fiscal year, Sharp's TV sales will double to 10 million units. Sharp, however, said that sales this year will exceed 14 million units.
Sales margins have to be sacrificed at the expense of profit margins. In the past, Sharp was a relatively high-end, high-end brand, but now in the Chinese market, Sharp TVs controlled by Foxconn are becoming price killers. In the Chinese e-commerce promotion season in June of this year, Sharp's sales rankings are said to be quite high.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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