What are the directions for agricultural internet of things?

In recent years, the agricultural Internet of Things (IoT) has seen rapid development. However, current applications in agriculture are still largely focused on monitoring, testing, and displaying environmental conditions. Most solutions are derived from specific projects and often revolve around agricultural products, including data collection, information transmission, farm operation records, smart equipment management, and product display. From the perspective of agribusinesses and farmer groups, there is a need for IoT applications, but the demand isn't yet urgent. Government financial support plays a key role in driving these initiatives forward. The potential areas for IoT implementation in agriculture are vast, ranging from quality traceability systems to smart farming infrastructure. For example, quality traceability allows consumers to access detailed information about agricultural products—such as variety, planting process, storage, logistics, processing, and sales. This transparency not only helps consumers make informed choices but also supports enterprise efficiency through standardized management and ERP integration. Additionally, the flow of product information contributes to brand building and marketing efforts. Governments must ensure transparency, supervision, and impartiality, while also establishing clear channels for consumer feedback and complaints. Agriculture involves numerous stages, from pre-production to post-harvest. The IoT can be applied across all these phases. Before production, there are various inputs like seeds, seedlings, fertilizers, and equipment, yet their data often remains disconnected from farmers. This lack of integration limits the full potential of IoT in agriculture. The concept of IoT in this context has two meanings: first, the extent to which agricultural materials are integrated with IoT technology, such as using advanced systems instead of traditional methods. Second, the level of informationization of agricultural products—ensuring that even the materials used are traceable throughout the supply chain. It's fascinating to think about how future crops might struggle without proper software support or data tracking. There are countless possibilities before the harvest, yet few companies focus on this area. Even in production, it's a complex landscape, but there's still room for innovation. Building a platform that integrates multiple aspects could be a promising path. Ultimately, the development of the Agricultural IoT depends on active participation from those in the agricultural sector rather than passive adoption. Post-harvest activities like e-commerce are straightforward, but the long production cycle and inconsistent quality monitoring remain challenges. Despite batch traceability, consumer trust still relies heavily on word-of-mouth. We believe IoT can address these issues by improving consistency and transparency. Currently, IoT applications in agriculture are fragmented, with many small-scale implementations offering limited returns. Integration may seem to dilute profits, but the future breakthroughs are likely to come from within the agricultural industry or its upstream sectors. As IoT evolves, it’s reshaping agricultural production, organization, and development through automation, information systems, and intelligent technologies. Examples include smart monitoring systems, water and fertilizer integration, four-in-one monitoring, aquaculture and livestock management, product safety traceability, smart greenhouses, facility gardening automation, precision agriculture, and wireless crop monitoring. The directions for growth are still wide open. At present, the development of Agricultural IoT is largely government-driven, with most projects relying on subsidies. High-profit industries tend to attract large corporations, often outsourcing to international firms for specialized solutions. These technologies require a combination of communication, data processing, algorithms, vision systems, automation, sensors, and hardware, which demands significant investment. It's advisable to start with IT-focused solutions and identify a few key areas where IoT can make a real impact. Long-term success, however, cannot depend on government funding alone. Instead, it requires creating products that truly meet user needs and building a strong ecosystem. Only when people see value and adopt these technologies will they truly thrive.

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