On March 8, the 17th China Home Appliances and Consumer Electronics Expo (2018AWE) officially opened in Shanghai, hosted by the China Household Electrical Appliances Association. This year, Haier introduced its platform brand strategy for the Internet of Things era, aiming to create the first smart home brand. At AWE, Haier showcased a range of innovative and intelligent products, capturing the attention of visitors. As a key component of Haier's smart home ecosystem, the Haier Smart Refrigerator is redefining the food experience by connecting refrigerators, smartphones, and supermarkets to build a comprehensive smart food network. This goes beyond the traditional role of smart refrigerators as just supermarket entry points, actively creating user demand and offering an end-to-end gourmet experience from farm to table.
Industry smart refrigerators typically function as gateways to online shopping platforms, allowing users to place orders directly from their fridge. However, these devices often lack deeper integration with the supply chain, leaving users without access to detailed information about the origin, transportation, or quality of the ingredients. As a result, they remain limited to basic hardware and e-commerce interfaces, failing to deliver a true one-stop food solution.
To address this, Haier has taken a step further by building a fully integrated smart food ecosystem. By connecting more than 400 global third-party providers, Haier offers a seamless journey from farm to fork. Users can now track the entire process, from planting and inspection to delivery, ensuring transparency and safety. This level of traceability not only enhances trust but also empowers consumers to make informed choices.
At the AWE exhibition, Haier demonstrated its video traceability technology, which allows users to view detailed information about ingredients directly on the refrigerator screen. Visitors were impressed by how this feature made grocery shopping more secure and convenient. After purchasing, Haier’s “two-hour food service system†ensures quick delivery, while partnerships with fresh e-commerce platforms like Yuan Sheng Life and I Buy Net help solve the last-mile challenge for healthy ingredients.
Additionally, users can scan RFID tags on food items to access real-time farm data, making the connection between the field and the kitchen more tangible. As a central hub in the smart kitchen, the Haier Smart Refrigerator also integrates with other smart appliances, such as ovens and range hoods, enabling personalized cooking experiences. For example, selecting a recipe on the refrigerator can automatically send instructions to the oven, streamlining the cooking process.
In line with its commitment to improving quality of life, Haier launched a “Quality Festival†during the home improvement season, featuring its latest smart refrigerators and offering a one-stop solution for design, sales, and service. This initiative reflects Haier’s broader vision of becoming a leader in the Internet of Things era.
For over 13 years, Haier has been exploring the “personalized one-to-one†model, aiming to redefine the smart living experience. The Haier Smart Refrigerator plays a crucial role in this vision, delivering a complete gourmet journey that creates long-term value for users. Experts believe that this model could become the next standard for IoT transformation across industries, offering a blueprint for future innovation.
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