On September 26-27, 2014, the 12th High-tech LED Industry Summit Forum hosted by Gaogong LED will be held in the conference room of Area B of Guangzhou Pazhou Canton Fair. In the same period, nearly 100 LED industry chain excellent brand enterprises will collectively Debuted at the 2014 High Tech LED Show. With the theme of “focusing on market change from following to leadingâ€, this forum focuses on the opportunities and risks of the industrial chain from price war to quality and brand war through concentrated display of a number of outstanding enterprises.
After the outbreak of end-market demand since last year, the entire industry has gradually become more rational, and more companies are beginning to think about the key issues in the development of the entire LED industry in the next few years.
At the upstream chip level, benefiting from the accelerated start of the terminal LED lighting market, the market for LED chips in the first half of this year continues. The localization rate of the domestic LED epitaxial chip industry is also constantly improving. In addition to the domestic enterprises in the packaging field began to erode Taiwan's corporate share, the trend of chip procurement to domestic leading enterprises has become more and more obvious. But behind the prosperity, the situation of no increase in revenue has not been significantly improved.
From the perspective of midstream packaging, after years of fierce competition, the domestic LED packaging market has been relatively mature. The leading enterprises of the first echelon represented by Ruifeng Optoelectronics and Hongli Optoelectronics have continuously strengthened their competitiveness and expanded their scale. They are not weaker than the LED packaging enterprises in foreign countries and Taiwan in terms of domestic market competitiveness and independent intellectual property rights. In terms of packaging, domestic companies already have the same strength as international LED companies.
However, it is undeniable that the current packaging market is still in a changing stage. Most enterprises are still constrained by the scale effect of standardized product mass production. The product line is too long and the price is vicious, resulting in an increase in corporate profitability and revenue. Unable to maintain consistency, and actively deploying differentiated products has become an important way for packaged companies to improve their profitability.
Enterprises from the same-line companies such as Tongfang (Zhenmingli Holdings), PHILIPS LUMILEDS, Hongli Optoelectronics, Jingtai Shares, Huaweiyuan, Weiwei Electronics, Xinli Light Source, Zhongwei Optoelectronics, etc. will focus on industrial opportunities, The theme of driving force and direction was discussed in the theme session of the afternoon of September 26. Dr. Zhang Xiaofei, Chairman of Gaogong LED, will give a keynote speech on "Opportunity Choices in the Age of Industrial Change", explaining that companies in the era of change need more innovation to have a chance to win.
With the rapid development of LED industry technology, various new products and new technologies emerge one after another. Under such circumstances, not only upstream and midstream enterprises, but also downstream application manufacturers are constantly adjusting their product layout and positioning to meet market requirements. . Compared with the “survival of the fittest†in the upper and middle reaches, the competition in the downstream application market is more intense.
Industry insiders estimate that in 2014, the company will continue to shuffle, and some companies with weak competitiveness will be phased out, leading the industry.
Intensified technological innovation, perfect supply chain has become the focus
As a new management mode, supply chain management provides a new way for many enterprises to enhance their core competitiveness. It is especially important to optimize the operation and management of enterprises from the perspective of supply chain management.
In the past two years, LED flip chip packaging, COB packaging, filament lamps, intelligent lighting and other technologies have received extensive attention in the industry. As the core of the LED lighting supply chain - the light source and power supply links, the enhancement of packaging and power technology has given new opportunities to the lighting industry.
At present, the research and development of flip chip technology in foreign markets and Taiwan is close to maturity, but for the domestic market, its progress is still slightly slow. The reason is that in addition to the current low yield of flip-chip products, the cost of flip chip technology is also a problem that packaging companies can not ignore.
In terms of COB packaging, with the continuous improvement of performance, the attitude of the current LED lighting market to COB packaging products has been generally accepted from the wait-and-see state in previous years, especially in the field of commercial lighting such as spotlights and downlights, COB. Packaged devices have begun to be widely used and are favored by many LED companies.
At the same time, LED filament lamps rely on the advantages of high luminous efficiency, low light decay, long life and consumers' nostalgia for incandescent lamps, attracting a large number of incandescent lamps to transform LED filament lamps, including many LED companies. To the production line of LED filament lamps.
In addition, phosphors are also a key factor affecting the quality of packaged devices. As consumer demand for lighting quality increases, the color rendering index is particularly important. To improve the quality of light, you need to improve the quality of the phosphor.
However, at present, the phosphor market is mixed, and the price war is getting worse. How to make reasonable choices in quality and price has become a problem for packaging companies...
Excellent companies from Silanwei, Zhaomingxin Technology, Xinyue Optoelectronics, Zhonghao Optoelectronics, Yingluohua, R&D Rares, etc. will focus on supply chain technology, product innovation and supply chain risk on September 27. In the morning, the package and lighting will be discussed.
Lighting smart rises channels flattening trend
Today, smart lighting has become the hottest concept in the current LED lighting field. From traditional lighting to smart lighting, market demand is undoubtedly a powerful driving force for the implementation of this initiative. It is undeniable that the development of intelligent lighting is the trend of the times.
However, many domestic LED companies are not clearly positioned. They have not made their own actual situation to develop a strategic plan that truly conforms to the survival and development of the company. It is just blindly following the wind and intelligent lighting. It is just a delusion: Since smart lighting is the trend, why not participate? Among them, the same score "a cup of ç¾¹"?
Therefore, it is necessary for domestic LED-related manufacturers to increase research and development of intelligent lighting control systems so that they can have more voice and initiative in the smart lighting industry in the future.
At the same time, the e-commerce model from B2B to C2C to B2C, developed to the current O2O online and offline, speeding up the channel flattening process.
In essence, the current O2O model must rely on the corresponding dealer resources for expansion and improvement. Therefore, if dealers want to achieve better development, they can completely replace resources and make their own resources more professional. Refined and act as the main force in the new model.
Faced with such a wave of industry, new thinking and new changes, dealers as an intermediate part of the sales segment, its market position is difficult to shake in a short period of time.
As the founder of the first LED lighting online and offline chain platform model in China, Gaogong Lighting Chain will hold the signing ceremony of the national affiliated dealers during this forum. Nearly 100 outstanding distributors from all over the country will attend the conference and high-tech lighting. The person in charge of the chain of lighting brand enterprises will face-to-face interaction.
Intelligent lighting related companies from Sunlight, Gaoxun Electronics, Jiamei Times, Keshida Optoelectronics, Juyuanwei will discuss the smart lighting and O2O special on the afternoon of September 27. Focusing on the transformation of intelligent lighting and channels, we will discuss how enterprises should respond to the next wave of intelligent lighting. In the era of e-commerce, especially in the era of mobile e-commerce, channel changes bring risks to enterprises and markets.
After the outbreak of end-market demand since last year, the entire industry has gradually become more rational, and more companies are beginning to think about the key issues in the development of the entire LED industry in the next few years.
At the upstream chip level, benefiting from the accelerated start of the terminal LED lighting market, the market for LED chips in the first half of this year continues. The localization rate of the domestic LED epitaxial chip industry is also constantly improving. In addition to the domestic enterprises in the packaging field began to erode Taiwan's corporate share, the trend of chip procurement to domestic leading enterprises has become more and more obvious. But behind the prosperity, the situation of no increase in revenue has not been significantly improved.
From the perspective of midstream packaging, after years of fierce competition, the domestic LED packaging market has been relatively mature. The leading enterprises of the first echelon represented by Ruifeng Optoelectronics and Hongli Optoelectronics have continuously strengthened their competitiveness and expanded their scale. They are not weaker than the LED packaging enterprises in foreign countries and Taiwan in terms of domestic market competitiveness and independent intellectual property rights. In terms of packaging, domestic companies already have the same strength as international LED companies.
However, it is undeniable that the current packaging market is still in a changing stage. Most enterprises are still constrained by the scale effect of standardized product mass production. The product line is too long and the price is vicious, resulting in an increase in corporate profitability and revenue. Unable to maintain consistency, and actively deploying differentiated products has become an important way for packaged companies to improve their profitability.
Enterprises from the same-line companies such as Tongfang (Zhenmingli Holdings), PHILIPS LUMILEDS, Hongli Optoelectronics, Jingtai Shares, Huaweiyuan, Weiwei Electronics, Xinli Light Source, Zhongwei Optoelectronics, etc. will focus on industrial opportunities, The theme of driving force and direction was discussed in the theme session of the afternoon of September 26. Dr. Zhang Xiaofei, Chairman of Gaogong LED, will give a keynote speech on "Opportunity Choices in the Age of Industrial Change", explaining that companies in the era of change need more innovation to have a chance to win.
With the rapid development of LED industry technology, various new products and new technologies emerge one after another. Under such circumstances, not only upstream and midstream enterprises, but also downstream application manufacturers are constantly adjusting their product layout and positioning to meet market requirements. . Compared with the “survival of the fittest†in the upper and middle reaches, the competition in the downstream application market is more intense.
Industry insiders estimate that in 2014, the company will continue to shuffle, and some companies with weak competitiveness will be phased out, leading the industry.
Intensified technological innovation, perfect supply chain has become the focus
As a new management mode, supply chain management provides a new way for many enterprises to enhance their core competitiveness. It is especially important to optimize the operation and management of enterprises from the perspective of supply chain management.
In the past two years, LED flip chip packaging, COB packaging, filament lamps, intelligent lighting and other technologies have received extensive attention in the industry. As the core of the LED lighting supply chain - the light source and power supply links, the enhancement of packaging and power technology has given new opportunities to the lighting industry.
At present, the research and development of flip chip technology in foreign markets and Taiwan is close to maturity, but for the domestic market, its progress is still slightly slow. The reason is that in addition to the current low yield of flip-chip products, the cost of flip chip technology is also a problem that packaging companies can not ignore.
In terms of COB packaging, with the continuous improvement of performance, the attitude of the current LED lighting market to COB packaging products has been generally accepted from the wait-and-see state in previous years, especially in the field of commercial lighting such as spotlights and downlights, COB. Packaged devices have begun to be widely used and are favored by many LED companies.
At the same time, LED filament lamps rely on the advantages of high luminous efficiency, low light decay, long life and consumers' nostalgia for incandescent lamps, attracting a large number of incandescent lamps to transform LED filament lamps, including many LED companies. To the production line of LED filament lamps.
In addition, phosphors are also a key factor affecting the quality of packaged devices. As consumer demand for lighting quality increases, the color rendering index is particularly important. To improve the quality of light, you need to improve the quality of the phosphor.
However, at present, the phosphor market is mixed, and the price war is getting worse. How to make reasonable choices in quality and price has become a problem for packaging companies...
Excellent companies from Silanwei, Zhaomingxin Technology, Xinyue Optoelectronics, Zhonghao Optoelectronics, Yingluohua, R&D Rares, etc. will focus on supply chain technology, product innovation and supply chain risk on September 27. In the morning, the package and lighting will be discussed.
Lighting smart rises channels flattening trend
Today, smart lighting has become the hottest concept in the current LED lighting field. From traditional lighting to smart lighting, market demand is undoubtedly a powerful driving force for the implementation of this initiative. It is undeniable that the development of intelligent lighting is the trend of the times.
However, many domestic LED companies are not clearly positioned. They have not made their own actual situation to develop a strategic plan that truly conforms to the survival and development of the company. It is just blindly following the wind and intelligent lighting. It is just a delusion: Since smart lighting is the trend, why not participate? Among them, the same score "a cup of ç¾¹"?
Therefore, it is necessary for domestic LED-related manufacturers to increase research and development of intelligent lighting control systems so that they can have more voice and initiative in the smart lighting industry in the future.
At the same time, the e-commerce model from B2B to C2C to B2C, developed to the current O2O online and offline, speeding up the channel flattening process.
In essence, the current O2O model must rely on the corresponding dealer resources for expansion and improvement. Therefore, if dealers want to achieve better development, they can completely replace resources and make their own resources more professional. Refined and act as the main force in the new model.
Faced with such a wave of industry, new thinking and new changes, dealers as an intermediate part of the sales segment, its market position is difficult to shake in a short period of time.
As the founder of the first LED lighting online and offline chain platform model in China, Gaogong Lighting Chain will hold the signing ceremony of the national affiliated dealers during this forum. Nearly 100 outstanding distributors from all over the country will attend the conference and high-tech lighting. The person in charge of the chain of lighting brand enterprises will face-to-face interaction.
Intelligent lighting related companies from Sunlight, Gaoxun Electronics, Jiamei Times, Keshida Optoelectronics, Juyuanwei will discuss the smart lighting and O2O special on the afternoon of September 27. Focusing on the transformation of intelligent lighting and channels, we will discuss how enterprises should respond to the next wave of intelligent lighting. In the era of e-commerce, especially in the era of mobile e-commerce, channel changes bring risks to enterprises and markets.
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