How far can you go with JBL plus internationalization?

How far can you go with JBL plus internationalization?

Today, one plus JBL held a conference in Beijing 798, launched a new headset E1 +, and JBL special edition package, priced at 2199.99 yuan.

Talking about this cooperation with JBL, Liu Zuohu said that a standard product without headphones, precisely because did not find a good enough product before, after visiting many countries and suppliers, finally found a JBL Plus "good voice", JBL is a world-famous audio brand, and the cooperation with JBL is a plus one time "not to be" on the pursuit of future or there will be more levels of cooperation.

From the first cooperation with Andrews third-party development originator CyanogenMod, together to build overseas CM version plus, to join hands again in the professional speaker field has 68 years of JBL, one plus can be described as more and more smooth in the internationalization road, and in one The “exclusive customized products” produced under the mind of internationalization are also constantly increasing prices. In addition to the JBL package with a price increase of RMB 200, the price of the 64G version of bamboo mobile phones with a price increase of RMB 100 was also increased in September.

Customized boutique competitiveness

In the past two years, the smart phone competition has become more intense in the sound of various e-commerce models, fan marketing, and price wars. Not only has the hardware homogenization of the product been serious, but even marketing practices have become very similar, but in this batch In the wave of competition, there have been two brands that have attracted more attention from consumers. One is a hammer mobile phone with “born pride” and the other is a one-plus technology led by super product homemaker Liu Zuohu.

When Huawei’s glory, Meizu, Xiaomi, and Cool God are all enjoying the price war, one plus a mobile phone as a recruit in the mobile phone industry, but from time to time to fight for price increases for its exclusive series of products, this started with the hammer As for the “quality ideas” with pricing of more than RMB 3,000, they have similar results, but from the perspective of market feedback, it seems that OnePlus is relying on its own customized series of “step by step” price increase methods to make it more acceptable to the public.

One-plus-boutique strategy, from Baby Skin Baby's back shell at the 4.23 conference to the "bamboo back shell" of pure natural bamboo, marks the beginning of the process. Founder Liu Zuohu said in an interview: "I have done more than ten times. In the hardware, we are best at making products. In the fierce market competition, we have been seeking to give back to the customers that will not be fine, and I believe that in the future, the differentiated products will be one of the core competitiveness of a brand. ."

After going through the first round of price increases, one plus can still be out of stock on the official website, which undoubtedly confirms Liu Zuohu’s judgment.

How far can an internationalization go?

From the beginning of the founding, in addition to the phrase “Never Settle” that was loud, the media was impressed with the phrase “Be a respected international company”. For the media, "internationalization" has never been a strange word. Just listed Alibaba.com Ma made the best interpretation on Wall Street. However, for a start-up company in Shenzhen, the goal is to target the world. Can be described as full of arrogance and courage, especially Liu Zuohu also from the beginning to focus on the Chinese companies in Europe and the United States most feared to enter the market.

However, one plus the brand launch conference from January 13 this year, announced the cooperation with the world's largest Android third-party compilation team CyanogenMod, laid the beginning of its internationalization, and in recent four months, continuously by the mainstream media in Europe and America "New York Times, Times, The Wall Street Journal, The British Guardian, and so forth have reported that they had to re-examine the startup that came from Shenzhen and proposed an "internationalization" goal. Joining hands with JBL, the world’s largest professional speaker manufacturer, is naturally an important part of the road to an international image, but one cannot help but ask how far it can go to increase internationalization.

According to Liu Zuohu's exclusive interview with reporters after the press conference, Yijia has already opened up markets in 17 overseas countries. Overseas sales have also increased by 30 times than expected at the beginning of the year, and more countries will be opened up in the future. As well as greater shipments to these markets.

In the original football stadium, basketball stadium or other competition venues, the advertisements, notices or publicity in the on-site stadium are realized by spraying cloth. The display content is single, imperfect, and can not be reused. The dismantled spraying cloth causes waste, recycling difficulty, pollution and a series of problems, which can not meet the needs of modern competition. The demand of the market naturally makes the Stadium LED Display act as the agent of the original spray painting cloth. Led Stadium screen can fully meet the needs of how to compete, so that the organizers can get more benefits and avoid unnecessary waste.

Led Stadium display


Stadium Led Display features: 

1. Diversified display, repeated display, more content display, short time-sharing display, scrolling display, temporary change of content, addition of content, setting of display duration and interval time, etc.


2. Safety: the cabinet is equipped with soft cotton body, and the display surface is equipped with soft mask. When the athletes hit the screen body, the safety of far mobilization is guaranteed.


3. The cabinet body is easy to remove and install. The screen body of the stadium adopts a single box structure, which can be removed and installed at any time. For a standard football stadium, the removal and installation takes only 3 hours.


4. Visual adjustment of the cabinet . There is a support bar at the back of each cabinet. The angle can be adjusted at 75 ° - 90 ° to ensure the audience's viewing effect. At the same time, the support foot is a certain height from the design cabinet to the ground, which can effectively waterproof.


5. The refresh frequency is above 3830 Hz, and the camera can also capture wonderful pictures. Let the TV audience see a clear and dynamic picture.

Led Stadium display


Stadium Led Display application place: outdoor football venues, indoor basketball venues, skating rink and other sports events.


Structure and product principle: single cabinet structure is adopted, stable and safe waterproof air plug connection is adopted between each cabinet, and each cabinet is provided with adjustable support base. Data can be sent wirelessly and wirelessly.

LED  stadium cabinet


Stadium LED Display

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Shenzhen Vision Display Technology Co,.LTD , https://www.ledvdi.com