"Intelligence" and "hardware" are not the core of intelligent hardware?

Today, when "smart" is gradually becoming a chicken rib and hardware is still dependent on traditional teams, playing "smart cards" and "hardware cards" has almost become a false proposition. Establishing a value system that serves the needs of users may be a new idea. In the service value system, each link is not unique, but when combined, it forms a competitive edge. In addition, in this process, how to deal with the players in the traditional field is also a problem that entrepreneurs who need to say "subversion" need to face.

"The meaning of drunkenness is not in wine"

In the Apple Store, a smart piano called the one, which is said to have sold the same kind of merchandise. It is understood that this smart piano is not so much a piano, but rather an electronic keyboard, priced at 3,999 yuan; in the "smart" way, the one's idea is to use the iPhone, iPad and other equipment, through the APP to teach, so that no People who understand piano and music can also pop up a complete song.

But what is embarrassing is that, according to Phoenix Technology, this project from the innovation workshop was not included in the “smart hardware” project inside the workshop.

From the perspective of market evaluation, the one as a "piano" can only be said to be unsatisfactory. Some netizens joked that if you want to buy a toy and have money, it is worth buying the one; if you want to play the piano seriously, it is not worth it.

At the same time, as some traditional piano manufacturers realized this product form, they began to try to follow suit. Among them, the domestic piano company Helen Piano has a similar test machine. This is a big challenge for the one who relies on OEMs and doesn't have much technology accumulation.

Lai Xiaoling, an innovative workshop partner who understands the one project, told Phoenix Technology that even with this kind of challenge, the one has its own advantages, that is, the music teaching content service platform that has already begun to accumulate.

"These are all traditional piano manufacturers can't do. The one piano is actually an online education project, a product aimed at the music entry education segment, and the hardware is not as important as imagined," Lai Xiaoling explained to Phoenix Technology. Furthermore, the purpose of the one is to host a content service platform through hardware. Even if it is “hard”, it can win through “soft” service.

More than just the one, in the field of intelligent hardware, it is difficult for a networked Internet team to make hardware better than its competitors. The reason for this is that the players in the traditional field are far less likely to be subverted than imagined.

Doing "hardware" and doing "smart" have become false propositions.

In fact, even in the context of mobile internet, talking about subverting the traditional industry may also be a pseudo-proposition - taxi software is inseparable from taxis, take-away software can not be separated from restaurants, and smart hardware, ultimately still not Open old factories, such as Foxconn.

The above mentioned Mito phone is an example. The first two generations of Mito's mobile phone manufacturers were not Foxconn. Until the third generation of Foxconn began to intervene deeply, the quality was significantly improved. The industry generally believes that although China has long been a manufacturing factory in the world, there are not many Chinese factories that can really make good machines.

"Preliminary design, development, and then opening a model at Foxconn at a high price, these are very difficult for Internet companies." People familiar with the supply chain said, "This has become a huge threshold for Internet companies to enter the traditional industry." And many smart hardware is also highly dependent on traditional factories. "The air quality of the ink weather is praised in design, largely because it uses the same product line as Apple Computer." Of course, this product line remains. Belongs to Foxconn.

An entrepreneur from Shenzhen said that the Internet companies in the Mainland have basically stayed in the OEM, but the degree is deep and shallow. “Shallow” branding, such as the recent smart TV collaboration between Huawei and Skyworth, is still dominated by traditional manufacturers; deeper cooperation projects will outsource or introduce relevant hardware teams according to demand, but the product itself is developed and designed. The voice of the other links is still in the hands of the hardware team, but the mode will change in the external marketing, in essence, the OEM economy.

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