As one of the world's leading innovation giants, Broadcom has the strongest IP portfolio strength in the industry. In 2013, it ranked first among fabless semiconductor companies, while R&D and innovation ranked first in the industry, and its product line was BCG ( Broadband and Wireless Connection Group) and ING (Infrastructure and Network Group). Relying on leading technology and innovative ideas, Broadcom has risen from 19th in 2012 to 4th in 2014 in the semiconductor company rankings.
Dr. Li Tingwei, President of Broadcom Greater China and Senior Vice President of Global Sales, attended the media meeting in Shenzhen. He repeatedly emphasized Botong's important strategy of building “Innovative Chinaâ€.
The Internet of Things and LTE have become the hottest technology applications, and the rapid development of both has brought new opportunities for many companies. Undoubtedly, Broadcom, with its mission of “connecting everythingâ€, has become the biggest winner in the industry.
The home gateway is a big trend in the future. It cannot be denied that it has a huge market potential, and the Wireless Connection Group (BCG) will have much to offer. Whether it is from PON network access, or from set-top box access, or even China's leading areas such as VDSL and PON, it has become an important driving factor for the rapid growth of Broadcom's business.
Broadcom has spanned all market segments, including the Internet of Things, wearable technology and evolving wireless connectivity technologies, Ultra HD/HEVC, DOCSIS 3.1, wireless charging, automotive electronic infotainment systems, etc., from wireless connectivity, set-top boxes and broadband There are different chips. Broadcom is undoubtedly the leader in the field of Internet of Things.
However, the technical requirements are more demanding in terms of ING. Li Tingwei pointed out that the base station needs more processing power, and even needs to customize some data chips based on 16 nanometers or less. The continuous development of LTE networks, the rapid development from base station backhaul to backbone network, data center, and the differentiated requirements of operators and customers have prompted Broadcom to jointly develop this field with Chinese customers with a more open mind. For example, Li Tingwei said: We use customers and Broadcom's IP to customize products together. Open the data center, Broadcom's chips are everywhere. And Broadcom's green data center technology has also made us a huge contribution to energy saving emissions.
Broadcom has the broadest and deepest product portfolio in the industry, saying that it can't be “connectedâ€. Li Tingwei highlighted the Tomahawk Tomahawk chip, which integrates more than 7 billion transistors, has ultra-large bandwidth (3.2Tbps duplex switching performance), authoritative 25/50G Ethernet support and cloud-level visibility, and can maintain Low power consumption. This chip also fully demonstrates Broadcom's strength in IP R&D.
Tomahawk Tomahawk chip
Entering the Chinese market and accelerating the process of domestic innovation
Li Tingwei said that the Chinese market is very important, and Broadcom is willing to participate in, promote and support China's innovation from different levels. In the past two years, Broadcom has maintained close cooperation with domestic companies such as ZTE and Huawei. The products based on Broadcom chips are rapidly spreading among more than 200 operators worldwide.
At present, the global semiconductor market is very mature, China's GDP is growing rapidly, and the development of ICT is also very fast. It is expected that in the next 50 years, the ICT industry will have double-digit growth, and the Chinese market is full of opportunities. Li Tingwei said that Broadcom is actively cooperating with the Ministry of Industry and Information Technology of the Chinese government and hopes to turn its IP into an innovative tool. In 2014, Broadcom carried out a number of work in China. The Shanghai University of Science and Technology and the IoT Joint Innovation Center announced the adoption of Broadcom's technology. There are also numerous cooperations such as Xidian and Tsinghua University.
In automotive ADAS applications, Broadcom's BroadR-Reach automotive Ethernet technology has already entered the market, and several automotive companies have cooperated with it. Li Tingwei pointed out that in the future, he will work closely with Chinese auto brands to provide Broadcom's automotive Ethernet solutions for domestic enterprises.
In addition, China Mobile, China Unicom and China Telecom are rapidly building 4G LTE base stations, which will have great demand in the next few years. This is of great significance to Broadcom ING. China's data center market is growing rapidly, and BAT is expected to build its own data center in the near future. Li Tingwei said that Broadcom's industrial chain resources can provide services for domestic enterprises to solve problems. Obviously, China has an advantage in infrastructure construction, which provides strong support for terminal operation. Broadcom and China's joint gestures will create greater glory.
Broadcom China: 2015 goals and strategies
When talking about Broadcom China's 2015 vision and strategy, in addition to building an important layout of “Innovative Chinaâ€, Li Tingwei also said:
As a global leader in semiconductors, Broadcom will continue to introduce leading connectivity technologies, expand Ethernet technology, enhance data center data processing capabilities, and enjoy the benefits of rapid growth of core technologies with Chinese companies.
Secondly, Broadcom will also maintain close cooperation with large, medium and small customers. Once again, semiconductors have become a national strategy, how to integrate with the strategies of national and government research institutions, know their needs at the enterprise level, customize the chips they need, and we can share IP and transfer IP. In addition, Broadcom has strong R&D capabilities. The complete product line gives us great flexibility. With the support of the CEO and CTO and the support of the team, the customer support is faster. Finally, we hope to become a good corporate citizen. Leverage Broadcom's leading technologies and resources to contribute to China's innovation and sustainable development.
At present, Broadcom's business in China is growing strongly, which also provides a good opportunity for its close cooperation with Chinese companies. Broadcom also fully supports the development of China's IP industry and hopes to become a long-term and reliable partner in building “Innovative Chinaâ€.
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