Recalling that in the first half of 2012, the economic downturn, domestic demand contraction, the general environment for the home appliance industry was generally unfavorable, coupled with the continuous regulation of real estate, the saturation of the market for primary and secondary kitchen appliances, and the increasing competition for the scale of Goomei Suning, were overwhelmed. Kitchen appliance manufacturers have to shift their sights to the third and fourth-tier markets, which are less affected and less than 50% saturated, and the acceleration of new rural construction and urbanization will also become the new engine for the development of the kitchen appliance industry. .
On May 18th, 2012, Changhong officially entered the field of small household appliances and played mainly in the third and fourth-tier markets to achieve the sales target of 80 million yuan by the end of the year; on June 20, 2012, Haier Electric was incorporated in Ningbo and Shunde. The two small home appliance manufacturing enterprises further expanded the distribution network of small home appliances to the domestic 3rd and 4th markets and overseas markets; Galanz, which launched an overall kitchen power project with 1 billion resources in 2011, is also a menacing, 2012 In the year, the horn of “Greater China†was sounded and the target was directed at the third and fourth-tier markets.
"Old-brand" professional kitchen electric manufacturers are more frequent actions. On August 8, 2012, Vantage successfully acquired the Biohit kitchen and toilets located in the third and fourth-tier markets and achieved full coverage from the primary and secondary markets to the tertiary and tertiary markets. It is learned that after the acquisition is completed, Vantage shares will In China, there are more than 400 first-tier distributors and nearly 3,000 stores and specialty stores; while the boss’s electrical appliances formally operate low-end “famous†brands at the end of 2011, grabbing market share in the third and fourth levels and planning to pass Five years of development and development, to achieve one billion sales revenue by 2016; Fang Tai, Shuaikang, who is also a Zhejiang company, is also very optimistic about the development potential of the third and fourth-tier markets.
Not only physical stores are focusing on the third and fourth-tier markets, but also the e-commerce companies that have been developing rapidly in recent years are also seeking markets for the third and fourth-tier markets. In particular, in 2012, when e-commerce battles intensified, in addition to the rapid expansion through the "burn money" model, the layout and improvement of logistics and other supporting equipment have become the key to its long-term development. At present, the entire e-commerce system is vast. The third and fourth-tier markets are still large blank markets, which is undoubtedly a huge potential market.
In fact, as early as 2007-2008, many domestic first-line kitchen and power companies have launched a store plan and spent huge amounts of money to Rio Tinto’s third and fourth-tier markets; Under the brand name, Midea, Haier, Sakura, Vantage, and other branded stores are driven straight into the rural market to flourish. By 2011, the expansion of the store has received a concentrated outbreak. Many second and third-tier kitchen electric brands have also joined the self-built monopoly. The shop army came.
In 2012, when the situation became even more severe, despite the declining effect of the policy to the countryside, it was accompanied by the increasingly saturated market, continuous regulation of real estate, and the decline in terminal purchasing power in the backdrop of economic recession at home and abroad. The market has long been sluggish, and the channel has been re-examined. The market share of the third and fourth levels has been rapidly increased. It has become a kitchen-electric company that is struggling in difficulty and lays a solid foundation for cultivating its internal strength. It is almost unanimously its 2012 annual plan. weight.
In the 2012 semi-annual report that was released at the end of August, all kitchen and TV listed companies have expressed that they will continue to sink channels in the second half of the year. Boss Electric clearly pointed out that in the first half of the year, about 200 new stores will be added, and stores will continue to be steadily promoted in the second half of the year; Wanhe Electric will launch a channel development plan for Qian County Wanzeng in the second quarter of this year, focusing on promoting South China and In the construction of township outlets in the Yangtze River Valley market, as of the end of June, 2,740 new outlets have been completed, with a total of 11,635 retail outlets. In addition, Wanjiale has developed relatively more competitively-priced products for the tertiary and tertiary markets; Supor It also stated that it is necessary to continue to implement the distribution strategy of the third and fourth-tier markets with the Living Museum as a bridgehead, strengthen the input of special resources in the third and fourth-tier markets, and improve the after-sales service system of the Living Museum.
E-commerce infiltrated the third and fourth-tier markets In the previous Suning general meeting of the second quarter, Suning Appliance Chairman Zhang Jindong made a clear deployment: “There are Suning places where there is Suning Appliance!
It is understood that Suning Tesco will set up its own nearly 1800 entity store stores in China, 4,000 in-depth after-sales service outlets in the community township will gradually establish the express function, which Suning Tesco will quickly achieve more than 300 places across the country City-level distribution services and more than 2000 county-level markets.
Gome is also relying on e-commerce to develop third and fourth-tier markets. According to reports, GOME’s more than 40 branch offices all have e-commissioning specialists. GOME’s new ERP system supports more than 400 cities and domestic county-level or above markets to place orders online. The relevant person in charge of Gome.com Online Mall stated that the online shopping of large appliances has shown a trend of infiltration into the markets of the third and fourth levels. Although the primary and secondary markets are still the focus of e-commerce competition, the tertiary and tertiary markets will become the core of the future.
Jingdong Mall is naturally not far behind. CEO Liu Qiangdong said that the number of cities covered by Jingdong before the end of the year exceeds 360, and that Jingdong’s distribution layout extends to third and fourth tier cities. According to the plan of Jingdong Mall, as of the end of 2013, it will spend over RMB 5 billion to build a logistics system.
Haier, which is transitioning from a manufacturer to a channel service provider, is also the first to deploy. Its Haier Mall can not only be delivered within 24 hours in the first and second-tier cities, but also reach the third and fourth-tier markets in the first place.
It is undeniable that, compared with the "big moves" of the expansion of major kitchen and electric brand stores, home appliance chain giants such as GOME and Suning have always had some enthusiasm in expanding the third and fourth markets. However, the use of e-commerce to achieve coverage of the third and fourth-tier markets has to be said to be a cost-effective channel expansion model.
Looking forward to the second half of 2012, the property market that continues to regulate and control will not be able to recover significantly in the short term. The primary and secondary markets are still not optimistic. The lack of growth in the household appliance industry is an indisputable fact. For manufacturers and channel distributors, opening specialty stores and strengthening the market layout of the third and fourth levels will become one of the important means to enhance market competitiveness.
On May 18th, 2012, Changhong officially entered the field of small household appliances and played mainly in the third and fourth-tier markets to achieve the sales target of 80 million yuan by the end of the year; on June 20, 2012, Haier Electric was incorporated in Ningbo and Shunde. The two small home appliance manufacturing enterprises further expanded the distribution network of small home appliances to the domestic 3rd and 4th markets and overseas markets; Galanz, which launched an overall kitchen power project with 1 billion resources in 2011, is also a menacing, 2012 In the year, the horn of “Greater China†was sounded and the target was directed at the third and fourth-tier markets.
"Old-brand" professional kitchen electric manufacturers are more frequent actions. On August 8, 2012, Vantage successfully acquired the Biohit kitchen and toilets located in the third and fourth-tier markets and achieved full coverage from the primary and secondary markets to the tertiary and tertiary markets. It is learned that after the acquisition is completed, Vantage shares will In China, there are more than 400 first-tier distributors and nearly 3,000 stores and specialty stores; while the boss’s electrical appliances formally operate low-end “famous†brands at the end of 2011, grabbing market share in the third and fourth levels and planning to pass Five years of development and development, to achieve one billion sales revenue by 2016; Fang Tai, Shuaikang, who is also a Zhejiang company, is also very optimistic about the development potential of the third and fourth-tier markets.
Not only physical stores are focusing on the third and fourth-tier markets, but also the e-commerce companies that have been developing rapidly in recent years are also seeking markets for the third and fourth-tier markets. In particular, in 2012, when e-commerce battles intensified, in addition to the rapid expansion through the "burn money" model, the layout and improvement of logistics and other supporting equipment have become the key to its long-term development. At present, the entire e-commerce system is vast. The third and fourth-tier markets are still large blank markets, which is undoubtedly a huge potential market.
In fact, as early as 2007-2008, many domestic first-line kitchen and power companies have launched a store plan and spent huge amounts of money to Rio Tinto’s third and fourth-tier markets; Under the brand name, Midea, Haier, Sakura, Vantage, and other branded stores are driven straight into the rural market to flourish. By 2011, the expansion of the store has received a concentrated outbreak. Many second and third-tier kitchen electric brands have also joined the self-built monopoly. The shop army came.
In 2012, when the situation became even more severe, despite the declining effect of the policy to the countryside, it was accompanied by the increasingly saturated market, continuous regulation of real estate, and the decline in terminal purchasing power in the backdrop of economic recession at home and abroad. The market has long been sluggish, and the channel has been re-examined. The market share of the third and fourth levels has been rapidly increased. It has become a kitchen-electric company that is struggling in difficulty and lays a solid foundation for cultivating its internal strength. It is almost unanimously its 2012 annual plan. weight.
In the 2012 semi-annual report that was released at the end of August, all kitchen and TV listed companies have expressed that they will continue to sink channels in the second half of the year. Boss Electric clearly pointed out that in the first half of the year, about 200 new stores will be added, and stores will continue to be steadily promoted in the second half of the year; Wanhe Electric will launch a channel development plan for Qian County Wanzeng in the second quarter of this year, focusing on promoting South China and In the construction of township outlets in the Yangtze River Valley market, as of the end of June, 2,740 new outlets have been completed, with a total of 11,635 retail outlets. In addition, Wanjiale has developed relatively more competitively-priced products for the tertiary and tertiary markets; Supor It also stated that it is necessary to continue to implement the distribution strategy of the third and fourth-tier markets with the Living Museum as a bridgehead, strengthen the input of special resources in the third and fourth-tier markets, and improve the after-sales service system of the Living Museum.
E-commerce infiltrated the third and fourth-tier markets In the previous Suning general meeting of the second quarter, Suning Appliance Chairman Zhang Jindong made a clear deployment: “There are Suning places where there is Suning Appliance!
It is understood that Suning Tesco will set up its own nearly 1800 entity store stores in China, 4,000 in-depth after-sales service outlets in the community township will gradually establish the express function, which Suning Tesco will quickly achieve more than 300 places across the country City-level distribution services and more than 2000 county-level markets.
Gome is also relying on e-commerce to develop third and fourth-tier markets. According to reports, GOME’s more than 40 branch offices all have e-commissioning specialists. GOME’s new ERP system supports more than 400 cities and domestic county-level or above markets to place orders online. The relevant person in charge of Gome.com Online Mall stated that the online shopping of large appliances has shown a trend of infiltration into the markets of the third and fourth levels. Although the primary and secondary markets are still the focus of e-commerce competition, the tertiary and tertiary markets will become the core of the future.
Jingdong Mall is naturally not far behind. CEO Liu Qiangdong said that the number of cities covered by Jingdong before the end of the year exceeds 360, and that Jingdong’s distribution layout extends to third and fourth tier cities. According to the plan of Jingdong Mall, as of the end of 2013, it will spend over RMB 5 billion to build a logistics system.
Haier, which is transitioning from a manufacturer to a channel service provider, is also the first to deploy. Its Haier Mall can not only be delivered within 24 hours in the first and second-tier cities, but also reach the third and fourth-tier markets in the first place.
It is undeniable that, compared with the "big moves" of the expansion of major kitchen and electric brand stores, home appliance chain giants such as GOME and Suning have always had some enthusiasm in expanding the third and fourth markets. However, the use of e-commerce to achieve coverage of the third and fourth-tier markets has to be said to be a cost-effective channel expansion model.
Looking forward to the second half of 2012, the property market that continues to regulate and control will not be able to recover significantly in the short term. The primary and secondary markets are still not optimistic. The lack of growth in the household appliance industry is an indisputable fact. For manufacturers and channel distributors, opening specialty stores and strengthening the market layout of the third and fourth levels will become one of the important means to enhance market competitiveness.
Chinese name
Monitoring Cable
usually
Covered line
A monitoring cable is a general term for various wires that transmit electrical or optical signals. The monitoring cable is usually a covered wire. The copper wire and the steel wire are mixed and twisted into a conductive core. The outer sheath is made of an insulating material. It is tensile and wear resistant. It is easy to retract and reuse. There are mainly video cables and RF wires. Shielded and unshielded, signal lines, control lines, etc., various models.
Monitoring Cable
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