Samsung Electronics announced on the 26th that the digital media and application sector consolidated revenue in the third quarter of 2012, an annual increase of 2% to 11.6 trillion won, lower than the previous season's 12.15 trillion won; consolidated profit increased by 38% to 0.43 trillion won, low In the previous season, it was 0.76 trillion won.
Samsung pointed out that demand for thin TVs during the summer holidays in July-September was still weak, leading to increased market competition; LED TV demand increased by 35% quarterly, as products in line with the mass market increased. From July to September, the proportion of LED TVs in the overall TV market increased from 65% in the previous quarter to 70%-74%.
In terms of sales performance, Samsung said that the proportion of LED TVs in its overall thin TV sales from July to September increased from 85% in the previous quarter to approximately 90%.
Looking ahead to Q4, Samsung said that TV sales will peak in this quarter, and it is expected to increase by 20% quarter-on-quarter, with an annual growth rate of around 5%. In addition, the proportion of LED TVs in the overall TV market will continue to increase from 70%-74% in the previous quarter to around 80%.
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