Whether it is in film and television works or in the real world, the concept of "artificial intelligence" has completely penetrated into human life, even participating in human production and life. As early as the beginning of this year, Google AlphaGo battled South Korea's super-class professional Go player Li Shishi, a super match between the world’s most likely players and AI, and Li Shishi lost to the “Alpha Dog†in the case of early dominance. The final statement declared defeat.
In fact, the "Alpha Dog" and Li Shishi's game, regardless of winning or losing, marks a milestone progress in artificial intelligence. It also seems to indicate that artificial intelligence may replace humans in the near future.
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Consumer psychology enters transition period
The opening of the intelligent era brought more than just technological changes. What is even more remarkable is that intelligence has changed people’s consumption concepts and lifestyles, and a smart storm has swept over.
In the context of the big environment, the convenience brought by smart has deeply affected consumers, and people's consumption psychology has entered the transition period. The most direct image is that changes have taken place in the mainstream consumer groups, which have changed from the post-60s and the 70s to the 80s, the 90s, and even the 00s. “Internet+†connects the traditional lifestyle with smart terminals, and the generation that has grown up in an emerging environment is the first to take the initiative to reach out to new things and use the intelligent platform built by businesses to realize various life claims, whether it is eating or shopping. When watching a movie, all the daily life that can be thought of can be realized in the network.
At the same time, the information brought by the Internet is transparent, allowing consumers to improve their "product intelligence." That is to say, when a consumer purchases a product, the degree of understanding and understanding of the product itself, as well as the judgment of the product's publicity and actual use effect, is unprecedented. On the contrary, the era of individual dreams for businesses has come to an end. Consumers have unique self-requirements for products, and businesses will also provide personalized services according to different needs, so that each product is unique to different consumers. C2B (personal-business) thinking has focused on products.
What are the final results of this trend? On the one hand, consumers will become more and more lazy. The “laziness†here can be said to be the success of products. Consumers have long-term reliance on self-selected and personalized products. Smart products have helped them arrange all of them; on the other hand, consumers’ central attention will shift to health. on. Smart products bring a lot of convenience, users experience an unprecedented high-quality life, but the premise to enjoy all this is that the human body must maintain a good operating condition.
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