With the development and change of digitization, mobilization, and socialization, the marketing methods of dual 12 merchants have emerged in an endless stream. Especially for traditional brands, this kind of e-commerce circle extends to the offline marketing model is a kind of marketing power for businesses. Challenges and trials.
On the day of Shuang 12, Skyworth TV, which dominated the market with price and quality stability, jointly organized a live broadcast event in which the four major cities of “Beihang, Guangzhou, and Shenzhen†opened up a communication barrier between online and offline. The popular anchors were arranged in counters in several cities. Netizens feedback product experience on the spot, attracting many target audiences to watch it on site.
Net red turned online shopping guide, mobilize users to enthusiastic onlookers
In the days of relying on discounted discounts, they will see a flood of home appliance stores, which will not allow users to have a good shopping experience, and will affect the image of stores and brands. Instead of letting crowds “crowd†their stores on the same day, it is better to widen audiences to the Internet, advertise them through online channels, divert target audiences, and extend the time of offline promotions to improve the overall user experience.
Skyworth on the 12th day in the "North Guangshen" specific terminal stores, while arranging five online red online broadcast, popular anchor turned online "Shopping guide" on the live platform for fans to introduce hot models Skyworth 55G7 Super Clear LCD TV. During the live broadcast, there was no lack of interaction between the anchor and the “genuine shopping guide†at the scene. The four-color HDR display technology of the Skyworth 55G7 was introduced in depth. The professional analysis of the genuine shopping guide plus the description of the anchor “grounding gas†enabled many fans to understand it instantly. Quality advantages.
In order to allow fans to experience the effects of Skyworth 55G7's second-generation Dolby stereo, the improvisational anchor will sing for users and on-site crowds. The strength proves that Geek Bar's lossless output mobilizes online and offline users. Engagement and interaction enthusiasm.
Scenario marketing focuses on users and extends the value of mobile Internet applications
When the younger generation after the 85th and the 90th became the mainstream of social and economic consumption, it was able to perceive and seize the deep needs of the target audience and mobilize their “onlookers and buying enthusiasmâ€, which has become a new benchmark for brand marketing effectiveness. To this end, major brands use a large number of Internet applications to interact with users and create interactive scenes in order to seek closer distances with consumers.
Skyworth’s “Beihang Guangshen†four cities linked to the nation’s live broadcasting activities upgraded the interaction and used “scenario marketing†to embed the subjective feelings of the anchors on the basis of users’ simulated use scenarios. Touch the hearts of consumers. A single scenario marketing only takes "time, space and consumption actions" as the core, and focuses on the objective use conditions. Then, it pushes the corresponding brand content to users in the predicted state, and the users are passively received.
Scenario marketing, on the other hand, focuses on the “psychological experience†and focuses on the psychological needs of different consumers under different scenarios. The anchorperson uses a colloquial approach to describe the user’s daily usage scenarios and brings users to experience the quality of Skyworth 55G7. The use experience that may be obtained in the sound quality process. Through the mining of these emotional meanings, users from the "need a TV" to "very want Skyworth 55G7", is the biggest benefit of live information output.
Skyworth dares to change and creates a new scenario marketing model
Scenario marketing uses mind conversation and life experience to achieve the purpose of marketing. It was first used in store shopping guides. When introducing products to users, shopping guides added descriptions of usage scenarios and usage feelings on the basis of selling points. Consumer desire to buy. Skyworth this time upgrades the scenario marketing to the live broadcast platform, so that popular and influential popular anchors use the practice and emotional rendering to attract users to store purchases. This is undoubtedly a strong expression of the traditional brands' close pace with the development of the mobile internet.
Under the innovative scenario marketing model, Skyworth's 55G7 “Broadway to Guangzhou, Shenzhen, and Shenzhen†has brought impressive results to the four cities in conjunction with the national live broadcast. 20 popular players have joined forces and the live broadcast platform’s influence has even reached the tens of millions. A lot of local fans watched from online to store, during which time they moved their shots and output their core information - "6999 yuan plus 1297 yuan bonus gift"..., from quality products to usage scenarios. Driven by interest, Skyworth 55G7 has successfully left consumers with deep impression on businesses and products through digital scenario marketing.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
On the day of Shuang 12, Skyworth TV, which dominated the market with price and quality stability, jointly organized a live broadcast event in which the four major cities of “Beihang, Guangzhou, and Shenzhen†opened up a communication barrier between online and offline. The popular anchors were arranged in counters in several cities. Netizens feedback product experience on the spot, attracting many target audiences to watch it on site.
In the days of relying on discounted discounts, they will see a flood of home appliance stores, which will not allow users to have a good shopping experience, and will affect the image of stores and brands. Instead of letting crowds “crowd†their stores on the same day, it is better to widen audiences to the Internet, advertise them through online channels, divert target audiences, and extend the time of offline promotions to improve the overall user experience.
Skyworth on the 12th day in the "North Guangshen" specific terminal stores, while arranging five online red online broadcast, popular anchor turned online "Shopping guide" on the live platform for fans to introduce hot models Skyworth 55G7 Super Clear LCD TV. During the live broadcast, there was no lack of interaction between the anchor and the “genuine shopping guide†at the scene. The four-color HDR display technology of the Skyworth 55G7 was introduced in depth. The professional analysis of the genuine shopping guide plus the description of the anchor “grounding gas†enabled many fans to understand it instantly. Quality advantages.
When the younger generation after the 85th and the 90th became the mainstream of social and economic consumption, it was able to perceive and seize the deep needs of the target audience and mobilize their “onlookers and buying enthusiasmâ€, which has become a new benchmark for brand marketing effectiveness. To this end, major brands use a large number of Internet applications to interact with users and create interactive scenes in order to seek closer distances with consumers.
Skyworth’s “Beihang Guangshen†four cities linked to the nation’s live broadcasting activities upgraded the interaction and used “scenario marketing†to embed the subjective feelings of the anchors on the basis of users’ simulated use scenarios. Touch the hearts of consumers. A single scenario marketing only takes "time, space and consumption actions" as the core, and focuses on the objective use conditions. Then, it pushes the corresponding brand content to users in the predicted state, and the users are passively received.
Scenario marketing, on the other hand, focuses on the “psychological experience†and focuses on the psychological needs of different consumers under different scenarios. The anchorperson uses a colloquial approach to describe the user’s daily usage scenarios and brings users to experience the quality of Skyworth 55G7. The use experience that may be obtained in the sound quality process. Through the mining of these emotional meanings, users from the "need a TV" to "very want Skyworth 55G7", is the biggest benefit of live information output.
Scenario marketing uses mind conversation and life experience to achieve the purpose of marketing. It was first used in store shopping guides. When introducing products to users, shopping guides added descriptions of usage scenarios and usage feelings on the basis of selling points. Consumer desire to buy. Skyworth this time upgrades the scenario marketing to the live broadcast platform, so that popular and influential popular anchors use the practice and emotional rendering to attract users to store purchases. This is undoubtedly a strong expression of the traditional brands' close pace with the development of the mobile internet.
Under the innovative scenario marketing model, Skyworth's 55G7 “Broadway to Guangzhou, Shenzhen, and Shenzhen†has brought impressive results to the four cities in conjunction with the national live broadcast. 20 popular players have joined forces and the live broadcast platform’s influence has even reached the tens of millions. A lot of local fans watched from online to store, during which time they moved their shots and output their core information - "6999 yuan plus 1297 yuan bonus gift"..., from quality products to usage scenarios. Driven by interest, Skyworth 55G7 has successfully left consumers with deep impression on businesses and products through digital scenario marketing.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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