Svenn Tore Larsen, CEO of Nordic, the global leader in Bluetooth chips, pointed out recently that the low-power Bluetooth technology is mature, and the mobile phone and tablet peripheral markets have entered a mature period, leading the Bluetooth chip to enter an unprecedented outbreak period. The global Bluetooth chip market scale this year About 100 million, it is estimated that it will increase to 100 billion in a hundred times after 7 years.
Global smartphone shipments exceeded the 1 billion mark this year, and the demand for smartphone peripheral products (including wearables, toys, headphone speakers) also increased, driving the rise of business opportunities for Bluetooth chips.
Larsen pointed out that from the perspective of the current end market demand, the development of Bluetooth chips has never been so exciting in the past! He said that the number of new competitors has continued to increase, but Nordic is closely cooperating with production partners TSMC and ASE to develop advanced processes and has multiple patent thresholds. It is expected that the company will still maintain a leading position in the industry in the next few years.
Nordic comes from Norway, Europe, and its Bluetooth core technology comes from Nokia ’s original technology Wibree. Steady in the leading factory of Bluetooth chip.
Nordic officially announced the launch of the third generation nRF51 yesterday. This product consumes 30% less power than the previous generation, improves operating efficiency by 5 to 10 times, and supports the Android 4.3 Jelly Bean operating system required by Google phones. Nordic said that the Bluetooth embedded in mobile phones and tablet computers has been integrated into the baseband chip and belongs to the battlefield of Qualcomm, MediaTek, and Broadcom.
Nordic emphasized that the peripheral products connected to mobile phones and tablet computers are the battlefield of independent Bluetooth chip factories. CSR, TI and Taiwan IC design companies Luoda, Chuangjie, and Shengke all have to compete for this big pie.
Larsen said that although new competitors have been added, the range of customers has continued to expand, including wearable products around a variety of mobile phones, medical grade, wireless desktops and smart remote controls, even in the future smart TVs. Looking forward to new applications compatible with Android through Bluetooth low energy chips.
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