East China market: strength brand is sought after by merchants
Manufacturers join hands to guide consumers
Liu Bingxiang, Manager of Hangzhou Operations Center, NVC Lighting
My current main business brand is NVC Lighting. At present, consumers pay more attention to product quality when purchasing products. Therefore, I will choose manufacturers with high brand awareness and guaranteed product quality.
NVC, Opp, Panasonic, Langeng, Sunshine, Foshan Lighting, Philips and other brands are my favorite LED ceiling lamp brand. When I choose the agent product, there are three main requirements: first, the comprehensive strength of the enterprise and the influence of the brand; second, the ability of the manufacturer to control the quality of the product; and third, whether the appearance of the product has market competitiveness.
In general, LED lighting products are gradually recognized and accepted by consumers in the market. Although the overall sales of LED products did not achieve the expected results this year, the sales of LED ceiling lamps have improved compared to last year.
At this stage, I believe that businesses should join hands with manufacturers to promote brand promotion and guide consumers. At the same time, for the business, it is also necessary to understand the market demand of the end consumer.
Recently, I plan to visit the market and understand the status quo so that more good products can be brought to consumers.
The quality is uneven and the prices vary widely.
General Manager of Linyi Zhengda Guangming Lighting Co., Ltd.
As one of the main products of LED home lighting, LED ceiling lamps have gradually entered the consumer's field of vision and accepted in the past two years, becoming a stepping stone for many enterprises to enter the home lighting.
At this stage, the LED ceiling lamps on the market include Ou Pu, Guan Hua, Mini, Otlan, Liang A and other overall home lighting brands, as well as many new brands such as Green Phoenix.
For the moment, LED ceiling lamps are the main products of home lighting. The market demand is large and the price has dropped. However, due to the fact that the country has not yet issued relevant standards, the quality of LED ceiling lamps on the market is uneven, the prices vary widely, and even the same. The price of standard LED ceiling lamps is more than twice the difference. Because consumers do not have good judgment on LED products, the market is very chaotic.
At present, Linyi LED ceiling lamp market is very competitive, especially in terms of price. The price of LED ceiling lamps sold by some merchants is even lower than that of traditional ceiling lamps, and the price war is almost every day. However, I personally believe that in the long run, we cannot rely on price reduction to rush sales, but also rely on product quality to occupy the terminal market.
Respond positively to the market
Green Energy Lighting Ningbo General Agent Zhu Hua
When choosing an agent product, I will first consider the product quality. The green energy lighting that I represent is good, the product price is good, the style update speed is fast, and the product differentiation is obvious.
At present, the monthly sales volume of green energy LED ceiling lamp products in Ningbo reached 150,000 yuan, and the product price dropped by 40% compared with the same period of last year. As competition has intensified, we have also made corresponding adjustments, such as corresponding adjustments to products and further development of distributors.
In the next five years, LED home lighting will usher in an outbreak, and will develop towards standardization and intelligence.
Product quality is the first consideration
General Manager of Ninghai Dongfanghong Lighting City, Zhang Xuehua, General Manager of Ou Pu Lighting Ninghai
Although Op Lighting has been promoting LED ceiling lamps since the first half of this year, there are not many LED ceiling lamps on the shelves, mainly because of the high price and the influence of e-commerce. Opal lighting LED ceiling lamps are very popular online sales. It is reported that this year's "Double Eleven", a LED ceiling lamp in Tmall total sales of up to 4 million yuan.
Ninghai has many small brands and miscellaneous brands of LED ceiling lamps in the market. This year, many business people come to me to represent LED ceiling lamps. I have been cautious about this. Because, although their products are cheaper, it is still unknown whether the quality of the products is guaranteed. I believe that only when the quality of the product is guaranteed will the consumer finally recognize it.
Well-known brands are the first choice for merchants
Xiamen Hengliang Lighting Manager Lin Rich
When it comes to ceiling lamps, the traditional lighting brands such as Op, Philips, Sanxiong, Aurora and NVC are widely concerned in the terminal market. At present, I am the agent of Op, Foshan Lighting, and Kelang's LED products. As far as LED ceiling lamps are concerned, I mainly promote Foshan Lighting products, because Foshan Lighting LED ceiling lamps are cost-effective and end-consumer acceptance is also high. .
When choosing an agent product, I mainly look at its brand awareness and product quality, and secondly, look at the price. At the same time, the company's comprehensive strength, operating model, etc. are also to be considered. This year, the overall performance of ceiling lamps in the terminal market is general, but LED ceiling lamps, as the main products of LED home lighting, have been welcomed by consumers. As a result, sales of LED ceiling lamps have increased compared to the same period last year.
I believe that in the next 2-3 years, LED ceiling lamps will be technically improved, and the quality of LED ceiling lamps will be greatly improved, and the price will become more civilian.
The market has not yet ushered in an outbreak
Xu Pingsheng, General Manager of Daming Lighting Technology, Hefei City
At present, the brands of LED ceiling lamps on the market include Jiamei, Op, Otlan, and NVC. I am the main agent of Jiamei Lighting.
When I choose to act as an LED ceiling light, I mainly consider the cost performance, enterprise strength, product style, etc. of the products. At present, the LED ceiling lamp market has not yet ushered in an outbreak period, and the overall sales volume has not achieved the expected results. The main reason is that the price is high and the technology is not mature.
In the next few years, LED ceiling lamps will develop in the direction of intelligence, focusing on situational experience and intelligent control, and the style is more fashionable, and the price is more close to the people.
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