Thanks to the in-depth development of the blue sky defense war, air quality has improved significantly throughout the country since 2017. In the field of air purifiers, the market has ushered in a "cool", and the sales volume of products has dropped significantly. There is public opinion in the industry that the hot air purifiers in the past years will really be called "cold palace"?
Does the air quality come to a sharp turn in the air purifier market or encounter cold?
Just as a coin has two sides, anything will "someone likes someone to marry." In the first two years of the winter, there was a class of goods in the Beijing market. The sales volume has been rising year after year, and it has not been able to grab it. Nowadays, few people are interested. Have you guessed what it is? Yes, it is the air purifier.
Previously, the smog continued to strike, driving the "smog economy" to rise straight, the air purifiers clearly benefited, and the real "fire", and even become the fifth largest household appliances. According to statistics, the domestic air purifier sales in 2011 were approximately 1.12 million units; in 2012, domestic air purifiers sold approximately 1.26 million units; in 2013, sales increased to approximately 2.4 million units; in 2017, the industry is expected to exceed 7 million units. . It can be seen that in just a few years, the air purifier market has experienced explosive growth.
Thanks to the national iron fist pollution control and the continuous attack of the blue sky, the air quality across the country has improved significantly: the blue sky is more, and the days plagued by haze are far away. On January 31, the Ministry of Environmental Protection revealed at the first regular press conference in 2018 that from the whole country to Beijing-Tianjin-Hebei, the Yangtze River Delta, the Pearl River Delta, and then to Beijing, the goal of “Atmosphere Ten†was completed. Among them, Beijing's "Beijing 60" has become "Beijing 58", and the blue sky is expected to become the norm.
In this context, the national air purifier seems to be “soldâ€. According to the total data released by Avi Cloud (AVC), the market size of air purifiers in 2017 was 16.2 billion yuan, a year-on-year increase of 20%. From the perspective of the annual sales pace, the market showed a trend of high and low. It is worth noting that in December 2017, the offline retail sales of air purifiers in the Beijing-Tianjin-Hebei region fell by more than 60% year-on-year.
More than that, the data shows that in the first 1-4 weeks of 2018, the retail volume of air purifiers was 292,000 units, down 58.3% year-on-year. In response, some people have questioned: With the continuous improvement of air quality, is it necessary to get into the "cold palace" in the hot air purifiers in the past winter?
China Environmental Protection Online believes that the improvement of air quality will have a certain impact on the air purifier market in the short term, but with the improvement of people's environmental awareness, indoor air quality is still a hot spot of attention; at the same time, given the current popularity of domestic air purifiers The rate is not high, the market still has room for growth, but the speed will tend to be flat.
Nowadays, the intensity of air pollution control continues to increase, and the weather will be more and more day by day. It can be foreseen that the demand for air purifiers will be relatively reduced in the future. For air purifier manufacturers, it is really painful and happy. "". When the market is cold, domestic and foreign integrated appliance giants and even domestic Internet companies are pouring in, the concentration of products will increase, the industry will set off a round of reshuffle, and air purifier manufacturers must continue to innovate in products.
Some insiders pointed out that how to meet the air purification of the whole scene and get rid of the law of "seeing the sky to eat" is the main direction that domestic air purifier manufacturers need to exert their strength. Indeed, no matter how the weather changes, the product experience will bring consumers a more extreme user experience, always a king.
Therefore, if air purifier manufacturers want to win more high-end consumers, they need to go deep into the market to understand consumer preferences, invest in their own good, and work hard on product quality and design to produce consumer-friendly air purifier products; It is also necessary to promote the emergence of functional integration products and exert brand effects.
Eye protection:The principle of chlorophyll defocusing is adopted to prevent the eyeball from focusing for a long time, effectively alleviate eye fatigue, and achieve better eyesight protection.
Anti-blue light, ultraviolet light:The Green Light Film can actively filter the target wavelength while providing a band in the range of 380-400nm. It can effectively block 100% harmful light.
Edge coverage:The soft material fully covers the edges of any device, so it can be affixed to curved screen and round edges, 100% provides excellent edge coverage, and there is no gap between the edges of the device.
Oleophobic and waterproof:The oleophobic coating surface of the Green Light Screen Protector can provide your phone with oleophobic and waterproof properties, which can prevent sweat, grease residue, and fingerprints.
Sensitive touch:The 0.14mm ultra-thin film does not interfere with the touch response, almost as if it does not exist. When using a mobile phone, the fingertips can be easily swiped, bringing you a comfortable gaming experience.
Green Light Film,Green Light Screen Protector,Anti Green Light Screen Protector,Anti-green Light Screen Protector
Shenzhen Jianjiantong Technology Co., Ltd. , https://www.jjtphonesticker.com