For a year, the triple play pilot program was finally approved. After people began to truly integrate three networks, the contents of electronic products such as televisions, computers, and mobile phones could be switched between different screens.
In fact, all kinds of content need to be converted between these screens, and the interoperability and mutual support between the chip and the operating system must be realized. Products that can achieve triple play, Apple is a typical example of success, from iPhone to iPad to Apple TV, whether it is a mobile phone, tablet or television, are using the same operating system. The contents of each screen can be seamlessly and smoothly converted. In this way, television is not an "island," and television becomes a screen in multiple screens.
At present, domestic triple play must achieve the goal of content conversion and must have a say in the operating system. However, it is not difficult for us to find that when the domestic color TV manufacturers fight with the smart TV, the operating system of the smart TV upstream is completely controlled by the US companies such as Google, Microsoft and Apple. From the current point of view, most of the smart TVs launched by TCL, Hisense, Skyworth, Konka, Changhong, and Haier have adopted Google's Android system. Some smart TVs use Microsoft's Windows system, and a small number of color TV manufacturers. Use Linux or your own developed system.
At present, domestic smart TV is still in its infancy. Therefore, the operating system has no obvious concern. But with the upgrade of their respective operating systems and the maturity of the market, operating system manufacturers are likely to introduce some restrictions on color TV manufacturers. By then, domestic smart TVs may be subject to these operating system giants.
Taking the Android system as an example, with the upgrading of the Android system and more and more domestic color TV manufacturers investing in their embrace, Google and its authorized chip vendors have recently begun to change their tactics, and some of their platform fees have appeared. After the initial smart TV adopts the Android 2.2 or 2.3 version system, a very colorful electric manufacturers have been eyeing the 3.0 version applied to the tablet PC. However, after Google's Android platform enters 3.0, some programs have started to charge for encryption. The Windows system Authorized fees are reported to be even higher, with an authorization fee of $100 per unit.
If the operating system is generally charged, the domestic color TV manufacturers that have been bundled with the “American tank†on the smart TV operating system will face increasing costs and the profit margin will continue to shrink.
It is also worth noting that due to the small size of smart TVs, domestic color TV companies will be at a disadvantage in negotiations with upstream system vendors and third-party software vendors. According to color TV manufacturers, Samsung’s flat-panel TV shipments in 2010 reached 35 million units, while domestic flat-panel TVs shipped only more than 8 million units, which means that the domestic color TV companies are in the development system with Google, When Microsoft and some middlemen authorized by Google are negotiating, they often face an unfavorable situation.
The reporter believes that domestic TV companies may be at a disadvantage in their negotiations with upstream system vendors. If everyone joins up with upstream system players, the effect may be better. Changhong, Hisense, and TCL have jointly launched the China Smart Multimedia Terminal Technology Alliance to do similar efforts. The alliance said that it may not necessarily adopt the Android system in the future. This may be an attempt by the domestic color TV enterprises to exert pressure on the collective upstream system vendors.
In fact, all kinds of content need to be converted between these screens, and the interoperability and mutual support between the chip and the operating system must be realized. Products that can achieve triple play, Apple is a typical example of success, from iPhone to iPad to Apple TV, whether it is a mobile phone, tablet or television, are using the same operating system. The contents of each screen can be seamlessly and smoothly converted. In this way, television is not an "island," and television becomes a screen in multiple screens.
At present, domestic triple play must achieve the goal of content conversion and must have a say in the operating system. However, it is not difficult for us to find that when the domestic color TV manufacturers fight with the smart TV, the operating system of the smart TV upstream is completely controlled by the US companies such as Google, Microsoft and Apple. From the current point of view, most of the smart TVs launched by TCL, Hisense, Skyworth, Konka, Changhong, and Haier have adopted Google's Android system. Some smart TVs use Microsoft's Windows system, and a small number of color TV manufacturers. Use Linux or your own developed system.
At present, domestic smart TV is still in its infancy. Therefore, the operating system has no obvious concern. But with the upgrade of their respective operating systems and the maturity of the market, operating system manufacturers are likely to introduce some restrictions on color TV manufacturers. By then, domestic smart TVs may be subject to these operating system giants.
Taking the Android system as an example, with the upgrading of the Android system and more and more domestic color TV manufacturers investing in their embrace, Google and its authorized chip vendors have recently begun to change their tactics, and some of their platform fees have appeared. After the initial smart TV adopts the Android 2.2 or 2.3 version system, a very colorful electric manufacturers have been eyeing the 3.0 version applied to the tablet PC. However, after Google's Android platform enters 3.0, some programs have started to charge for encryption. The Windows system Authorized fees are reported to be even higher, with an authorization fee of $100 per unit.
If the operating system is generally charged, the domestic color TV manufacturers that have been bundled with the “American tank†on the smart TV operating system will face increasing costs and the profit margin will continue to shrink.
It is also worth noting that due to the small size of smart TVs, domestic color TV companies will be at a disadvantage in negotiations with upstream system vendors and third-party software vendors. According to color TV manufacturers, Samsung’s flat-panel TV shipments in 2010 reached 35 million units, while domestic flat-panel TVs shipped only more than 8 million units, which means that the domestic color TV companies are in the development system with Google, When Microsoft and some middlemen authorized by Google are negotiating, they often face an unfavorable situation.
The reporter believes that domestic TV companies may be at a disadvantage in their negotiations with upstream system vendors. If everyone joins up with upstream system players, the effect may be better. Changhong, Hisense, and TCL have jointly launched the China Smart Multimedia Terminal Technology Alliance to do similar efforts. The alliance said that it may not necessarily adopt the Android system in the future. This may be an attempt by the domestic color TV enterprises to exert pressure on the collective upstream system vendors.
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