Germany's Renish International Lighting, a home that integrates home lighting, commercial lighting, and engineering lighting has been in the industry for more than two years. As a cutting-edge enterprise, what will happen at the end of 2006, and what kind of attitude will it meet the challenge of the new year of 2007? Recently, the reporter interviewed Mr. Pan Xianzhong, the general manager of Renish.
Reporter (hereinafter referred to as the record): Mr. Pan, hello! Renish has been committed to home, commercial, and engineering lighting. What plans does Rennes have for the upcoming 2007?
Pan Xianzhong (hereinafter referred to as Pan): After two years of unremitting efforts, Renish has systematically analyzed and summarized the problems encountered in the operation of the company and gained a lot of valuable experience. Next year the company will focus on commercial lighting and engineering lighting. Starting from January 1st, the company will add T4 and T5 brackets. In the future, Renish Lighting will break through the technical difficulties and make the product line more abundant. In addition, the company is also consolidating resources. In 2007, the Renished store will target dealers and consumers with a new VI terminal image.
Reporter: What innovations did the Renisher terminal image have in 2007?
Pan: After two years, Renish has been relatively stable, but we are not satisfied with the current results. Renish has always focused on innovation, and its corporate image will be updated at different stages of development. Only by better things, companies will continue to introduce new images to attract customers and survive with innovation.
The newly launched terminal VI image can better reflect the innovation consciousness of Renix, and the enterprise is to constantly introduce new ideas and increase people's attention. Renish focuses on innovation, but it does not mean that it will be unfounded. In 2007, the newly launched terminal VI image is cooperating with the planning company. Through the consumer awareness, consumption concept, and the acceptance of the lighting market, Rennes products The characteristics of the comprehensive analysis, after repeated investigations were introduced. Renish has reason to believe that the new terminal VI image will attract more attention from distributors and consumers, and will help Renish's branding and future development.
Reporter: How does Reniance guarantee the implementation of the plan?
Pan: We believe that the development of the company and product development, quality, sales and after-sales service are all indispensable.
In response to the company's overall planning for next year, we will focus on product development, quality control and market development in 2007. Focusing on R&D and innovation companies is likely to develop. At the same time, on the basis of new product research and development, the quality of products can be strictly controlled, and the significance of product R&D can be embodied. Finally, tailored sales policies suitable for enterprise development. I personally think that only by bringing good products to the market and being accepted by the market can it be a success.
The new product is the basis for attracting customers and maintaining customer relationship. In the context of more and more people enjoying one-stop shopping, the rich product line is conducive to the establishment of brand stores, and is more conducive to enterprises to take the brand route. In order to ensure the long-term development of the company, Renish introduces advanced equipment and absorbs excellent designers to set up a special R&D member group. It is gratifying that Renish has always been strong in innovation and has good research and development capabilities. The series can be proved; in terms of quality, Renish is all employees, the overall inspection of the product, starting from the smallest accessories, from the beginning of the spare parts, semi-finished products, to remove the potential safety hazards at the root cause . Because Renix always believes that quality is guaranteed, the overall image of the company will also improve. Product R&D and quality assurance can be said to be the basis for the survival of an enterprise. However, if a company wants to develop, it must be familiar and acceptable to Others. This requires the company to have an eye-catching preferential policy and add value to the company with its added value.
Reporter: How does the dealer's business situation directly affect the development of the company, and how can Renees help dealers become stronger and bigger?
Pan: The dealer is very important for the manufacturer, and the support for the dealer cannot be ignored. In today's serious homogenization of lighting products, innovation is our first guarantee for dealers; second, the company introduces advanced production equipment and management system, adopts internationally synchronized standards for quality management, and quality becomes a dealer. Second guarantee. Third, considering the operating costs of the store and the consumer psychology, the expansion of the product line is the third guarantee for the dealers. The service marketing is also a point that Reni is paying attention to, establishing a service team and service line. The dealer is responsible for the end; fifth, the regional protection of the dealer. In short, Renix insisted on the product development, quality, sales and service.
? 2006 year-end lighting inventory - Southwest business overview? Millennium lights illuminate the Olympic city construction for the benefit of the people? Energy-saving lamps are cheap, short life and not saving money? New lamps listed, home life add joy (Photos)? Rising In the next five years, 150 million energy-saving lamps are the protagonists? The Spring Festival is coming, the festival lighting is booming (Figure)? Sichuan: Banting the image of "urban lighting"
Reporter (hereinafter referred to as the record): Mr. Pan, hello! Renish has been committed to home, commercial, and engineering lighting. What plans does Rennes have for the upcoming 2007?
Pan Xianzhong (hereinafter referred to as Pan): After two years of unremitting efforts, Renish has systematically analyzed and summarized the problems encountered in the operation of the company and gained a lot of valuable experience. Next year the company will focus on commercial lighting and engineering lighting. Starting from January 1st, the company will add T4 and T5 brackets. In the future, Renish Lighting will break through the technical difficulties and make the product line more abundant. In addition, the company is also consolidating resources. In 2007, the Renished store will target dealers and consumers with a new VI terminal image.
Reporter: What innovations did the Renisher terminal image have in 2007?
Pan: After two years, Renish has been relatively stable, but we are not satisfied with the current results. Renish has always focused on innovation, and its corporate image will be updated at different stages of development. Only by better things, companies will continue to introduce new images to attract customers and survive with innovation.
The newly launched terminal VI image can better reflect the innovation consciousness of Renix, and the enterprise is to constantly introduce new ideas and increase people's attention. Renish focuses on innovation, but it does not mean that it will be unfounded. In 2007, the newly launched terminal VI image is cooperating with the planning company. Through the consumer awareness, consumption concept, and the acceptance of the lighting market, Rennes products The characteristics of the comprehensive analysis, after repeated investigations were introduced. Renish has reason to believe that the new terminal VI image will attract more attention from distributors and consumers, and will help Renish's branding and future development.
Reporter: How does Reniance guarantee the implementation of the plan?
Pan: We believe that the development of the company and product development, quality, sales and after-sales service are all indispensable.
In response to the company's overall planning for next year, we will focus on product development, quality control and market development in 2007. Focusing on R&D and innovation companies is likely to develop. At the same time, on the basis of new product research and development, the quality of products can be strictly controlled, and the significance of product R&D can be embodied. Finally, tailored sales policies suitable for enterprise development. I personally think that only by bringing good products to the market and being accepted by the market can it be a success.
The new product is the basis for attracting customers and maintaining customer relationship. In the context of more and more people enjoying one-stop shopping, the rich product line is conducive to the establishment of brand stores, and is more conducive to enterprises to take the brand route. In order to ensure the long-term development of the company, Renish introduces advanced equipment and absorbs excellent designers to set up a special R&D member group. It is gratifying that Renish has always been strong in innovation and has good research and development capabilities. The series can be proved; in terms of quality, Renish is all employees, the overall inspection of the product, starting from the smallest accessories, from the beginning of the spare parts, semi-finished products, to remove the potential safety hazards at the root cause . Because Renix always believes that quality is guaranteed, the overall image of the company will also improve. Product R&D and quality assurance can be said to be the basis for the survival of an enterprise. However, if a company wants to develop, it must be familiar and acceptable to Others. This requires the company to have an eye-catching preferential policy and add value to the company with its added value.
Reporter: How does the dealer's business situation directly affect the development of the company, and how can Renees help dealers become stronger and bigger?
Pan: The dealer is very important for the manufacturer, and the support for the dealer cannot be ignored. In today's serious homogenization of lighting products, innovation is our first guarantee for dealers; second, the company introduces advanced production equipment and management system, adopts internationally synchronized standards for quality management, and quality becomes a dealer. Second guarantee. Third, considering the operating costs of the store and the consumer psychology, the expansion of the product line is the third guarantee for the dealers. The service marketing is also a point that Reni is paying attention to, establishing a service team and service line. The dealer is responsible for the end; fifth, the regional protection of the dealer. In short, Renix insisted on the product development, quality, sales and service.
? 2006 year-end lighting inventory - Southwest business overview? Millennium lights illuminate the Olympic city construction for the benefit of the people? Energy-saving lamps are cheap, short life and not saving money? New lamps listed, home life add joy (Photos)? Rising In the next five years, 150 million energy-saving lamps are the protagonists? The Spring Festival is coming, the festival lighting is booming (Figure)? Sichuan: Banting the image of "urban lighting"
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