Shanxi Dengshi's "three pillars" situation is being disintegrated

Looking at the domestic and international lighting market, incandescent lamps, energy-saving lamps, and the rapid development of LED lighting in recent years have shown a "three pillars" situation, which seems to have continued for some time. With the November 4th National Development and Reform Commission, the Ministry of Commerce, the General Administration of Customs, the State Administration for Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine jointly issued the "announcement on the gradual prohibition of the import and sale of incandescent lamps for general lighting," it was clearly stated that it was October 1, 2012. From now on, China will gradually ban the import and sale of incandescent lamps for general lighting, and people in the industry generally believe that as a watershed, LED lamp companies will usher in a new era of rapid development.

Five years later, incandescent lamps were basically completely eliminated. The real "dominant" in the future lighting market is LED lighting.

"The incandescent lamp can't escape the turbulent 'fallout' fate, and the pollution of the environment caused by metal mercury in energy-saving lamps is always a problem that cannot be solved. This attribute also determines that it is only a transitional product." Shanxi Province Machinery & Electronics Industry Zhou Jixiang, the manager of the management office of the management office, told reporters that five to six of the nearly 20 LED companies in Shanxi Province already have considerable strength in their domestic counterparts. With the determination of the incandescent lamp elimination road map, the development of LED lighting production enterprises in our province The outlook will become better and better.

Market Optimization: When the “three pillars” situation is being disintegrated by reporters interviewing in a lighting shop on the provincial highway, Hezhou Road, he just encountered a man asking the owner: “Is there a 40-watt light bulb?” The owner answered, “The incandescent light is not Sold, that power consumption is not durable, and now only sells energy-saving lamps and LED lights."

In Maosheng Decoration City, reporters visited several lighting shops and saw no incandescent lamps. For reporters' questions, a shopkeeper pointed to the inconspicuous corner of the shop and said that some incandescent lamps in the lighting shops are still sold, but they are limited to 25-40 watts, due to their price advantage of only 1-2 yuan. This kind of light bulb still attracts a certain amount of consumer groups.

For today's changes in the light market, Huang Kaihua, who has been in the 16-year electric light business in Taiyuan, deeply feels: “Since the past few years, consumers who prefer to choose energy-saving and environmentally-friendly products when purchasing lighting products have been increasing. Next year, incandescent The lights will be banned in stages, and the market will surely be 'played' by LED lights and energy-saving lamps. The strength and vision of LED lights will be even better."

"Currently, LED's situation in the country is related to the lack of relevant standards, product homogeneity, order instability, etc. Now, 2012 will become an important watershed for the domestic lighting industry, and it is expected that the LED industry will be in the process of reshuffle next year. Become more standard, more standardized.” Shanxi Guangyu Semiconductor Lighting Co., Ltd. Chairman Xu Fugui said in a telephone interview with reporters.

Product segmentation: LED "illuminates" various consumer groups LED lighting products are good but difficult to promote, which has formed a consensus in the industry.

"The promotion of LED lamps is difficult to achieve high prices." Niu Huiping, the chief engineer of Shanxi Xiesheng Optoelectronics Technology Co., Ltd., said in the same sentence, "The same energy saving brand" is used, and the price per 1 watt of energy-saving lamps is about 1 yuan. , While the price of LED lamps is between 10 yuan and 15 yuan per 1 watt, the price of outdoor street lamps is as high as 20 yuan per watt. Although the LED is more power-efficient, this difference in price will cause short consumers. Unacceptable situation in time."

Niu Huiping said that the high investment in the research and development of LED lighting products and the high cost of raw materials used in production have caused the high price of the products, and therefore cannot find a "breakthrough" in the price advantage that most people value most. "In this case, The important role of government subsidies has emerged. Nowadays, we plan to develop high-end customers such as large-scale factories and urban tunnels as the service targets of the company's products. The degree of recognition of products is also increasing year by year.”

Gong Shangguo, who just graduated from North China University last year, established Taiyuan Shangwei Lighting Technology Co., Ltd. with his classmates soon after graduation and actively joined the lighting market.

"Our product positioning is to do low-end LED lighting products, the current situation seems to be operating well." Gong Shangguo told reporters that their company officially operated less than a year, it already has Taiyuan Xiayuan Trade City, Octagon Trade City and other major customers. This year, Bafang Trade City, located on Qianfeng South Road, the provincial capital, reconstructed indoor lighting, and nearly 800 LED lights were installed by Shanghai Shangwei Company.

"A 3-watt LED lamp consumes only 3 hours in 1000 hours. It's calculated in 10 hours a day in a shopping mall. It takes about 3 degrees per lamp in 3 months. This effect is not comparable to energy-saving lamps. Gong Shangguo said that more power saving, higher brightness, and a reasonable price are the reasons why their low-end LED products have moved customers.

Government subsidy: The more marketable the product is, the wider it will be. With the blind expansion of LED companies in the South, now entering the 'winter', the growth pace of LED lighting companies in our province can be described as 'orderly'.” Zhou Jixiang told reporters that the current rough estimate Provincial LED manufacturing companies are within 20, among which Shanxi Guangyu Semiconductor Lighting Co., Ltd., Shanxi Xiesheng Optoelectronics Technology Co., Ltd., and Shanxi Lebalite Technology Co., Ltd. have considerable strength and say in the domestic industry. For other companies to play a "lead", "lead" role. Under the influence of the "greenhouse environment," it is expected that the province will add one or two "new faces" to the LED industry in the near future.

"If the related products are awarded municipal public projects such as city roads, expressway tunnels, provincial key projects, etc., they will be subsidized according to 30% of the price of the successful bidder, circular economy pilot parks and demonstration projects for enterprises, hotel shopping malls, and other lighting applications, according to the successful products. 10% of the price is subsidized." Zhou Jixiang gave a brief explanation to some reporters on the subsidy policy.

The reporter learned that since 2008, our province has carried out LED promotion pilots in hotel commercial buildings and urban road lighting. It has promoted 17,000 watts of high-power LED street lamps, 300,000 lamps for downlights and bulb lamps, and achieved energy savings. 27,000 tons of standard coal. “From the perspective of promotion and practical application, although LED products are costly and expensive, after the government subsidizes, various users have high enthusiasm for purchasing LED lamps. The actual power saving effect is very significant.” People said.

In July last year, the state formally approved the province as the only pilot semiconductor lighting (LED) province in China, and the province’s LED lighting product promotion scope has been further expanded. By 2015, the province will have to subsidize and promote more than 5 million LED lighting products through various government subsidies. Large areas of office lighting, industrial and mining lighting, commercial lighting, residential lighting and municipal lighting will become LED lighting. The important promotion target of the product, the development prospect of the LED enterprise of our province is more probable.