According to CNET, a technology news website, Samsung is planning to occupy your wrists and homes, but these moves are not mutually exclusive.
The Korean consumer electronics giant recently released the Gear S2, the seventh smartwatch it released in two years, and the first smartwatch ever launched since late 2014. At the same time, Samsung also released the connected washing machine AddWash. The washing machine has a small door that allows the user to put in missing clothing (such as socks) for cleaning.
Samsung also introduced the sleep tracker SleepSense, which can monitor your sleep as long as it is placed under the mattress. In addition, Samsung also introduced the second generation of SmartThings home automation hubs and sensors.
At first glance, these items seem to have nothing in common. But in fact, they are all part of Samsung's smart home plan. Samsung's goal is to connect all aspects of our lives, from mobile devices to home appliances, and to tie them together.
For Samsung, Gear S2, home appliances and other smart home products are not just selling more Galaxy smartphones, or any other new products themselves. They are all part of Samsung's long-term plan, and Samsung wants to provide hardware, software and services to make our homes smarter.
The so-called "Internet of Things" means that everything around you can talk to each other and work together. Its goal is to make life easier, to help you close the garage door when you leave home, and to send you notifications when there is no milk in your refrigerator. With the explosion of smartphones, it will be the next potential growth engine.
The key to the "Internet of Things" strategy is smart watches, which can explain why Samsung is so hard to squeeze into the industry. Samsung hopes that many home functions can be controlled by smart watches worn on your wrist, because smart watches are easier to keep track of than smartphones. When you get home, people may no longer hold their mobile phones, but they can wear watches all day. When smartwatch apps get better, you can use them to do more things faster and more seamlessly.
Richard Knight, head of global product management at Samsung in Europe, said in an interview: "In the evolution of the 'Internet of Things', we regard Gear as a great work. It is related to scalability and usability. It makes it too much trouble even if you pull out your phone and open the door."
To this end, Samsung's latest SmartThings Home Automation Hub will be synchronized with the Gear S2 to send you check notifications, such as door locks and thermostat status, via a smart watch. Samsung's Car Mode for Galaxy app allows Volkswagen drivers to use the touch screen or voice commands to answer calls, control music, find directions, and listen to text messages.
Samsung is not the only company that wants to control your wrists and homes. Apple, Google (microblogging) and other companies also want to share a piece of it. Apple is about to release a device that is compatible with HomeKit, and Apple's software can use its products to connect with everyday items. Its main feature is to use Apple's smart watch Apple Watch to do things, such as controlling the lighting system in the house or remotely closing the garage door.
Avi Greengart, research director at Current Analysis, a consumer equipment trend analysis company, said: "The wearables and the Internet of Things are two areas that businesses have identified as potentially huge future markets. Equipment manufacturers are Think of them as a complement to a successful mobile business, and see it as a new market that potential businesses are struggling to find, and their leaders have not yet finalized."
Market analyst firm Gartner predicts that the number of connected devices will increase from 900 million in 2009 to 25 billion in 2020, and "dumb" devices will become smart devices that can communicate with each other. The company also believes that the number of smart watches shipped by manufacturers in 2016 can reach 60 million, a significant increase from the 2 million in 2013.
Samsung emphasizes that its platform will remain open, which means that its home appliances and smart home hubs from SmartThings will be compatible with non-Samsung devices. Samsung does not believe that consumers will buy all Samsung appliances, as long as the smart device is running through its system, no matter which device. Alex Hawkinson, CEO of SmartThings, said at a Samsung press conference at IFA Electronics Show: "We offer consumers three things: peace of mind, control and flexibility."
To achieve a truly intelligent world, Samsung needs to overcome many obstacles. Samsung hopes that all its devices can talk to each other, but its own business has maintained its own status for a long time. Take the TV department as an example, there is not much interaction between Samsung TV and smartphone operations. This means that each department will focus on its best interests, not on creating products that work together.
Samsung has created a Media Solutions Center to try to change the status quo. The main task of this organization is to develop software and services for all Samsung devices and integrate them. The Media Solution Center's products include the WatchOn app, which turns mobile devices into TV remote controls. But most of the software developed by the agency has been quietly stopped in Samsung's current devices. In the United States, it has been integrated into the mobile and electronics business units.
Another challenge: software development has never been a strong department of Samsung, which is the biggest reason for Samsung's acquisition of SmartThings. Now, the smart home and wearable device markets have not yet become Samsung's "cash cows." Jan Dawson, senior technology analyst at technology research and consulting firm Jackdaw Research, said: "The reality is that these two markets are currently niche markets and cannot really cremate each other."
Samsung hopes that this situation will change and will prepare for it. Yoon C. Lee, Samsung’s vice president of developing new products, said: “Smart watches are still a 'worth to own' product. If these products are networked and customizable, you may take immediate action. Perhaps this It is the magical moment that people dream of, because they will never give up this convenience."
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