What is the thumb machine? First of all, it is a smart hardware, specifically it is a running phone. The product positioning of the founder Cai Chang is "a mobile phone with a big thumb", not a mobile phone companion. Don't underestimate this thumb-sized running mobile phone. The thumb machine team stood out by participating in the “2015 Huaqiang Core City China Hardware Innovation Contestâ€. Now, this product has passed the 5th and 6th, and finally advanced to the 4th China Innovation and Entrepreneurship Competition. National finals.
Subverting traditional and creative products is inseparable from the elite team. After the master's degree in 2004, the founder Cai Chang successively "hidden" in Huawei and ZTE as software architects and directors of strategic planning, and accumulated rich experience in software R&D management and strategic planning. Cai Chang said: "The team of the thumb machine currently has 6 full-time employees, each of whom is "one special and more capable", so the system is very complete, which covers the whole process of intelligent hardware such as software, hardware, design, etc." Dafabao, the thumb machine team has strong technical and design backing. Liu Fusheng, technical director, has served as the R&D director of Ou Ruibo, and has extensive experience in hardware R&D management. Design leader Bu Yunpeng also has rich design experience and worked in the design department of Wistron. The other three core members, such as Naron, are outstanding young people who have graduated from undergraduate degrees.
Cai Chang, founder of the thumb machine team
Where does the design come from?
The mobile phone needed for running must be small and easy to carry, and the appearance must of course conform to the sporting temperament. Therefore, the team of thumb machines invited Shenzhen St. Gloria as their design partner, and Shenzhen Weikelian as a program partner, using the powerful capabilities of mature companies in the industry to help them design and develop products.
The thumb machine is very small, slightly larger than the ipod shuffle, and weighs 20 grams. Therefore, it can be worn in many forms. It can be placed on the collar, on the belt, and on the neck. Cai Chang said that although the 1.0 version of the thumb machine is not amazing, he said that the 2.0 version of the thumb machine will give everyone a surprise.
Left picture: Thumb machine version 1.0, right picture: Drama thumb machine version 2.0
Cai Chang pointed out that the outdoor design is fully considered in the design of the thumb machine. For example, in the outdoor, we will encounter application scenarios such as inconvenient viewing and poor lighting. Therefore, the design of the thumb machine draws on the design of the Braille and the button is designed to be very Textured raised particles: 2 raised particles represent volume + and 1 raised particle represents volume -.
The "three hearts" of the thumb machine
Runners also generally like to have music in their ears. Taking into account the user's needs, a mini music player based on the embedded operating system Nucleus was added to the thumb machine. However, it is necessary to have a battery to provide energy and to add sensors to step, and to add a Bluetooth module, the space must be fully utilized. Therefore, the product is equipped with a battery of nearly 300 mAh. Because there is no screen, the thumb machine can talk for about 3 hours and standby for 4 days.
Outdoor indoor free conversion
The thumb machine can be inserted into the SIM card, and can be connected to the phone/calling. The user needs to have a second SIM card. After getting the thumb machine, please insert your second SIM card into the thumb machine. When you need to run, before going out, you can use the “Flip Machine App†button to call. Just bring the thumb machine out. After going out, all the numbers of incoming calls are answered by the "calling machine". After returning home, the call is automatically canceled and the normal communication mode is restored. At this point, the thumb machine is a "running phone." It is indoors, the "mobile phone" is connected to the "key machine" via Bluetooth, and the "key machine" is controlled by the "apple machine app", which can change the "double card artifact" in seconds.
It is worth mentioning that the one-button call operation of the thumb machine and the automatic cancellation of the call function are realized. Cai Chang said: "One-click call is based on the "call transfer" function that operators have already provided. How to make this function better combined with user habits, our team has a lot of thoughts. In the process of R&D, the team I have applied for one copyright (the design of one-click call operation), and there are two invention patents (automatic detection and cancellation of call) are being applied for." Currently, the thumb machine has realized a one-click call before going out, after going home. Automatically detect and cancel the call.
Accurate marketing and "appetite"
When it comes to product marketing and promotion, founder Cai Chang is full of confidence. He said, "The target users of the thumb machine are very precise, that is, jogging enthusiasts. Therefore, precision marketing is very easy for us." The change that mobile Internet brings to marketing is to pay more attention to word of mouth. Cai Chang believes that in addition to the quality of the product itself (that is, the so-called products can speak), KOL is the most important factor of communication, to use their potential energy to form a dive.
Cai Chang said that this year's 2015 China Hardware Innovation Competition was jointly organized by Huaqiang Core City, the electronic components online mall Huaqiang Core City, PCB online customization platform Huaqiang PCB, Xingyun Intelligent Hardware Accelerator, Lenovo Star and many other investment institutions. The specifications are very high and the quality of the participating teams is also very high. This is a great opportunity to learn, collide, and verify. He hopes that in the next game, he will hear more opinions from the judges and relevant media and potential users, and strive to make the products better.
Intelligent hardware entrepreneurial experience
Intelligent hardware startup from idea to demo will encounter many problems in software and hardware design, such as firmware development, firmware and App cooperation, firmware and hardware driver debugging, etc., as well as supply chain, capital chain, etc. Non-technical issues. Cai Chang said that when the problem appeared, it was really difficult, but with the efforts of the team and the partners, it was solved step by step. During the period, Cai Chang and his team also accumulated a lot of experience. Here, Cai Chang also has his own experience in intelligent hardware entrepreneurship to share with you.
Cai Chang believes that there are two major genres: fighting resources and fighting creativity. Even if you took millions, tens of millions of investment in BAT eyes, you still almost like a pauper. Cai Chang suggested that all entrepreneurial teams must abandon all illusions and responsibilities, and firmly follow the path of “scraping creativeâ€: how to find a real demand that is not well met, how to verify their ideas at low cost, how to recruit To excellent and not expensive talent, and so on. Use all the talents of the team in this aspect, instead of thinking about how to fish resources, shopping, and the remaining is king.
Specific to the hardware startup team, he believes that there is one more important point: good at cooperation. The industrial chain involved in the hardware is too long, and it is covered with large and small pits. Therefore, don't be afraid to be stolen by people. Communicate with mature companies in the industry as soon as possible and find ways to cooperate with them. Although it is not easy to work with mature large and medium-sized companies, sometimes it faces harsh conditions, but in the long run, this is still the most reliable way to achieve business.
The message of the thumb machine team contest: entrepreneurship changes fate, innovation changes China.
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