Ali Twin 11 Launches Tmall Box "Box Guy" Plan

China has 400 million households. If each family spends 10,000 yuan per year for living room entertainment, it is a 4 trillion supermarket. In this competition, Internet companies have started to seize the living room through hardware, launched a variety of smart TV set-top boxes. Ali achieved his mission of seizing the living room entrance by launching his own set-top box Lynx Box.


In this year's Double 11, to further expand the sales channel of Lynx Box and enhance the influence of Lynx Box, Alibaba launched the “Box Guy” program. Around the plan, Ali created a brand new model to support grassroots entrepreneurs as sales agents of Tmall's box, and he has played out the concept that everyone is a box of people.


For entrepreneurs, Alibaba's brand strength and the charm of Tmall's box are undoubtedly the greatest attraction. Although each platform is constantly upgrading its own smart TV set-top boxes to attract eyeballs, for the set-top box products with low technical thresholds, the platform's entire ecological DNA behind the supporting hardware is the key to success.

The Lynx Box is equipped with Alibaba's own home entertainment service platform, forming a perfect ecosystem for users of hardware system content. The ecology covers many aspects such as the Tmall Box, Alibaba Cloud Box, YunOS operating system, YunOS TV all-in-one, and high-quality digital entertainment content.

It is undeniable that today's television ecology debate has shifted from hardware to content and services. Therefore, Ali continued to invest heavily in content resources. On the one hand, Alibaba cooperated with Huadian, EA, Ubisoft, Gameloft, Discovery, Lions Gate, Qiaohu, Disney, Randy, FLTRP and other manufacturers to establish a strategic content partnership and launched a paid video product - TBO. Tmall Cinema offers a rich and exciting "strongest library." On the other hand, they are making high-quality home-made dramas, selecting high-quality IPs for adaptation, and meeting more people's viewing choices. Including recently booted "Tibetan Password" and previously produced "Charging Travel", "Lonely Foodie", "Hidden Motive", "Mr. No. You", etc., are all made in this context.
As a high-performance intelligent hardware, in addition to powerful content services, the "hard" strength of the Tmall Box itself cannot be underestimated.

The Lynx Box is produced by Foxconn, a leading electronics manufacturer in China. The main model M12 of the “Box Guy” program has a Cortex quad-core ultra-fast CPU, a dual-core spike, and a quad-core quad-core processor on the market; The Mali-450 GPU graphics processor; 1G of running memory, can ensure fast and smooth when playing ultra-clear video or running large-scale 3D games. At the same time, with eMMC high-speed flash memory up to 8G, mass applications can easily be accommodated. The work.

The Devil Box also has many sexual services. For example, relying on its own Taobao shopping platform, this box adopts the mode of buying scenes to buy while viewing, in-depth each life scene, personalized personal shopping list customization; video surveillance function allows the family's security moment in your In sight.


In terms of prices, "Box Guys" can enjoy discounts of RMB 300 and over RMB 4,000 minus RMB 1300, as long as they are purchased through the "Alifun official flagship store" of the Tmall Box. Because of supporting small purchases, you can enjoy the happiness of starting a business without too much capital investment, and you can use the days of formal work to supplement the day-to-day income of the agency's Tmall Box. This is a lot of "box members." The greatest motivation to enjoy.

According to statistics, as of now, more than 4,000 people have joined the “Box Guy” program.




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