Changfang Lighting released the first three quarters of 2012 forecast. The company announced that the first three quarters of operating income of 391 million yuan -47 million yuan, will increase by 24.79%-29.90% compared with the previous year's 313.32 million yuan; estimated the first three quarters of the listed company shareholders The net profit is about 40 million yuan - 46 million yuan, which will be 3.60%-16.18% lower than the same period of the previous year's 47.72 million yuan.
During the reporting period, in order to consolidate and expand market share, the company adopted an active price reduction strategy, resulting in a decline in product gross margin. At the same time, the company implements a multi-brand marketing strategy. As it is currently in the expansion period, the cost investment is higher than the same period of last year. Therefore, the sales expenses have increased significantly, and the company's net profit has decreased.
During the reporting period, in order to consolidate and expand market share, the company adopted an active price reduction strategy, resulting in a decline in product gross margin. At the same time, the company implements a multi-brand marketing strategy. As it is currently in the expansion period, the cost investment is higher than the same period of last year. Therefore, the sales expenses have increased significantly, and the company's net profit has decreased.
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