[PConline News] In the recent few years, there have been no major breakthroughs in TV display technology, the price of TV has steadily declined, and TVs have also become various shapes, from the initial flat-screen TVs to the current curved TVs, and each The main product types of vendors are not the same, and they all say that they are better than their competitors. At this time, many consumers will be more puzzled. Is TV good or straight?
Before we say that the TV bend is good or straight, we need to review the development of the television industry in these two years. The changes in the television industry in the past two years are actually very big. It is not too small to say that the small-scale price reduction of the display technology OLED has not yet appeared. The price of OLED TV products has decreased compared with that before. However, the price of its lowest-end product is still at the same level as high-end LCD TVs. Therefore, the overall sales volume of the market will be able to imagine what the status is, so we will not elaborate. In LCD TVs, there is indeed a new bright spot, which is the emergence of quantum dot technology. Products equipped with this technology will have higher color gamut values ​​than ordinary TVs. In this case without major technological breakthroughs, to seize the market and defeat competitors, there is only one way to expand publicity and find the point that attracts people's attention.
So is the TV surface just a gimmick?
The answer is not comprehensive, because the curved TV is, in any case, a different form than the flat-screen TV that we have not seen before. So for people, it is fresh and a point of concern. However, relative to flat-panel TV display technology, curved TV does bring us a different sensory experience. At least in terms of sound effects, curved TVs cannot provide flat-panel TVs with surround experience. It is a point that attracts people's attention, but it attracts people's attention not only because of the shape but also the different sensory experience.
Curved TV can achieve better "sound surround" effect
Since curved TVs have different sensory experiences, why are some manufacturers promoting curved TVs?
This is because in the world, there are not many companies that have the ability to manufacture curved surface LCD panels or to produce curved surface LCD panels. Therefore, according to the principle of "rarely valuable," the cost of manufacturing curved LCD TVs will be lower than that of the same grades. Flat LCD TVs have to be high, so the cost is high and the price is relatively high. To increase the price in a highly competitive TV market is something that many consumers cannot accept, so manufacturers are also cautious about whether to produce curved LCD TVs. The attitude is not surprising.
Are there any more profound reasons?
The answer, of course, is also there, and the reason for this is related to the production of LCD panels. Although in major news, we see that more and more LCD panel production lines are put into production in China, and some of them also boast proprietary intellectual property rights. However, the global leader in LCD panel production and sales is South Korea’s LG Display and Samsung Samsung Display. Both LCD panel makers and liquid crystal panel suppliers and even technology exporters in the country basically use these two companies. As for the main players, whether LCD TVs produced by manufacturers are curved or straight, they have a lot to do with LCD panel suppliers.
According to the company's development strategy, LG Display does not provide curved products in the production of LCD panels. Its curved panel is currently only used in the production of OLED panels. Another giant giant, Samsung Display, because of the high production costs of OLED panels produced using RGB, and there is still much room for technological progress, so in order to deal with peer competition, the production of curved LCD TV modules. So we can see that LG only has flat LCD TVs and curved OLED TVs. Samsung's latest TV new product is a curved LCD TV.
In domestic manufacturers, although TCL has its own LCD panel manufacturer Huaxing Optoelectronics, the technology used by Huaxing Optoelectronics is derived from Samsung Display. Therefore, at the recent TCL conference, it released new products for curved-surface quantum dot LCD TVs; The launch of curved Quantum-dot TVs also includes Hisense, which is considered to be an important Samsung Display partner. The first-generation ULED products use Samsung's LCD modules; the remaining Skyworth TV manufacturers, which rank among the top TV sales in China, are LG Display's loyal customers, so it introduced the LCD TV GLED generation and second generation is used LG Display's LCD module, and LG Display is located in Guangzhou, 8.5 generation line Skyworth is one of the shareholders.
This project has attracted the investment of several domestic TV manufacturers
In summary: “People are in the water, involuntarilyâ€, what kind of technology is used by upstream panel manufacturers to produce LCD panels, and downstream TV manufacturers can only use the LCD panels produced by these technologies to produce the final TV products. Sometimes these TVs are straight, there is not much technical difference in it, it is purely "to see the money to eat" only, so consumers in the purchase, do not mistaken for those small ads, must first sell again Try to choose the best TV for yourself.
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