Recently, Xiaomi launched the "Millet Mobile Project Commemorative Spike Activity" on its official Weibo, which triggered questions from the industry. It is reported that Lei Jun mentioned in a microblog two days ago that "the official version was released in October. The commemorative edition of the project is limited to rice flour and thanked rice noodles for its support." Subsequently, Li Wang, executive vice president of Yulong Coolpad, replied in his Weibo post. "The first time I heard of a 'regular' mobile phone manufacturer dared to sell the engineering machine!"
Many consumers know nothing about the concept of engineering machines. So what exactly is the engineering machine? The following explanation from Baidu Encyclopedia: As a high-tech product, mobile phones need to undergo pre-research planning, R&D and design, comprehensive testing, external release, batch production at foundry factories, and full-scale quality control before pushing a model into the market. Logistics operation and media promotion evaluation and many other links. Before a successful mobile phone can be successfully listed and distributed, it may be necessary to make several changes and improvements in various aspects, such as ID, structure, hardware and software, and so on. In the whole process of this whole improvement, some models of finished products and semi-finished products made by manufacturers can be collectively referred to as "engineering machines." Compared to mobile phones that were later officially marketed, engineering machines are "not for sale."
It is understood that the general mobile phone companies will destroy the engineering prototype. However, this millet mobile phone is unusual, the engineering prototype as a souvenir sold to enthusiasts to show its excellent hardware. Industry analysts believe that some mobile phone manufacturers' innovation in marketing should be encouraged, but they also need to maintain the most basic bottom line for users. The practice of “repaying†loyal users with non-sale goods is not advocated.
Many consumers know nothing about the concept of engineering machines. So what exactly is the engineering machine? The following explanation from Baidu Encyclopedia: As a high-tech product, mobile phones need to undergo pre-research planning, R&D and design, comprehensive testing, external release, batch production at foundry factories, and full-scale quality control before pushing a model into the market. Logistics operation and media promotion evaluation and many other links. Before a successful mobile phone can be successfully listed and distributed, it may be necessary to make several changes and improvements in various aspects, such as ID, structure, hardware and software, and so on. In the whole process of this whole improvement, some models of finished products and semi-finished products made by manufacturers can be collectively referred to as "engineering machines." Compared to mobile phones that were later officially marketed, engineering machines are "not for sale."
It is understood that the general mobile phone companies will destroy the engineering prototype. However, this millet mobile phone is unusual, the engineering prototype as a souvenir sold to enthusiasts to show its excellent hardware. Industry analysts believe that some mobile phone manufacturers' innovation in marketing should be encouraged, but they also need to maintain the most basic bottom line for users. The practice of “repaying†loyal users with non-sale goods is not advocated.
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