According to the latest data from the Zero2IPO Research Center, the sales volume of the Chinese e-reader market reached 293,900 units in the second quarter of 2011, a slight increase of 4.04 percentage points compared with 282,500 units in the first quarter of 2011. This season, Bambook is a market leader. In June 2011, Shanda Bambook slashed its prices, the original price of 999 yuan was reduced to 499 yuan, a drop of more than 50%, and more media said it was leading domestic readers to enter the "civilian era." Looking back at the e-reader's price of several thousand dollars in the past two years, the market price is finally breaking its ice, but can price cuts reverse the downturn market? How the Chinese e-reader market needs to be saved?
According to the latest data from the Zero2IPO Research Center, the sales volume of the Chinese e-reader market reached 293,900 units in the second quarter of 2011, a slight increase of 4.04 percentage points compared with 282,500 units in the first quarter of 2011.
In the second quarter of 2011, from the perspective of the sales of e-readers of typical brands, there are three main points of interest: First, Shanmock Bambook made great strides in sales with sales volume of 50,300 units, compared to the first quarter of 2011. There were 40,300 units, an increase of 24.81%, and market sales accounted for more than 17%. Second, the sales volume of Hanwang e-readers was 141,100 units, which was a decrease of 5.81% compared with the sales of 149,800 units in the first quarter of 2011. From the perspective of the overall sales volume, the proportion of Hanwang's product market has shrunk to 48.01%. Third, the price war has further caused the market to reshuffle. Many followers of the original e-reader market are either seeking alternative solutions or reducing output. It's time to move.
Shanmam’s price cuts at this time made the original Han King, who had repeatedly suffered poor performance, become even worse. For a long time, Hanwang has become the spokesperson for China’s e-readers and even digital publishers. At present, the development bottleneck of Hanwang has led some people to believe that China’s market trend has gone. How to interpret the market? How does the general trend go? Zero2IPO Research Center believes that in the second quarter of 2011, the Chinese e-reader market can be interpreted from three aspects.
Price cut is a strong game for small and medium-sized players to reshuffle passively. By virtue of its “noble†background, Bambook has relied on powerful content resources and has caused the industry’s manufacturers to become dangerous when they emerged. When new products are released, they adopt a low-price strategy. It is not surprising that prices are further lowered. At this time, the price of Bambook can be described as a grand game, and it can serve three purposes: First of all, for Hanwang who suffers from unsatisfactory performance, the Hanwang chose to follow up or wait and see are both passive; secondly, “for the†part of the industry competitors to make Make choices to accelerate the market reshuffle; Third, in the face of a weakly growing e-reader market, lowering the price of Bambook at this time is conducive to rapidly increasing market share.
Due to the poor performance of the poor development of the Han Dynasty, it can be said that the Hanwang is experiencing a period of developmental difficulties of “internal and external problemsâ€. In 2010, Hanwang successfully listed on the concept of e-reader. The joy of rising stock prices once enabled the expansion of Hanwang personnel into the "Great Leap Forward Period." In addition to its lack of modern enterprise management system, mainstream products have not been promoted enough. Therefore, in the single star When the product reader is impacted, the company will inevitably experience pain. At the end of July 2011, the Hanwang announced its future development strategy and switched to the e-education market. This can be considered as a good strategic transformation of the Hanwang. However, the analysis of Zero2IPO Research Center believes that whether the Hanwang transformation is successful depends on whether it can choose one or two sub-fields to focus on breakthroughs in the early stage of transformation, and develop it from point to point.
Looking at the overseas markets for an insightful learning Although nook2 has not yet flowed into China in all directions, it has achieved good market feedback in both design and application experience. According to analysis of Zero2IPO Research Center, while e-reader companies in China are strangling, please slow down the progress of blindness and carefully observe the products and development strategies of similar overseas companies. You can imitate learning and pave the way for overseas expansion. .
In short, the Zero2IPO Research Center analyzed that although the price war is unavoidable, the expansion of the juvenile market is not relying solely on profit sharing, and the market rejuvenation also requires strong and powerful end products and rich multi-category content resources.
According to the latest data from the Zero2IPO Research Center, the sales volume of the Chinese e-reader market reached 293,900 units in the second quarter of 2011, a slight increase of 4.04 percentage points compared with 282,500 units in the first quarter of 2011.
In the second quarter of 2011, from the perspective of the sales of e-readers of typical brands, there are three main points of interest: First, Shanmock Bambook made great strides in sales with sales volume of 50,300 units, compared to the first quarter of 2011. There were 40,300 units, an increase of 24.81%, and market sales accounted for more than 17%. Second, the sales volume of Hanwang e-readers was 141,100 units, which was a decrease of 5.81% compared with the sales of 149,800 units in the first quarter of 2011. From the perspective of the overall sales volume, the proportion of Hanwang's product market has shrunk to 48.01%. Third, the price war has further caused the market to reshuffle. Many followers of the original e-reader market are either seeking alternative solutions or reducing output. It's time to move.
Shanmam’s price cuts at this time made the original Han King, who had repeatedly suffered poor performance, become even worse. For a long time, Hanwang has become the spokesperson for China’s e-readers and even digital publishers. At present, the development bottleneck of Hanwang has led some people to believe that China’s market trend has gone. How to interpret the market? How does the general trend go? Zero2IPO Research Center believes that in the second quarter of 2011, the Chinese e-reader market can be interpreted from three aspects.
Price cut is a strong game for small and medium-sized players to reshuffle passively. By virtue of its “noble†background, Bambook has relied on powerful content resources and has caused the industry’s manufacturers to become dangerous when they emerged. When new products are released, they adopt a low-price strategy. It is not surprising that prices are further lowered. At this time, the price of Bambook can be described as a grand game, and it can serve three purposes: First of all, for Hanwang who suffers from unsatisfactory performance, the Hanwang chose to follow up or wait and see are both passive; secondly, “for the†part of the industry competitors to make Make choices to accelerate the market reshuffle; Third, in the face of a weakly growing e-reader market, lowering the price of Bambook at this time is conducive to rapidly increasing market share.
Due to the poor performance of the poor development of the Han Dynasty, it can be said that the Hanwang is experiencing a period of developmental difficulties of “internal and external problemsâ€. In 2010, Hanwang successfully listed on the concept of e-reader. The joy of rising stock prices once enabled the expansion of Hanwang personnel into the "Great Leap Forward Period." In addition to its lack of modern enterprise management system, mainstream products have not been promoted enough. Therefore, in the single star When the product reader is impacted, the company will inevitably experience pain. At the end of July 2011, the Hanwang announced its future development strategy and switched to the e-education market. This can be considered as a good strategic transformation of the Hanwang. However, the analysis of Zero2IPO Research Center believes that whether the Hanwang transformation is successful depends on whether it can choose one or two sub-fields to focus on breakthroughs in the early stage of transformation, and develop it from point to point.
Looking at the overseas markets for an insightful learning Although nook2 has not yet flowed into China in all directions, it has achieved good market feedback in both design and application experience. According to analysis of Zero2IPO Research Center, while e-reader companies in China are strangling, please slow down the progress of blindness and carefully observe the products and development strategies of similar overseas companies. You can imitate learning and pave the way for overseas expansion. .
In short, the Zero2IPO Research Center analyzed that although the price war is unavoidable, the expansion of the juvenile market is not relying solely on profit sharing, and the market rejuvenation also requires strong and powerful end products and rich multi-category content resources.
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