CREE stalls in the Chinese market is gradually quiet

[Source: "High-tech LED" magazine March issue (total 63rd) text|Reporter Luo Shenghua] Nakamura Shuji has made this American company, which was previously unknown, counterattack, and hits Japan and Asia as a global packaging giant. However, in the current situation that China's local chip companies such as Sanan and Huacan are catching up, it is difficult for CREE, which once ran at high speed, to get rid of the dilemma of slowing growth.

On January 20th, US Eastern Time, CREE announced that as of December 28, 2014, the company's second quarter fiscal 2015 revenue was $413.2 million, down 0.46% from the previous year's $415.1 million, and net income showed negative growth. .

After the data was released, CREE Chairman and CEO Chuck Swoboda said: Thanks to the increase in the gross profit of the Lighting business, the company's second-quarter operating profit margin was higher than expected, and the company's finances achieved solid growth in the second quarter.

“The LED lighting market is still in its early stages, our new product line remains strong, sales momentum is being built, and our brand in the market is improving.” ChuckSwoboda stressed.

Compared with domestic lighting companies, CREE has no price advantage at all.

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