10 Root Causes of Lighting Shop Customer Loss

Many customers who have just opened their stores are quite a few visitors, but after a while, there are very few customers. This puzzles many employers. What caused the loss of customers?

Reasons for the loss of 10 customers need to be vigilant!

Casually dressed and dressed

The purchaser's clothes are sometimes a factor that affects the customer's purchase mood because the decoration and sales of the store and the wearing of the shopping guide are the customer's first impressions, especially the wearing and dressing of the staff.

Poorly dressed, tasteless sales and shopping guides appear to make customers feel less professional and do not have good services and expertise.

Fritters and flicker performance

Many customers are very annoyed with so-called fritters and bragging salesmen or shopping guides. They often speak the same way as endorsements and are professional broadcasters.

The customer will have a feeling, but just do not say it, face the customer as long as there is a question and answer, you can pay attention to the matter, do not be too far fritters and flicker performance.

Poor love rich

Some Purchasing Guides saw customers entering the door, they first weighed the customer, and then decide whether to conduct shopping guides and sales. Remember the principle of "indoor door is guest" and seriously accept reception. Many customers who are eager to make a purchase or who have a purchasing power are unassuming.

Indiscriminate use of "director discounts"

When many stores sell, they like to use the "director discount method" to attract customers. But now many customers know this trick, so the effect is relatively poor. It is best to honestly answer customer's questions and answers, product test and feel demonstration.

One question three I do not know

The Purchasing Guide's product professionalism and sales skills are not enough, and even if they do not know each other, it is easy to give customers a sense of distrust.

Not too much is too cold

Some clerk think that the products in his store are more expensive, ignore the customers who seem to have no purchasing power, and even look at the customers with “what do you buy?”, causing a very bad influence.

There is, of course, the opposite of the folks who took their customers away for many years and scared the customers to "run better."

No one greets

Some stores told the guides not to be too enthusiastic to say hello to the customers when they were training, so that the customers could go shopping slowly and do not bother customers...

In fact, it is not correct. Warm greetings and guidelines for proper shopping guides are the professional skills and basic courtesy required by professional shopping guides. They are also a form of respect for customers. The feeling that customers feel at home is what our customers demand. Want to achieve.

Poor processing skills and skills

If customers complain about poor handling or are not timely, they are driving customers away. The customer complains that the skills are as important as the sales skills. Grab a complaining customer and win ten referrals. If you lose a complaining customer, you will add ten helpers who will help you with negative information.

Packing ticket sales too far

Bonding and frivolous promises are irresponsible, professional and responsible arguments and attitudes, customers can see, hear, feel, don't be fools or bluff customers, do not think customers do not understand Some customers now have money and time, but people shop around.

Therefore, the professional product knowledge and services are still done well. Fudge and excessive boasting and package votes are not popular now. Formal and honest service attitudes and arguments are the performance that customers like.

Do not understand consumer psychology

Understanding customer needs Satisfy customers' needs is what customers want, not “selling melons, selling and bragging,” selling sales and shopping tips. Understand customer needs, and then find out their own product advantages, to meet the needs of customers with high-quality shopping guide, is the 100% accurate sales method.