Broadcom: Chip Integration is a Trend

At present, many products are integrated into smart phones, such as WiFi and Bluetooth. It can be said that chip integration is a trend now. Chip integration once occupied an important position in the wireless field or WiFi area. Now we have discovered that some trend manufacturers have embedded everything from acquisition methods to wireless technologies in one chip. Under such a general trend, how companies embody their own competitive advantages has become the key to development.

For Broadcom, we are a strong leader in any area. We have the ability to integrate multiple technologies. When the market already has the ability to adopt such a technology, we will integrate the technology into a unified Products inside.

In terms of competitors, its advantages are also very obvious. For example, Qualcomm’s original advantage is in mobile chips. How does Broadcom show its advantages and competitiveness?

Craig Ochikubo, Broadcom’s Vice President, said: “We have the ability to integrate quickly because we are leaders in any area.” Integrating technology into a unified product requires this capability. Each area is best , so "in such a very unique position, with such ability to integrate the best products is our advantage."

In addition to the integration of the chips, Broadcom seems to be very interested in NFC. What kind of planning does Broadcom have for the Chinese market, which has been “chaos hot” for mobile payments?

Craig Ochikubo stated that Broadcom has acquired an NFC chip company and merged the company's technological advantages with our own technological advantages. At present, Broadcom NFC technology and mobile phone technology combine to achieve some secure connections. With this technology contact Afterwards, it can be applied to applications in different fields, including health, of course. We want to extend NFC technology to relative safety and security, and then extend it to various fields.

In China, we will do some promotion, but not only in the payment area, but also some measures to simplify the connection technology.