Amp Optoelectronics: strategy adjustment, technology leads the future

The first "High-tech LED Lighting Exhibition", which is known as "leading the new trend of global LED lighting product design and application", was grandly opened at the Shanghai International Convention Center in China from August 30th to 31st, 2011. During the exhibition, Gaogong LED reporter conducted an exclusive interview with Ms. Xiao Wenyu, the general manager of Amp Optoelectronics .

Shenzhen Anpu Opto-Electronics Co., Ltd. was established in early 2009. In just two years, the company has developed more than 70 sets of ASM welding equipment, nearly 400 employees, LAMP monthly capacity of 150 KK; SMD monthly capacity of more than 300 KK . "Into the field of LED packaging, we pay attention to the research of market segments and play a strong advantage in the field of display." Ms. Xiao Wenyu, general manager of Amp Optoelectronics, told the high-tech LED reporter that the company has been showing since its inception. The performance of the screen industry has maintained a growth rate of more than 50% per year.

At present, Amp Optoelectronics will adhere to component products in the display field, but it will invest a lot of money in LED lighting products. Xiao Wenyu revealed that the company will develop into the lighting application field, and it will do some subdivided markets in the application field.

The packaging industry is changing with each passing day. For those who have been in business for more than a decade, it is necessary to adjust their mentality and meet the challenges. "For today's LED industry, either technology leadership or cost leadership, Amp Light has been the cost-led development, we should be the leading company in cost management in the industry." Xiao Wenyu said, but the face is increasingly fierce The low-cost competition of products has obvious advantages in pursuing costs. Therefore, Anpuguang will adjust the industrial route in time to become a technology-leading enterprise. The company's R&D department has also introduced some backbones of Taiwan-funded enterprises. The company will choose to cooperate with senior application manufacturers in the industry. Xiao Wenyu firmly believes that quality and technology will lead the development of LED industry enterprises in the future.

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