Tencent Digital (Databoy) Samsung Electronics recently launched a series of acquisitions, launching a series of new products, from which we can see: Samsung's business focus has shifted from hardware to software. In the past 7 to 8 years, Samsung has been emphasizing the software business, but many of Samsung’s efforts have failed. Now, more and more people think that this time, Samsung’s transition to software-based ICT business may be successful. .
Samsung has been a leader in the global smart phone market for a long time. It has produced excellent hardware and produced components that are extremely competitive. The rise of smart phones in China has warned Samsung Electronics that hardware alone cannot be a market leader.
On November 16, Samsung Electronics announced the acquisition of NewNet Canada, which owns the next generation of mobile communications technology RCS (rich communications services). If Samsung smartphones can introduce RCS technology, global mobile phone users can send large-capacity pictures and videos via RCS, and can also provide group chat services.
Last month, Samsung acquired VIV Labs, which allowed us to further understand Samsung's software strategy. VIV Labs has open platform technology. Its open AI platform allows Samsung and other companies (third-party partners) to develop and provide AI services for Samsung smartphones. Apple's App Store and Google Play have become open application platforms. Like them, with the VIV Labs technology, Samsung can also develop toward the AI ​​platform.
Harman is one of the world's top automotive electronics component manufacturers. Samsung spent $8 billion to acquire Harman. This acquisition tells us that the future will be the era of driverless cars and connected cars. The infotainment system will play an important role. The character becomes the brain of the car.
Samsung had one of the biggest pain points when it ruled the smartphone market, and it failed to enter the mobile operating system market. In 2009, Samsung Electronics introduced Bada, the next-generation mobile operating system, and released the Software Developer's Kit (SDK). Regrettably, the market is controlled by iOS and Android. Samsung's new smartphone has failed. Samsung did not give up. In 2012, it began to cooperate with Intel to develop Tizen. There are many rumors that Samsung will give up Tizen as a new smartphone operating system, Tizen failed to destroy Apple and Google.
Recently, Samsung announced that it will provide Tizen game developers with up to US$1 million per month. In other words, each of the top 100 games with the most monthly downloads will receive a $10,000 reward.
In 2014, Tizen was first installed on the Samsung Smart Watch Gear 2. Since the launch of Gear S, S2, S3 and other Tizen devices, the evaluation has been getting better and better. Last year, Tizen was also installed on the Samsung Z-series ultra-low-cost smart phones, which are mainly targeted at emerging markets such as India. Z1 was launched in January this year and sold over 1 million units within 5 months. Z2 and Z3 also have Tizen systems installed.
An ICT expert said: “Although Tizen did not lead the world like iOS and Android, its value was recognized in the smartwatch market. In the future, our world will be surrounded by smart devices, and home appliances and cars will install operating systems. Samsung can take the opportunity to install Tizen into smart devices."
Source: businesskorea
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