3G iPad 2 China's first cold consumers return to rational

3G version of the iPad 2 domestic licensed officially listed on the 21st, different from the hot scenes of Apple's new products listed on the market, there are reports that before Beijing Sanlitun Apple Store has only more than 20 customers, a number of home appliances stores iPad 2 first day sales For single digits, iPad 2 has become a hot topic.

From the point of view of the domestic market for the 3G version of the iPad 2 flat, the consumer behavior driven by the early adopters' mentality began to decrease. After many domestic and foreign manufacturers involved in the tablet computer market, the consumer's popularity with the apple tablet product showed no accidental rationality. return.

The price is still the main factor affecting the purchase decision of the tablet computer. A research report released by Citigroup analysts on Wednesday showed that 39% of the respondents stated that the tablet price is “too expensive”. It is understood that the listed 3G version of the iPad 2, 16GB version 4688 yuan, 32GB version is 5488 yuan, 64GB version is 6288 yuan. Compared to the WiFi version of the iPad 2, the price of each version of the 3G version iPad 2 corresponds to 1,000 yuan.

In terms of function, the 3G version of the iPad 2 has been updated on the processor and iOS system, and a new camera and thinner design have been added. Although it has a few domestic sales of tablet computers supporting 3G Internet access, these update collocations Its relatively high price is not even for consumers.

Market sales staff said that iPad 2 did not appear to be a hot buying scene, mainly because the iPad 2 was launched in Zhongguancun in the morning market, so that the market share had already saturated ahead of schedule. Second, iPad 2 is relatively late in the domestic market, and some people have already purchased some of them in advance through a variety of channels in foreign countries, and some customers feel that iPad 2 is not new, and then waiting for the iPad 3 to market.

At present, the flat wind led by the iPad generation has already caused many manufacturers in different fields to begin to compete in the tablet PC market. With the development of 2010 and the launch of many new brand new products, consumers have more choices. Also more rational, without revolutionary and innovative products, it is indeed very difficult to appear crazy buying scenes.

However, iPad 2 sales in the world are still considerable. According to IDC's latest data, Apple iPad 2 shipped 9.3 million units in the second quarter, which accounted for 68.3% of the global market share, which was higher than the 65.7% in the first quarter. And the growth in tablet PC shipments in the second quarter was almost entirely driven by the continued strong demand from the Apple iPad 2.