Market upgrade LED display competition enters the brand era

As far as the entire large-screen display field is concerned, the revolutionary significance of the small-pitch LED display technology is self-evident—after the plasma splicing potential is small, the big-screen display market is once again in the world. Specific to the LED display industry, the innovative significance of the rise of small-pitch LED display technology is not small, not only makes the long-lasting LED display industry renewed, but also become a hot spot for large-screen display companies, and even deeper into price wars. The LED display industry in Mitan has a new value competition point - technology PK, solution PK, customer experience PK and so on. It can be said that the competition for the LED display industry has been inevitable.


With the rise of small-pitch LEDs, the LED display industry has shown great market growth potential. Whether it is for the expansion of the company's own market or based on the needs of the forward-looking layout of the entire large-screen display industry, it has entered the LED display industry. It has become an inevitable trend, not only the active mergers and acquisitions of traditional LED display companies, for example, Qinshang Optoelectronics acquired Caiyida, Zhouming Technology acquired Lanpu Technology, Lianjian Optoelectronics Holdings, etc., and more DLP splicing companies, such as Wistron, color media, etc.), LCD splicing companies (such as Samsung, Philips), actively rushing to the beach. The surge in the number of employees has led to a clear division of the enterprise in the LED display industry.

From the perspective of long-term development, the enterprise group is expected to form a technology-developing enterprise based on the research and development of key control system technologies, a product-manufacturing enterprise focusing on large-scale and standardized production, and a technical service-oriented enterprise focusing on market application and promotion. Professional application-oriented enterprises that meet the needs of professional markets and so on. Different market positioning means different market entry points and market operation modes. Under this circumstance, if companies want to stand out and compete with single factors such as product price, solution offering and service quality, it is difficult to produce expectations. The value of comprehensive strength is the key to success. It is reflected in the specific marketing level, and the brand value is undoubtedly the most powerful evidence.

In view of the fact that the small-pitch LED display regards “going into the room” as an important development goal, the LED display is no longer an independent system for outdoor applications, and it is quickly integrated into the commercial large-screen circle, and many DLP splicing and LCD splicing companies Grab the beach and pull it into the battlefield with LCD splicing and DLP splicing directly to PK. In actual operation, if enterprises want to take the lead in the LED display industry, they must not only compete with similar enterprises, but also compete with LCD splicing and DLP splicing brands that have already been operating very mature. This is invisible to LED display brands. The establishment of value raises higher requirements.

It is foreseeable that in the future expansion of the LED display market, the company's self-upgrading, in addition to the traditional technological innovation, service improvement, but also shoulder the responsibility of self-brand image marketing and industry technology promotion, market access threshold Further improvement, the strong and strong, will become an important characteristic of the development of the industry.

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