It's hard to say that the current similarity of mobile phones is high. It is difficult for users to find significant differences from different products. According to the latest data released by IDC, the shipment volume of the smartphone market in the first quarter of this year was around 100 million units, down 2.5% year-on-year. The phenomenon of homogenization has made the mobile phone industry inevitably enter a stable period.
Behind the rational choice of users is the fierce struggle of mobile phone manufacturers. Indeed, how to reinvigorate the user's buying enthusiasm has become a new issue. So from 2015, some mobile phones with new selling points gradually emerged from the popular brand. In this regard, I have counted the five most controversial new technologies from the products that have been released this year and have high exposure. Perhaps it will be the deciding factor in your choice.
First, Force Touch
On the Apple Watch released not long ago, Apple introduced the Force Touch touch-sensitive touch technology, which allows the device to recognize the degree of compression, so as to achieve as much interaction as possible on such a small screen as the Apple Watch. Previously released on the new 12-inch MacBook, Apple also used Force Touch technology, the touchpad can feel the pressure of two different levels of pressure, such as pressing the touchpad to activate the first layer of recognition, then press the activation Two-layer identification, which can simplify the more complicated steps. Considering the relative maturity of Force Touch, it is still credible to introduce into the next generation of iPhone 6s. Currently, foreign media analysts generally predict that the next generation iPhone 6s will join this function.
At the same time, Korean media Korea IT News cited news from the supply chain that LG Display, Samsung Display, Japan Display and other panel suppliers have received the request of Apple to provide silver nanowire materials, which can be used in manufacturing. In a thinner touch panel. Compared with the traditional touch technology, the touch panel with silver nanowire material will be softer and can better sense the pressing force of the finger. It is also possible to speculate that the Force Touch will be added to the iPhone 6s.
However, there is no clear news about how Force Touch is reflected on the iPhone. Compared to the Apple Watch, Force Touch can give more functions like the touchpad on the iPhone, but the learning cost and maintenance cost are also problems.
Second, eye recognition
At this year's MWC, Fujitsu from Japan brought iris recognition technology to smartphones, claiming that mobile phones can be unlocked by blinking. Iris recognition has a higher level of verification than fingerprints and can be used in areas such as unlocking, payment, and password entry.
Soon, we have seen the launch of related technologies in the market, including ZTE Grand S3, vivo X5Pro, TCL, and 3S. This eyeball recognition technique is achieved by detecting the distribution of veins within the eyeball. Compared to the general input method, the eye recognition experience is more fun, and it is safer than the general password or pattern unlocking. It is conceivable that eye recognition as a selling point of the system will be adopted by more smartphones in the future. However, at present, there is still much room for improvement in technology, such as application range, recognition speed, etc. On the other hand, considering that fingerprint recognition technology has just been popularized, its security can meet the needs of general users, eye recognition. Further market observations are needed for the actual adoption of many people.
Third, no border design
In the past year, Sharp introduced two display-free phones, but since this phone only landed in the Japanese market, it has not exerted much influence on a global scale. However, starting this year, we have seen that nubia is the first to introduce a borderless mobile phone. From the visual effect, it is indeed a borderless display, and it is different from the so-called ID without border.
It has been repeatedly emphasized before that the display without borders is only a display without a border. In fact, the nubia Z9 uses the principle of 2.5D glass refraction to avoid the black edge that the LCD screen cannot remove. Now the true borderless product should belong to Samsung's latest S6 edge, which uses a double-sided curved screen, which is a big improvement over the previous Note Edge single-sided curved screen. This screen is not only beautiful, but also serves as an information collector for various applications to be displayed here. At present, domestic mobile phone manufacturers will not launch products like S6 edge in a short time.
It is not difficult to speculate that in the second half of 2015, there will be more and more display of borderless products on the market. In today's serious shape homogenization, this design can really attract people's attention, but it comes along. The thick body and the fragile screen are also inevitable troubles.
Fourth, USB Typc-C
At the spring Apple conference held at the beginning of the year, Apple brought a new 12-inch MacBook with a built-in USB type-c. In fact, at the beginning of the 14th, the concept of USB type-c was proposed, and mass production began in August 2014. This new interface has a slimmer design and faster transfer speed, while type-c supports USB interface for double-sided access, which solves the problem of inconvenient access in the current micro USB.
The appearance of USB type-c is to redefine the connectivity standard, so that the power interface, USB interface, DP interface, HDMI interface, and VGA interface are uniformly carried by USB Type-C. In April of this year, LeTV released three mobile music 1, music 1 Pro and Le Max. At that time, the focus of attention was on the ecosystem and the ID borderless design. In fact, it was not concerned that LeTV was the first smartphone to adopt USB Type-C interface technology. From the data we actually tested, the biggest benefit of USB Type-C is the upgrade of transmission speed in addition to good plug-in. We tested and transmitted a file. The speed of the phone with USB Type-C interface is about 4MB/s faster than the Lightning interface of iPhone 6.
In fact, before the LeTV mobile phone, the Nokia N1 tablet released first also supports Type-C. It can be predicted that more smartphones and tablets equipped with USB Type-C interface will be launched in the second half of 2015, but you must be mentally prepared to carry the USB Type-C data cable.
Five, dual camera
The dual camera is not really a new technology. The One M8 that HTC launched before was equipped with a dual camera. After that, Coolpad and Huawei Glory quickly launched the corresponding dual camera phone. In general, there are two types of dual cameras.
One of the HTC One M8 main cameras is used for imaging, while the sub-camera is used to actually detect the depth of field range, and finally achieves the functions of depth of field, background blur, etc., while also supporting the first camera similar to Nokia professional cameras. Focus function. The second advantage is that it can perform better in low-light environments. The sub-camera can analyze which pixels are more effective in reducing the scene, helping the phone to suppress noise, so that the picture has better quality reproduction. After that, Cool Camera and Huawei's glory dual camera turned the depth of field camera into two cameras with the same pixels, so that the photos taken can be stitched into higher-pixel proofs, and the HTC One M8 is also continued in the final gameplay. Adjustable blur effect.
At this year's CES, ASUS launched a ZenFone Zoom mobile phone with a dual camera on the back. The design is similar to the Lumia 1020. It is equipped with a 1300W pixel camera and a 3x optical zoom lens. It is also a dual camera.
According to the 9to5Mac exposure, Apple's next-generation iPhone 6s will use a dual camera design, but there is no convincing news. The dual camera will bring some improvement in the amount of light and playability, but the actual comparison is not obvious with the current mainstream single camera in the improvement of the image quality, so the user does not have to upgrade in the short term. On the other hand, the fact that the HTC One M9 gave up the dual camera also shows that this technology is not currently a rigid requirement.
Summary: Mobile phone innovation is transforming
Today's smartphone industry is mature enough and standardized, and it is difficult to see the emergence of spurt innovations, and the above mentioned should be considered a few of the most popular recent highlights. Vendors launching new technologies should not be based on attracting users. Just like fingerprint recognition, it is only a successful innovation that truly allows users to experience operational convenience. But from another point of view, these new technologies also have a lot of room for improvement. In the future, there will be some improvement in the experience through continuous feedback from users.
In addition, from the mature market, we can also feel that the technological innovation competition of mobile phone products is also changing towards the direction of industrial chain integration, and the integration capability of the upstream and downstream enterprises connecting the industrial chain is also the domestic mobile phone manufacturers. Generally lacking.
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