The light environment of the clothing store depends on the lighting, style, color and material of the design. The lighting design of the scientific clothing store is an important means to beautify the internal environment of the clothing and clothing store and attract customers. It is conducive to highlighting the products, enhancing the shopping atmosphere and guiding consumers to purchase.
Lighting design and light environment are complementary. According to the different functions of the clothing wall, POP, image wall, display stand and Nakajima in the clothing store, they are divided into different lighting levels. Through the lighting, the guiding effect of the customer, the use of lighting to create the interesting and dramatic effects of the display; creating a positive shopping environment in the whole.
The core purpose of this lighting
1. Create attractiveness: Maximize the attraction of outdoor people into the store.
2. Functional Satisfaction: Reasonable disposal of details, performance of goods in the most attractive way, and promotion of sales.
3. Create a good shopping environment: optimize the shopping environment by setting the contrast of different illumination areas and the realization of anti-glare function of the lamps.
Overall illumination color temperature selection
The goal of this design is a sports brand, which should highlight its dynamic and casual brand style, using high illumination and high color temperature to create a relaxed and comfortable atmosphere, using a light source with a color temperature of 4000K.
Overall lighting level
According to the different functions of the clothing wall, POP, image wall, display stand and Nakajima in the clothing store, it is divided into three lighting levels.
Overall lighting
1. The new image adopts a partial ceiling with a white finish. In order to ensure the aesthetics of the ceiling and the control of the cost, the midfield part uses the combination of the LED track spotlight and the LED downlight .
2. Make the brand focus on the façade performance of the product: choose 25° and 30° cross-arrangement to make it have a rhythmic light, which is in line with the dynamic brand of sports brand.
Overall lighting selection
The angles of the LED track lights are 20° and 40°, the power is 12W and 24W, and the LED downlight is 13W.
Lighting design for each area
1. Window lighting design
The improved lighting expresses the openness and friendliness of the store, which is very effective in showing the services provided by the store, so that it can compete for more customers and bring better benefits. For the window, in order to obtain good results, it is necessary to control the direction of illumination of the beam, and different illumination directions can obtain different illumination effects.
In the specific lighting scheme design, we first install LED spotlights to provide local illumination. Considering that the main color of the window is light color, and to achieve a simple effect, this design selects the most compact LED track spotlight as the main lighting fixture, which can make the main part of the window model space close up, gather the light to the upper body. . The light color selects warm yellow light, so that the model light distribution in the window is even and layered.
2. Model lighting design
The model is the latest and most popular clothing display and recommendation in the clothing store space. The lighting design of the model is properly considered and coordinated to create a lighting environment with a soothing and quiet atmosphere, guiding consumers to further shop. The method of accent lighting should be adopted. The model illumination is generally 500-1000lx. In front of the model, soft light should be used to fully consider the physiological and psychological needs of people. Spotlights are placed at the top to illuminate the model for a good visual and psychological experience, while clearly illuminating the clothes on the model.
The model should be the most illuminating part of the store, allowing customers to enter the store, and the line of sight is completely attracted. Similar to the shop window, the model lighting also needs to express the details and three-dimensionality of the clothing.
In the specific lighting scheme design, we first installed LED spotlights in the center of the model to provide local illumination. Selecting a fluorescent lamp with a relatively narrow luminous flux as a light source enables all corners of the space to be illuminated. Light color selects warm yellow light, color temperature around 4000K.
3. Nakajima Lighting Design
Nakajima is the main place for people to carry out shopping activities, and it is required to have an elegant, quiet and calm environment. It is not advisable to have too many light sources, to coordinate the relationship between general lighting and accent lighting, to ensure illumination and brightness distribution in the field of view, so as to avoid glare to customers and accelerate human visual fatigue. In the design of the light, the light source chooses the color of the warm light, which can play the role of clear vision, and is convenient for the consumer to select the appropriate clothing.
In the design of the specific lighting scheme, firstly, the LED rails are mainly installed in the space, and the downlights are supplemented to supplement the light to provide basic illumination. And to achieve a simple effect, so this design selects the most compact LED rail spotlights as the main lighting fixtures, and selects the LED spotlights with relatively scattered luminous flux as the light source, which can make all corners of the space be illuminated. Light color selects warm yellow light, color temperature around 4000K.
4. Clothing display area lighting
The clothing display area can be designed with a variety of art designs to showcase the perfect side of the store's clothing. Brighter light is easier to display the visibility of the displayed item. LED spotlights provide extra light in the display area. In addition, the uniformity must be good, to ensure that the uniform light on each piece of clothing, all of a sudden can attract the eyes of customers passing by.
In the specific lighting scheme design, the local LED street spotlights are first provided in the space to provide local illumination, and the light source selects the LED downlight to provide basic illumination. Considering that the main color of the Nakajima window is light color, and to achieve a simple effect, this design selects LED spotlights and LED downlights as the main lighting fixtures, which can make all corners of the space be illuminated. Light color selects warm yellow light, color temperature around 4000K.
5. Cashier lighting design
Since general lighting cannot meet the cashier's lighting, the illumination should be supplemented in the form of partial accent lighting. Some stores may think that the checkout counter is irrelevant, which is basically a view of the store that does not pay attention to the brand.
Nowadays, in addition to its own strength, the brand effect and positioning are already necessary factors for survival. At the same time, a reasonable checkout counter design can speed up the processing of goods, reduce the waiting time of customers, and greatly reduce the messy stacking of your goods on the shelves in front of the checkout counter. These are all thrown by customers who are waiting impatiently.
In the era of low carbon, environmental protection and energy conservation, energy conservation is an important consideration for clothing store lighting, so energy-saving measures should be adopted. It is necessary to analyze the various areas in the clothing store reasonably. Not only is the application of LED in the light environment of the clothing store not only easy to control, but also the rational design of the clothing store lighting, which is an effective measure to save power consumption.
Lighting design and light environment are complementary. According to the different functions of the clothing wall, POP, image wall, display stand and Nakajima in the clothing store, they are divided into different lighting levels. Through the lighting, the guiding effect of the customer, the use of lighting to create the interesting and dramatic effects of the display; creating a positive shopping environment in the whole.
The core purpose of this lighting
1. Create attractiveness: Maximize the attraction of outdoor people into the store.
2. Functional Satisfaction: Reasonable disposal of details, performance of goods in the most attractive way, and promotion of sales.
3. Create a good shopping environment: optimize the shopping environment by setting the contrast of different illumination areas and the realization of anti-glare function of the lamps.
Overall illumination color temperature selection
The goal of this design is a sports brand, which should highlight its dynamic and casual brand style, using high illumination and high color temperature to create a relaxed and comfortable atmosphere, using a light source with a color temperature of 4000K.
Overall lighting level
According to the different functions of the clothing wall, POP, image wall, display stand and Nakajima in the clothing store, it is divided into three lighting levels.
Overall lighting
1. The new image adopts a partial ceiling with a white finish. In order to ensure the aesthetics of the ceiling and the control of the cost, the midfield part uses the combination of the LED track spotlight and the LED downlight .
2. Make the brand focus on the façade performance of the product: choose 25° and 30° cross-arrangement to make it have a rhythmic light, which is in line with the dynamic brand of sports brand.
Overall lighting selection
The angles of the LED track lights are 20° and 40°, the power is 12W and 24W, and the LED downlight is 13W.
Lighting design for each area
1. Window lighting design
The improved lighting expresses the openness and friendliness of the store, which is very effective in showing the services provided by the store, so that it can compete for more customers and bring better benefits. For the window, in order to obtain good results, it is necessary to control the direction of illumination of the beam, and different illumination directions can obtain different illumination effects.
In the specific lighting scheme design, we first install LED spotlights to provide local illumination. Considering that the main color of the window is light color, and to achieve a simple effect, this design selects the most compact LED track spotlight as the main lighting fixture, which can make the main part of the window model space close up, gather the light to the upper body. . The light color selects warm yellow light, so that the model light distribution in the window is even and layered.
2. Model lighting design
The model is the latest and most popular clothing display and recommendation in the clothing store space. The lighting design of the model is properly considered and coordinated to create a lighting environment with a soothing and quiet atmosphere, guiding consumers to further shop. The method of accent lighting should be adopted. The model illumination is generally 500-1000lx. In front of the model, soft light should be used to fully consider the physiological and psychological needs of people. Spotlights are placed at the top to illuminate the model for a good visual and psychological experience, while clearly illuminating the clothes on the model.
The model should be the most illuminating part of the store, allowing customers to enter the store, and the line of sight is completely attracted. Similar to the shop window, the model lighting also needs to express the details and three-dimensionality of the clothing.
In the specific lighting scheme design, we first installed LED spotlights in the center of the model to provide local illumination. Selecting a fluorescent lamp with a relatively narrow luminous flux as a light source enables all corners of the space to be illuminated. Light color selects warm yellow light, color temperature around 4000K.
3. Nakajima Lighting Design
Nakajima is the main place for people to carry out shopping activities, and it is required to have an elegant, quiet and calm environment. It is not advisable to have too many light sources, to coordinate the relationship between general lighting and accent lighting, to ensure illumination and brightness distribution in the field of view, so as to avoid glare to customers and accelerate human visual fatigue. In the design of the light, the light source chooses the color of the warm light, which can play the role of clear vision, and is convenient for the consumer to select the appropriate clothing.
In the design of the specific lighting scheme, firstly, the LED rails are mainly installed in the space, and the downlights are supplemented to supplement the light to provide basic illumination. And to achieve a simple effect, so this design selects the most compact LED rail spotlights as the main lighting fixtures, and selects the LED spotlights with relatively scattered luminous flux as the light source, which can make all corners of the space be illuminated. Light color selects warm yellow light, color temperature around 4000K.
4. Clothing display area lighting
The clothing display area can be designed with a variety of art designs to showcase the perfect side of the store's clothing. Brighter light is easier to display the visibility of the displayed item. LED spotlights provide extra light in the display area. In addition, the uniformity must be good, to ensure that the uniform light on each piece of clothing, all of a sudden can attract the eyes of customers passing by.
In the specific lighting scheme design, the local LED street spotlights are first provided in the space to provide local illumination, and the light source selects the LED downlight to provide basic illumination. Considering that the main color of the Nakajima window is light color, and to achieve a simple effect, this design selects LED spotlights and LED downlights as the main lighting fixtures, which can make all corners of the space be illuminated. Light color selects warm yellow light, color temperature around 4000K.
5. Cashier lighting design
Since general lighting cannot meet the cashier's lighting, the illumination should be supplemented in the form of partial accent lighting. Some stores may think that the checkout counter is irrelevant, which is basically a view of the store that does not pay attention to the brand.
Nowadays, in addition to its own strength, the brand effect and positioning are already necessary factors for survival. At the same time, a reasonable checkout counter design can speed up the processing of goods, reduce the waiting time of customers, and greatly reduce the messy stacking of your goods on the shelves in front of the checkout counter. These are all thrown by customers who are waiting impatiently.
In the era of low carbon, environmental protection and energy conservation, energy conservation is an important consideration for clothing store lighting, so energy-saving measures should be adopted. It is necessary to analyze the various areas in the clothing store reasonably. Not only is the application of LED in the light environment of the clothing store not only easy to control, but also the rational design of the clothing store lighting, which is an effective measure to save power consumption.
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