The tide of the times, the big screen becomes unstoppable
Data and forecasts from the first quarter of IHS show that the big screen has increasingly become the mainstream of global consumption. Since 2014, TVs with a size of 55° and above have been increasing each year. The share of the 55-59 segment in 2014 is less than 10%. By 2021, the IHS forecast will increase to 20.1%. The 75-79 size segment is replicating this trend, and the 80-inch and above segments clearly begin to exert force.
According to data from Yikang, in the first half of 2016, the 55-inch and 65-inch 4K TVs were the best-selling products at that time. According to the statistics of Ovid Cloud Network, this year’s May 1st, two-pole The differentiation trend was obvious. TVs with sizes below 50 inches all showed different degrees of decline. TVs with 50 inches or more had risen to varying degrees. 55-inch TVs accounted for 32.7% of sales and grew 6% year-on-year, becoming the most popular TV size.
Survey data from the Consumer Electronics Office of the China Electronic Chamber of Commerce shows that 76% of the interviewees will choose TVs with a size of 55 inches and above. At the same time, the report pointed out that in the first five months of this year, the share of large-size TVs with a size of 55 inches or more was maintained at about 33%, compared with the increase of 52% in January last year. Replacing large sizes has also become the most important driving force for the upstream panel and machine manufacturing industries.
It is not difficult to see through all aspects of data that the demand for large-screen color TVs is constantly escalating. Large-size TVs are also becoming the first choice for consumers. From the perspective of consumers, the update of color TVs is faster, and many users tend to purchase TVs of sufficient size. This makes them comfortable to watch, enjoyable, and free from excessive size. Eliminated. In this context, the 55-inch color TV became the leader in the current size, and the 65-inch and above color TV was also considered by the industry as the most promising next growth point.
The harbinger of the future, 8K is waving to us
The strong rise of large-screen televisions not only brought about a growth in size, but also enhanced image quality. The screen consists of many pixels. If the screen size becomes larger, it means that more pixels are added. If the image quality does not increase accordingly, the displayed image will become blurred and rough, which is unacceptable. Therefore, with the successive evolution of color TV towards the big screen, the picture quality of color TV products has experienced a leap again and again – from 2K to 4K, people see more and more clear picture quality. In today's large-screen color TV products, 4K ultra high-definition picture quality is often a "standard."
However, 4K picture quality is not the end. When the color TV develops to more than 65 inches, people's sensory experience will also change. Under the screen of the ultra-large screen color TV, the performance of the 4K image quality begins to be slightly insufficient. Whether it is the industry or the consumer, they all want to be able to exceed the 4K and have stronger picture quality to match the large-screen color TV, so as to obtain stronger picture performance and viewing experience. At this point, the answers have been made ready for use, and it is the 8K picture quality that is well-regarded by many parties.
Why 8K can do it? From 2.07 million pixels in 2K to 8.29 million pixels in 4K, it is not difficult to see that this is a multiple growth process. When it was 8K, it had become 33.18 million pixels. Such a rich pixel can represent more realistic colors in the same size picture, restore more abundant details, and bring a very immersive and pleasant feeling to the audience.
Imagine that in the 8K picture, whether it is the vast sky, the secluded sea of ​​trees, or the deep sea, you can have a panoramic view. Every detail will not be missed. Every little action, every micro-expression, and even people Every pore on the face is clearly visible. This is simply a visual subversion. For the audience, every viewing of the 8K picture is a hearty visual feast. It is an exciting adventure. It is an intimate contact with idol stars.
In addition to the evolution of television screens, 8K will also play an active role in more areas. The 8K screen can help medical staff to find out the signs of diseases in the display screen and perform accurate diagnosis; it can help the appraisers identify the famous paintings through the remote transmission screen, the flaws in the antiques, and the authenticity; it can help the security industry to pass the monitor. Lock down suspects and terrorists; can help users understand every detail of merchandise in detail through remote store; can help thousands of relatives away from using high-definition telecommunications to exchange thoughts and feelings of thoughts... 8K can do too many things too much, it brings It is not only a visual change that will come, but people’s lifestyles will change drastically.
The visual revolution is on the horizon and Sharp will dare to make a comeback
As a future technology with unlimited potential, many manufacturers have begun to lay out for them in order to take the initiative in the future competition. When many companies started, they found that Sharp had already run ahead. As early as 2015 in the United States CES show, Sharp demonstrated the world's first TV that meets the standard of 8K test broadcasting, thereby triggering the 8K wave, many manufacturers have followed suit, also let 8K products emerge in the television industry. In recent days, Sharp has also started Sharp's deception of AQUOS 8K consumer TVs in four places around the world, once again taking the lead in the industry.
It is not the first time that Sharp leads the industry. Looking back at history, in the 1988 mainstream 3-inch TFT LCD monitor, Sharp introduced the “14-inch TFT TV LCD Monitorâ€, achieving a picture size and full-color high-definition display that rivals those of CRT TV sets. It is considered to be a milestone in the era of creating LCD TVs, and at the same time it is respected by the industry as the "Father of LCD." Although Sharp had suffered some twists and turns and was temporarily left behind in the subsequent competition, Sharp still persisted in the persistent pursuit of the LCD panel and persisted in the first insight into the future demand, once again becoming the industry leader. This time, Sharp will become the "Father of 8K" who leads the future.
In addition to the identity of the industry pioneer, Sharp also plays the role of the founder of the industry chain. Sharp, after Foxconn awarded, has strengthened the construction of the 8K LCD panel production line and contributed to the popularity of 8K. At the same time, Sharp also adheres to the "cooperation and openness" attitude and welcomes the participation of more manufacturers and related companies to jointly build the "8K ecological" industrial chain. At present, Sharp has been in contact with many parties to promote 8K technology in-depth work, education, family social, entertainment, security, health care and property transaction procurement and other eight areas of life, from all aspects to change people's lives.
Whether it is the preparation of hardware, technology, funds, or joint efforts with many partners, it is to meet the arrival of the 8K era, and this day is not far away. It is understood that the 2022 Tokyo Olympic Games will be broadcasted for the first time using 8K technology. Audiences from all over the world will jointly enjoy the endless charm of this future technology. Many people in the industry regard it as the tipping point of the 8K era, or it will trigger The explosive popularity of 8K. Perhaps, not only is the "king return" of a giant brand, but we will also see for ourselves that Sharp has opened a new chapter in human science and technology life.
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