Home appliance Internet melee into the concept of dispute

Last week, Alibaba released a smart TV system and jointly launched the first generation TV box with Hua Digital Media. The scene of many traditional home appliance manufacturers to join in, so that everyone saw the old Alibaba home appliance manufacturers "occupation", open the road to Internet TV "ambition." However, this week, Skyworth and Changhong expressed their positions and denied joining the Alibaba Smart TV Ecological Alliance. Changhong officials said that traditional TVs are only hardware providers and they provide terminals for Ali's operating systems. They will not do that. From the attitudes of the two traditional home appliance companies, it is not difficult to see some clues. The “new and old” home appliance manufacturers are entering into a dispute of ideas and have different perceptions of the home Internet.

Traditional manufacturers voice not to make terminals for Internet companies

In fact, from the day when LeTV announced its access to Internet TV, there was no interruption on the topic of tradition and “new force”. First, LeTV CEO Jia Yueting stated that traditional TV makers will grow old. After LeTV became available for sale, some home appliance executives such as Skyworth believe that LeTV is also nothing. Internet companies have certain gaps in channels and after sales.

Whatever the case, the TV market is no longer calm after the Internet company joins, and it is even considered to be a “sunrise industry,” and the concept of the home-network, which is centered on television, has become increasingly hot. Alibaba established the Smart TV Ecological Alliance, Lenovo and Sharp cooperated with Smart TV, and Xiaomi will also enter the TV market in August, as well as iQiyi, and is also seeking cooperation from traditional household appliance manufacturers.

At present, LeTV has completed the transformation of its role as an integrator in this industry chain. Alibaba CEO Lu Zhaoyi also stated that “the family screen has its own huge advantages. But it needs some innovation, more content integration, and even some subversion of the industry.” Perhaps, this is his establishment of the Smart TV Ecological Alliance, Indulge in the original intention of TV manufacturers.

As Skyworth and Changhong openly stated that they did not join the Ali TV Eco-consortium, the mode of production of smart Internet TVs that most people believed to be the “Internet + traditional manufacturers” model had changed.

"When LeTV released it, we realized that LeTV would compress the terminal very low, and it would be impossible for traditional TV manufacturers to only make hardware suppliers." Changhong relevant person in charge said.

The fact is that traditional home appliance manufacturers have been preparing for home Internet TV. Domestic manufacturers Changhong, Skyworth, Hisense, TCL, etc., each have more than 2,000 software engineers, and the home appliance industry needs to make its own Internet.

It is reported that in October this year, Changhong will launch a number of smart terminal products equipped with self-developed operating systems and voice browsers, including color TVs, refrigerators, air conditioners and so on. At the same time, Skyworth and Hisense have also launched their own smart TV operating systems "Tianci" and "Haian" as their killers on smart TVs.

Controversy of ideas is highlighting multi-screen interaction or human-centered multi-terminal

In this “Ali Incident”, Changhong and Skyworth did not cooperate with Ali. The main reason behind this is the dispute over the concept of home Internet.

Standing on the perspective of Ali and LeTV, these Internet companies are cutting in from the Internet and paying attention to the “Internet connected by devices”. They are more to add a terminal export to their video and e-commerce services, and then grab mobile phones, computers, and tablets. The "fourth screen" thus further expands traffic. In their eyes, multi-screen interaction constitutes the home Internet.

However, in Changhong's view, it is the difference between the experience environment and the way of experiencing that has caused the uniqueness of the home Internet. Different from mobile Internet and PC Internet, the characteristics of home Internet are: 1. Collaboration of different terminals, smart TVs, smart refrigerators, smart air conditioners, etc.; 2. People-centered connections, changing the form of connections, people, people and equipment, Equipment and equipment; Third, smart terminals are more and more simple, more and more comfortable, more and more comfortable.

As a traditional TV manufacturer, the home Internet is based on the family, but also pay attention to "people and equipment, equipment and equipment, people-to-people connection"; one terminal entrance, two applications. Obviously, the vertically integrated approach is not suitable for the home Internet. It requires an ecosystem platform, openness, and shared thinking.

The same content and information, in different experience environments, naturally require different ways of experiencing. In the PC era, people are accustomed to the operating mode of the keyboard and mouse. In the era of mobile Internet, touch has proved to be the most convenient operation. In the era of television Internet, whether it is remote control, voice, somatosensory, or remote control, there is no final conclusion. However, it is certain that the interaction is the key to determining the Internet experience.

According to data from Yikang, China's color TV market reached 24.55 million units in January-June 2013, an increase of 33.93% year-on-year. Among them, the most anticipated smart TV products carrying the industry in 2012 will not be insulted by the “mission” and its performance will be eye-catching. In the first half of the year, the cumulative retail volume of smart TV reached 11.28 million units, an increase of 132.24% year-on-year, and the market penetration rate was as high as 46%. Among them, the cumulative retail sales of smart TVs reached 1.04 million units in June, an increase of 39.73% year-on-year.

The proportion of smart TVs, the rate of operation, and other indicators have been improved. The degree of internetization of home appliances has been explained. The subversion of mobile Internet to traditional mobile phones will not occur in the home appliance industry.