Today (December 31st), the two-year-old appliance trade-in policy will be formally withdrawn. According to the data recently released by the Ministry of Commerce, as of November 30, 2012, the nationwide home appliance trade-in total sold 81.3 million new home appliances in five categories. Taiwan, driving direct consumption of 300.4 billion yuan. As an incentive policy for the implementation of home appliances to the countryside, the trade-in replacement can be regarded as a “return to successâ€.
The chairman of the China Household Electrical Appliances Association stated that the implementation of the home appliance trade-in policy for over two years has played an active role in promoting the market, promoting energy-saving and emission reduction, and guiding the recycling of resources. With the policy subsidy, consumers are actively upgrading their old home appliances to purchase new home appliances under the premise of enjoying preferential prices, which will contribute a lot to promoting the upgrading of home appliances. The enterprises also benefited greatly from the sale of home appliances to expand the sales of manufacturers, but also increased the proportion of energy-saving home appliances, played an important role in promoting energy-saving emission reduction.
Beijing Gome Song Linlin said that Gome is an active responder and implementer of the appliance replacement policy. This policy will bring benefits to consumers through subsidy and purchase better home appliances. At the same time, it will also drive sales growth and promote urban household appliances. Product upgrading, achieving a "win-win" situation for manufacturers and consumers. During the implementation of the home appliance trade-in policy, Gome also cooperated with the introduction of various energy-saving subsidies and other consumer-oriented policies, all of which played a good role in the market.
However, it is worth noting that because some consumers are not buying old home appliances when they purchase new home appliances, the underground interest chain of “buying new ones†will begin to breed. The “buy-for-new†approach has not only helped old stall owners digest most of their inventories during the past two years, but has also allowed home appliance prices to skyrocket when subsidy policies are about to expire.
In addition, after the home appliances to the countryside and the old-for-new series of incentive policies are withdrawn, China’s home appliance consumption may also face a significant slowdown. Peng Ye, research director of Zhongkang, believes that in recent years policies such as energy-efficient air-conditioning subsidies, home appliances to rural areas, and trade-in replacements have led to an overdraft in the overall consumption capacity of the Chinese home appliance market. This year, the overall household electrical appliance production capacity surplus, the real estate market downturn, and raw material operating costs have increased. Such unfavorable factors will continue into 2012, resulting in the next year's home appliance market is not optimistic.
Peng Yu predicts that the overall market will continue to maintain positive growth in 2012, but the growth rate will drop by 2%-3%, of which white electricity will drop even more than black power. “Because the policy pull effect is more obvious to white power, the impact of policy exit is also Something bigger.†But there may still be surprises next year, companies have already expected the 2012 slowdown, and will therefore pay more attention to product structure adjustment and industrial upgrading.
In response, Shen Danyang, a spokesman for the Ministry of Commerce, publicly stated that the consumer market in China will continue to grow steadily next year. However, due to various factors at home and abroad, consumption will not be ruled out next year without introducing new consumer policies. The growth rate will decline. The Ministry of Commerce is studying the consideration of some new consumer promotion measures and is expected to be announced at the forthcoming business work conference.
The chairman of the China Household Electrical Appliances Association stated that the implementation of the home appliance trade-in policy for over two years has played an active role in promoting the market, promoting energy-saving and emission reduction, and guiding the recycling of resources. With the policy subsidy, consumers are actively upgrading their old home appliances to purchase new home appliances under the premise of enjoying preferential prices, which will contribute a lot to promoting the upgrading of home appliances. The enterprises also benefited greatly from the sale of home appliances to expand the sales of manufacturers, but also increased the proportion of energy-saving home appliances, played an important role in promoting energy-saving emission reduction.
Beijing Gome Song Linlin said that Gome is an active responder and implementer of the appliance replacement policy. This policy will bring benefits to consumers through subsidy and purchase better home appliances. At the same time, it will also drive sales growth and promote urban household appliances. Product upgrading, achieving a "win-win" situation for manufacturers and consumers. During the implementation of the home appliance trade-in policy, Gome also cooperated with the introduction of various energy-saving subsidies and other consumer-oriented policies, all of which played a good role in the market.
However, it is worth noting that because some consumers are not buying old home appliances when they purchase new home appliances, the underground interest chain of “buying new ones†will begin to breed. The “buy-for-new†approach has not only helped old stall owners digest most of their inventories during the past two years, but has also allowed home appliance prices to skyrocket when subsidy policies are about to expire.
In addition, after the home appliances to the countryside and the old-for-new series of incentive policies are withdrawn, China’s home appliance consumption may also face a significant slowdown. Peng Ye, research director of Zhongkang, believes that in recent years policies such as energy-efficient air-conditioning subsidies, home appliances to rural areas, and trade-in replacements have led to an overdraft in the overall consumption capacity of the Chinese home appliance market. This year, the overall household electrical appliance production capacity surplus, the real estate market downturn, and raw material operating costs have increased. Such unfavorable factors will continue into 2012, resulting in the next year's home appliance market is not optimistic.
Peng Yu predicts that the overall market will continue to maintain positive growth in 2012, but the growth rate will drop by 2%-3%, of which white electricity will drop even more than black power. “Because the policy pull effect is more obvious to white power, the impact of policy exit is also Something bigger.†But there may still be surprises next year, companies have already expected the 2012 slowdown, and will therefore pay more attention to product structure adjustment and industrial upgrading.
In response, Shen Danyang, a spokesman for the Ministry of Commerce, publicly stated that the consumer market in China will continue to grow steadily next year. However, due to various factors at home and abroad, consumption will not be ruled out next year without introducing new consumer policies. The growth rate will decline. The Ministry of Commerce is studying the consideration of some new consumer promotion measures and is expected to be announced at the forthcoming business work conference.
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