Director Yong Yong: Interpretation of Hongyu Optoelectronics' Marketing Strategy


Reporter (hereinafter referred to as the record): Hello, you can tell us about the current market sales of Hongyu Optoelectronics?

Director Yong Yong (hereinafter referred to as çž¿): Thank you, Hongyu Optoelectronics currently sells both domestic and foreign sales, but mainly for domestic sales. The export market is mainly concentrated in South America, the European Union, Hong Kong and Macao, and domestic sales have spread all over Tibet, including East China, South China and North China. In the future, Hongyu Optoelectronics will continue to vigorously develop the market and increase market share and market share.

Reporter: It is understood that Hongyu Optoelectronics will increase sales efforts next year. In what areas have you made relevant preparations?

çž¿: In order to speed up the pace of development, the company quickly increased the visibility and market share of enterprises and products, and at the cost, introduced a large number of high-quality talents from outside the industry for the company's use, and strived to achieve the effect of the later in the LED industry; the company also vigorously enriched the product line Many new products have been developed; the production technology has also been greatly improved. The products have been completed by the company from mold opening and manufacturing, and many technological breakthroughs have been made in the industry. These are the preparations for Hongyu Optoelectronics to increase the development of the market. We believe that with these strong backings, the future market development will definitely become broader and broader.

Reporter: What is the rapid development of Hongyu Optoelectronics and what kind of marketing model has it adopted?

çž¿: At present, the company mainly has two marketing methods: one is to develop agents and distributors in the national lighting market, the company sends business and technical personnel to help them carry out business and solve related problems; the second is the business personnel directly sent by the company. Negotiate engineering business everywhere, increase the company's sales volume and enhance the company's comprehensive competitiveness. As the company continues to grow and develop, and in order to meet the needs of the market, the company is already embarking on a third sales method, namely opening a specialty store. It has been piloted in Zhejiang and other places, and it has achieved good results. After successful and relevant experience, the company will vigorously promote this sales method.

Reporter: As far as we know, Hongyu Optoelectronics has done a lot of influential large-scale lighting projects in China. What do you rely on?

çž¿: The big project, the test is the comprehensive strength of the enterprise. In addition to some of the advantages mentioned above, Hongyu Optoelectronics also strives to flatten the sales channels and improve the cost performance of the products. Through some successful cases, improve The product's reputation and popularity in the industry, thus becoming the customer's choice target; the company also has a series of after-sales service system, allowing customers to buy quality products, while also ensuring the use.

Reporter: What excels in your after-sales service? How to operate specifically?

çž¿: The company has a dedicated technical and after-sales service department that can provide various services such as design, installation, overhaul and maintenance for users and distributors. When there are some related problems in the market, our technical and after-sales service professionals will strive to go to the market in the shortest possible time to solve related problems. Of course, with the continuous expansion of the company's business, the service level and quality requirements are getting higher and higher, and some technical problems are relatively low. The company will let the agents and dealers trained by the company solve the problem, which is beneficial to the company. Improving the efficiency of the solution is also conducive to strengthening the comprehensive strength of the business.

Reporter: There is a bad competition in the lighting market today. This is an indisputable fact in the lighting industry. Is there any bad competition between Hongyu Optoelectronics merchants?

Hey: Yes, but only a few. Because the company regulates the market from two aspects: improving the business's ideological understanding and price mechanism. In terms of price, the price of Hongyu Optoelectronics is unified throughout the country, and only some areas have some fine-tuning according to the facts. Enterprise Small Data Hongyu Optoelectronics Technology Co., Ltd. is a company specializing in LED city lighting and outdoor lighting. The company integrates R&D, production and sales, with first-class imported equipment, modern workshops and personalized products. Management, high-quality talent team and experienced staff group. The company mainly produces LED series lighting, mainly including: engineering large display, LED rainbow tube, LED digital guardrail tube, LED color changing lamp cup, LED underground light, bulb, LED luminous word, LED light string, LED floor light Since the series of products, these products have won the unanimous praise and trust of customers and consumers since entering the market. Hongyu Optoelectronics has won the "China Lighting and Lighting Industry Top 100 Quality and Brand Enterprises", "Guangdong Province Customer Satisfaction Products", "Quality and Credit Double Guarantee Demonstration Unit", "China Famous Brand", "CCTV Listed Brand", etc. Honorary title.

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