On March 8th, the 17th AWE (China Home Appliances and Consumer Electronics Expo) kicked off in Shanghai. Casa Di made a striking debut by showcasing 10 world-first F+ free embedded refrigerators. This marks a significant milestone in the industry’s century-long pursuit of better temperature control and food preservation. For the first time, Casa Di introduced the concept of oxygen preservation into refrigeration technology. Traditionally, the focus has been on temperature control to slow down food aging. However, this single-dimensional approach has reached its limits, stifling innovation. Casa Di’s F+ free embedded refrigerator, equipped with MSA-controlled oxygen preservation technology, breaks this barrier by introducing a dual-layer system—temperature and oxygen control—to achieve deeper, more effective food preservation.
At the AWE, numerous refrigerator brands unveiled new models, each emphasizing advanced features. Yet, most still relied on temperature control as their primary method. While this has worked for years, it's clear that the ceiling of temperature-based preservation is being hit. Casa Di, however, took a different path. By integrating global research and development, they launched the first MSA oxygen-controlled fresh-keeping technology. Compared to traditional methods, this innovation significantly reduces nutrient loss. Experimental data showed that green peppers stored in a Casa Di refrigerator lost only 1.5% of their nutrients over 14 days, while regular refrigerators saw a loss of 13%. This breakthrough represents a major leap forward in the industry.
To demonstrate the effectiveness of oxygen preservation, Casa Di conducted an egg experiment at the AWE. Two eggs were stored in different refrigerators for 45 days and placed inside dark boxes. Through a small opening, attendees could observe the air chambers inside the eggs. One had a tiny air chamber, indicating freshness, while the other had a larger one. The smaller air chamber belonged to the egg kept in the Casa Di refrigerator, proving the superior preservation effect of their technology.
In addition, Casa Di showcased its F+ free embedded core technology, highlighting how the refrigerator can be seamlessly integrated into kitchen cabinets. With just 2 cm of space on either side, the door opens fully, making it one of the most flexible and aesthetically pleasing designs in the industry. Attendees were impressed by the seamless integration and innovative design, calling it a must-have for modern homes.
Casa Di’s success stems from its combination of original technology and user-centric thinking. Since 2015, the brand has undergone three major technological iterations. Each step brought a new level of precision and performance. From the first “cell-level†preservation to infrared temperature control, and finally to the revolutionary MSA oxygen-control technology, Casa Di has consistently set new standards in the industry.
According to recent market data, Casa Di holds a 40.76% share in the 2W+ price segment, leading the high-end market. As users and industry experts alike look to Casa Di for future innovation, the brand continues to push boundaries, aiming to build even stronger core competencies in the evolving home appliance landscape.
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NINGBO SANCO ELECTRONICS CO., LTD. , https://www.sancobuzzer.com