**Tell the Truth! The Core Strategy of Fushi in 2018 Was Divided Into These Key Areas**
**Release Date: January 22, 2018 | Source: Guzhen Lighting News**
On the evening of January 19, 2018, Fu Shi Lighting held its annual summary meeting and New Year’s Gala at Yinquan Hotel in Guzhen Town, Zhongshan City. The event brought together distributors, suppliers, media representatives, and Fu Shi employees, creating a vibrant atmosphere filled with excitement and anticipation.
At the opening of the gala, Song En, General Manager of Fu Shi Lighting, delivered a heartfelt speech. He expressed deep gratitude to the dealers for their continued support, to the suppliers for their quality assurance, and to the Fu Shi team for their dedication and hard work. “You are all the solid foundation that has helped Fu Shi grow,†he said.
During the event, Song En also shared the six major achievements of Fu Shi in 2017:
- The Fu Shi Lighting Experience Center in Lihe Light Bo Center officially opened for trial operations.
- In March 2017, Fu Shi launched its spring new product line.
- In August 2017, the autumn new product launch was held, marking the official debut of the Fushi Copper Road brand, a new Chinese copper lamp line.
- Fushi·Bronze Road expanded into several cities, including Zhengzhou, Shenyang, Jinan, and Xiamen, with national specialty stores.
- Fushi·Bronze Road was recognized as one of the top ten Chinese-style lamp brands in 2017.
- The brand continued to build momentum with strong market presence and customer satisfaction.
Looking ahead to 2018, Fu Shi outlined seven key strategies:
1. In March, the three main brands of Fu Shi will officially make their appearance.
2. The autumn new product launch is scheduled for August.
3. Fushi·Cammet's modern American-style luxury lighting will be introduced at the Yinquan flagship store.
4. The Yinquan Fu Shi flagship store will evolve into a space offering villa, club, hotel projects, and non-customized retail experiences.
5. Continued efforts will focus on improving quality standards, shortening supply cycles, enhancing after-sales service, and boosting production efficiency.
6. The first batch of Fushi·Bronze Road specialty stores will be established, promoting deep collaboration and setting up model stores.
7. Fu Shi will continue to prioritize flagship stores and single-brand stores as central channels, reinforcing its brand strategy and exclusivity.
Song En emphasized, “Fu Shi’s development has always been centered around customer satisfaction, employee happiness, and brand building. We believe in creating a win-win situation for customers, suppliers, employees, the company, and society.â€
The gala was not only a celebration of past achievements but also a platform for future aspirations. Employees performed songs, adding a lively touch to the event. A lucky draw further energized the crowd, making the atmosphere even more exciting. Laughter and joy filled the venue, marking a memorable night for everyone involved.
As the annual summary and New Year’s Gala came to an end, the stage was set for Fu Shi’s ambitious plans in 2018. With clear goals and a strong vision, the company is ready to surprise the market once again.
**Tags: wholesale lamps, lighting procurement, join the billion lamp network**
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