On January 18, 2018, a grand launch ceremony was held at the Longjiang Network Building in Harbin to mark the official establishment of a joint venture between Konka Group and Longjiang Network Investment. This collaboration aims to leverage smart terminals as its starting point, with a strong focus on consumer needs, while managing diverse business areas such as smart home solutions, elderly care services, government information systems, and comprehensive after-sales support. The goal is to create an innovative industry model that delivers enhanced smart living experiences to consumers. This partnership not only expands Konka’s integration strategy but also establishes a new smart ecosystem for sustainable growth.
The event was accompanied by a photo showing the enthusiasm of attendees and the significance of this strategic alliance.
Strong partnerships are paving the way for a new marketing model. China's color TV industry has followed a classic path of "introduction, digestion, and absorption." As a leading brand, Konka has consistently led in brand influence, R&D capabilities, and supply chain management. The company has always emphasized innovation in branding, channel integration, and product development, maintaining a dominant position in the evolving industry landscape.
In 2017, Konka introduced a series of groundbreaking products that reshaped the color TV market through technological advancements. Whether it was AI integration, smart home devices, or custom wallpaper TVs, these innovations set new industry standards. With these products, Konka successfully revitalized its market presence through multi-channel promotions. This time, the collaboration with Longjiang Network brings localized TV content, home broadband services, and TV products tailored for customers in Heilongjiang Province. Additionally, through mobile apps, TV shopping, community radio, and local service centers, a new hybrid online-offline retail model is being developed to strengthen competitive differentiation.
Another image highlights the progress and vision behind this partnership.
Together, both companies are building a new smart ecological operation. As smart technology continues to evolve, smart TVs are becoming the central hub of the living room experience. The smart TV industry is expected to see significant growth, making the creation of an innovative retail platform increasingly important. Longjiang Network offers a wide distribution network and strong local government relations, along with media and advertising strengths that align perfectly with Konka’s modern needs. Meanwhile, Konka contributes its brand reputation, R&D expertise, and supply chain efficiency, which are essential for Longjiang Network's expansion.
By using smart terminals as their entry point, the two companies are exploring a retail model that combines online and offline channels, content with hardware, and one-stop services. Their joint efforts aim to build a new smart ecosystem that benefits both consumers and partners, creating mutual value and setting a new trend in the industry.
A final image reflects the excitement and potential of this collaboration.
With rapid technological advancements, the partnership between Konka and Longjiang Network has broken through traditional barriers, innovated in cooperation models, and integrated their strategies into the broader context of industrial transformation. Only through such collaborative efforts can they achieve mutual growth and success. We believe that Konka will continue to lead in channel operations and technological innovation, reinforcing its position as a key player in the evolution of the color TV industry.
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