Foreword
Sony TVs have long been associated with a "premium atmosphere," and the industry often sees them as the gold standard, beloved by the affluent. Last year's Sony Z9D and the OLED A1 TV that debuted at CES earlier this year further solidified Sony's leadership in the global television market. Naturally, such cutting-edge technology doesn't come cheap. While Sony TVs have always seemed desirable to someone like me in the working class, this February, Sony introduced the high-end sub-flagship 4K HDR TV – the X9300E series. Compared to the previous X9300D series, the X9300E has been improved across the board in picture quality, sound quality, design, and intelligence. It has an edge over other 4K HDR TVs but remains more affordable than the Z9D.
If the Z9D and A1 OLED are designed to dazzle users' eyes, then the X9300E appeals more to mainstream consumers. The X9300E uses an enhanced version of the Z9D’s 4K HDR image processing chip X1, paired with a unique dual-layer backlight structure, enhancing the precision of light control. Mainstream 4K HDR technology adds vibrancy to the TV, making colors pop. The above gives a general idea of the product. Now, let’s dive into a closer exploration of this 65-inch X9300E TV from Sony to see if it continues the "Sony Dafa good" legacy.
Joy and Pride of the Big Factory
Although the X9300E incorporates many features of the Z9D, its appearance differs. The X9300E retains Sony's traditional minimalist design. The front view is a seamless screen with minimal modifications.
At first glance, it might appear sleek and understated, but don’t be fooled—it takes two hefty individuals to move it safely, something I, as a lone reviewer, couldn’t manage. The X9300E is undoubtedly the heaviest 65-inch TV I’ve tested so far, indicating substantial material quality.
The frame and screen are seamlessly integrated, resembling the "borderless" design seen in smartphones. However, upon turning it on, a black border remains visible. This area, known as the BM region, prevents screen glare and serves its purpose well.
Below the Sony logo lies a power indicator, whose flashing status can be adjusted in the settings.
The brushed black and champagne gold metallic double-layer design on the sides is highly textured. The overall thickness of the body is about 1.3 cm, going against the current trend of ultra-thin designs. Yet, sacrificing picture and sound quality for thinness would go against Sony's reputation for preserving both.
The front sound design reflects Sony's unconventional approach. Unlike typical downward-firing speakers, which can affect sound quality due to circuit board placement, the X9300E features a thin slit below the screen for forward sound output, improving sound transmission and creating a stronger surround effect.
The "inward" stand offers a suspended aesthetic while ensuring stability. The brushed metal surface adds to the refined industrial design.
Compared to the minimalist front, the rear panel presents a warmer aesthetic. For instance, the ivory-white imitation-stone effect replaces the brushed metal and black plastic design that has been standard. The upper part features a heat-dissipation vent in the form of hollow stripes, effectively reducing internal temperatures. The detachable, jigsaw-like back cover conceals exposed ports and wires, with cable organizers keeping the back neat and tidy. These details reflect Sony's attention to craftsmanship.
The interface includes two USB ports, three HDMI ports, and various external device connectors. Detailed wiring diagrams are available in the reference guide provided. While the X9300E's interface is well-equipped compared to the current TV market, even including some proprietary professional equipment interfaces, the lack of additional USB 2.0 ports was disappointing.
On the remote control side, the traditional "black" and "square" design isn't particularly stylish but suits those who prefer convenience. Besides the usual number keys, function keys, and volume controls, there are four customizable buttons for user-defined shortcuts. Voice control is another standout feature, which I’ll discuss later. The black leather-textured design ensures a comfortable grip.
Precise Color Strength Confirmed
The X9300E inherits the leading technology of the Z9D, boasting the latest 4K HDR technology and the same 4K HDR image processing chip X1 Advanced found in the Z9D. Additionally, it features dynamic backlight system elite++, elite optical PRO, and TRILUMINOS display technology, enhancing picture quality significantly. Compared to similar TVs, it offers superior ultra-high-definition control, with more delicate and true picture details, precise local light control, improved contrast, deeper blacks, and clearer highlights. The wide color gamut ensures vibrant colors with high saturation and no color distortion, adding layers to the visuals.
This model also supports Dolby Vision, giving users more options for HDR content and a better immersive experience.
As a leader in the television industry, Sony's expertise in picture quality is legendary. The X9300E excels in image settings and classifications, meeting user demands for different viewing scenarios. This alone outperforms many self-proclaimed "professional quality" brands.
Through professional instrument testing, the X9300E's NTSC color gamut is 77% in standard mode, slightly lower than the Z9D but more accurate in color reproduction than similar TVs. Its 4K resolution is more precise than many flagship models.
In the picture test, I used a static 4K image, 4K video, and HDR source for in-depth analysis. The images below are actual captures.
Static 4K Image:
The intricate details of the painting are vividly portrayed. The alternating light and dark tones of the weathered stones evoke a sense of historical depth. The color reproduction is excellent.
4K Video Test:
Even in large monochromatic systems, the X9300E displays layering, with mountains stacked and colors controlled.
HDR Video Test:
With HDR enabled, the picture becomes more three-dimensional, realistic, and immersive. Dark fields are well-controlled, with clear highlights and no noticeable light leakage. Night scenes are vivid and transparent, with strong hierarchical details.
Overall, the X9300E performs excellently in 4K image and video tests, with precise detail control, rich color accuracy, and high color saturation. The integration of HDR technology enhances realism, making it highly user-friendly. Sony, renowned for its picture quality, reaffirms its dominance in the television industry.
Full Features, Professionalism, Smoothness, and Ease of Use
With the rise of Internet TVs, smart systems have become a key concern for consumers. The X9300E uses a deeply customized Android 6.0 system, which can be upgraded to Android 7.0 with new firmware.
The streamlined main interface, featuring Google’s card design, exudes Sony's signature style. The waterfall-style function options help users find the right options more precisely. The system is professionally organized, ensuring smooth and user-friendly operation. However, as someone accustomed to simpler systems, I still found it a bit complex.
The X9300E also supports popular screen-casting functionality. As long as your mobile device (phone/tablet/computer) supports the Miracast protocol, you can wirelessly connect to the TV to easily stream games, videos, and photos.
For iOS devices, the X9300E offers audio and video sharing capabilities. Whether you're using an Android or Apple device, you can easily transfer photos, movies, or music to your TV.
Additionally, the X9300E includes Tencent games, with several exclusive titles available. The gameplay is smooth and intuitive.
Content Diversification and Integration of 4K Resources
Watching on-demand content on TV has become a common habit among users. "The number of film and television resources" has become a major competitive focus for TV manufacturers. Sony has made comprehensive arrangements in this area, partnering deeply with one of the seven largest licensees, Huadian TV. Known for its extensive content coverage, Huadian meets the diverse needs of users across different age groups.
The platform offers popular movies such as "Alien: Covenant," "Nightcrawler 5," and "Resident Evil 6." Current hit TV series like "Summer Solstice," "Chu Qiao Biography," and "Shaolin Invincible" are also available. High-rated variety shows like "Challenger League 3," "China’s Got Talent 2," "High-Energy Youth League," and "Happy Club" are included. Whether you're a movie buff, TV drama enthusiast, or variety show fan, you'll find everything you need here. During the test, Sony integrated 4K resources into the platform, ensuring the X9300E has abundant 4K content. For a premium-quality Sony TV, this is a powerful combination.
Of course, some high-quality video resources require a membership fee. The VIP membership area guarantees weekly updates of over 10+ 4K movie sources, 2580+ movies, over 5160+ hours per month, and over 550+ updates annually, including over 120+ popular theater releases. The annual subscription is 269 yuan, or 29 yuan monthly. After purchase, members can enjoy a vast amount of high-quality content, with prices comparable to or lower than similar services.
Conclusion
As a high-end "technological powerhouse," the X9300E is Sony's standout model this year, excelling in image quality, design, and sound. Its market positioning emphasizes "consumer-level performance" across all aspects.
Compared to current Sony TV flagships, the hierarchy is Z9D > X9300E > X9300D. In other words, if you're a loyal Sony fan looking for slightly better quality without the Z9D's price tag, the X9300E is the most sensible choice. Of course, the X9300E is more than capable of continuing the "Sony Dafa good" legend in the industry.
For smart TV and box information, visit Smart TV Information Network Sofa Butler (http://). As China’s influential smart TV and box website, it provides information, communication, TV boxes, smart TVs, smart TV software, and answers related queries.
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