With the rapid advancement of the industrial internet, the deep integration of IoT technology with traditional industries is giving rise to innovative business models and driving a new wave of corporate transformations. On August 30th, at the 2017 Shanghai International Business Summit, Wanda Network Technology Group unveiled its "Blue Ocean" physical commercial digital open platform. This platform leverages the world-leading Wit Cloud IoT platform to offer intelligent hardware solutions. Within just half a year, it successfully bridged the gap between established physical businesses and the mature IoT cloud ecosystem, laying a strong foundation for the digital transformation of China's physical commerce.
The "Blue Ocean" open platform encompasses the entire suite of software and hardware integration necessary for physical business services, including crowd flow solutions, interactive marketing solutions, ERP solutions, intelligent hardware solutions, unified cashier solutions, data solutions, and catering solutions. It provides an application marketplace, API marketplace, hardware marketplace, and various management tools tailored for physical store operations. By opening up various service interfaces, the platform enables digital technology enterprises to create personalized and customized scenarios for physical stores, offering marketing support and tools to help stores seamlessly integrate their online and offline operations.
With years of product and technology expertise, Wit Cloud has developed a custom intelligent hardware connectivity management platform for the "Blue Ocean" open platform. This includes designing the hardware connectivity management platform architecture, M2M connections, PaaS+SaaS development and deployment, and building a developer center. Through the platform’s standard access protocols and open API interfaces, excellent hardware solutions can easily connect to the Blue Ocean platform via the open platform, reaching business scenarios directly without needing to worry about foundational solutions for people, goods, and places. This accelerates implementation, reduces costs, and improves outcomes. Additionally, it provides more marketing tools for people, goods, and places, laying a robust technical foundation for delivering more personalized marketing management services to entities.
President of Wanda Network Technology Group, Qu Dejun, stated: "Wanda has made significant strides in managing people, goods, and places over the years, but these efforts alone are insufficient for enhancing the overall efficiency and transformation of the entire physical business sector. We need to harness the collective strength of society to provide diverse solutions for the transformation of physical businesses. Establishing the Blue Ocean platform and uniting more developers to serve physical businesses together has become an urgent industry requirement. The Blue Ocean platform arises out of necessity."
Co-founder of Wise Cloud, Huang Xixiong, added: "Our cloud-based mature application empowerment system leads in IoT + artificial intelligence technology. Based on existing IoT cloud services, we tailor solutions according to enterprise-specific product attributes, business logic, and management processes. Our platform offers end-to-end IoT cloud services for terminal management, monitoring, connection management, application development, and data analytics, enabling businesses to quickly achieve product internetization, reduce R&D costs, boost production speed, and enhance equipment and user operation management capabilities. Our cloud will empower the Blue Ocean open platform, accelerating the digital transformation of commercial real estate, increasing merchant revenue and efficiency, and upgrading consumer experiences."
In today's fast-evolving digital landscape, platforms like the Blue Ocean are crucial for bridging the gap between traditional physical businesses and cutting-edge IoT technologies. As businesses increasingly embrace digital transformation, platforms that offer seamless integration, innovation, and scalability will play a pivotal role in shaping the future of commerce.
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