Sony 65-inch X9300E TV Review: Continued Unbeaten Legend

Foreword Sony TV has long been associated with the concept of "high-end sophistication," and it's fair to say that the industry recognizes it as the gold standard, beloved by those with refined tastes. Last year's Sony Z9D and the recently unveiled OLED A1 TV at CES in the U.S. earlier this year have further solidified Sony's leadership in the global television market. Of course, these technological marvels come with a price tag that isn't for everyone. For someone like me, who falls into the working-class bracket, Sony TVs have always been a "dream come true." However, this year in February, Sony introduced its high-end sub-flagship 4K HDR TV—the X9300E series. Compared to the X9300D series from the previous year, it has undergone optimization and improvement across the board, including picture quality, sound quality, design, and intelligence. It holds an absolute edge in 4K HDR TVs, yet its price is significantly more accessible than the Z9D. If the Sony Z9D and A1 OLED are designed to dazzle users' eyes, then the Sony X9300E appeals more directly to the mainstream consumer market. The X9300E employs an enhanced version of the Z9D's 4K HDR image processing chip X1, combined with a unique dual-layer backlight structure, making the light control more precise. With mainstream 4K HDR technology, the TV adds a rich array of colors. The above gives readers a general understanding of the product. Now, let's delve deeper into this 65-inch Sony X9300E TV and see if it can continue to uphold the "Sony Dafa good" legend. The Joy and Pride of the Big Factory Although it integrates many features of the Sony Z9D, the X9300E doesn't mimic its predecessor in appearance. The Sony X9300E retains Sony's traditional minimalist design. The front view is a seamless whole without significant modifications. At first glance, there is a certain "sexiness" to it. Don't be fooled by its seemingly unassuming appearance; moving it requires two strong individuals to ensure safety. For someone like me, who likes to think of themselves as independent, attempting it would be foolish. The Sony X9300E is undoubtedly the heaviest 65-inch TV I've tested so far, indicating substantial material quality. The frame and screen are integrated into one piece. Initially, it resembles the borderless design of smartphones. However, upon turning it on, you'll notice a black border, known as the BM area. Its primary role is to prevent screen light leakage, which is quite practical. Below the Sony logo lies a power indicator. Users can customize its flashing status in the settings. The side brushed black and champagne gold metal double-layer design offers a tactile richness. The overall thickness of the body is approximately 1.3 cm. While it goes against the current trend of ultra-thin design, preserving picture and sound quality over slenderness is a hallmark of Sony's reputation. The front sound design also reflects Sony's innovative approach. Typically, due to the layout of the circuit board and screen, downward-firing speakers are used, affecting sound quality. A thin seam below the screen of the Sony X9300E is where sound is emitted. The new forward-facing sound design allows for better sound transmission and a stronger surround effect. The "inward" pedestal design provides a sense of suspension while ensuring stability. The brushed metal surface texture highlights the precision of the craftsmanship. Compared to the cold front, the back panel is more functional. For instance, the ivory white faux-stone effect replaces the brushed metal and black plastic design that has been used for years. The hollow stripe design at the top serves as a heat dissipation port, effectively reducing internal temperatures. The detachable, spliced back cover design conceals exposed sockets and traces. Cable organizers are included to guide wires through the hollow base, eliminating redundant cables and ensuring a cleaner backplate for a visually appealing finish. The interface includes 2 USB ports and 3 HDMI ports along with some external device connectors. For specific wiring diagrams, refer to the "Reference Guide" provided with the device. Detailed descriptions are included. Compared to current TVs on the market, the Sony X9300E is well-equipped, even including some proprietary interfaces rarely found in professional equipment. For daily use, users can rest assured. However, the author was disappointed by the limited number of USB 2.0 ports provided. On the remote control side, the traditional "black" and "square" styles feature multi-buttons that aren't particularly stylish but are convenient for some lazy users. In addition to regular number keys, function keys, and volume adjustments, there are four customizable buttons that users can set according to their preferences. Voice control is another highlight of Sony, which I will discuss in detail later. The black leather-textured design ensures a comfortable grip and touch. Precise Color Strength Confirmed The Sony X9300E inherits the leading technology of the Z9D in terms of picture quality. Besides the current top-tier 4K HDR technology, it also features the same 4K HDR image processing chip X1 Advanced version as the Z9D. Additionally, it incorporates the Dynamic Backlight System Elite++, Elite Optical Pro Terry Charm Color Display Technology (TRILUMINOS), enhancing image quality. Compared to similar TVs, under ultra-high-definition control, the picture details are more delicate and true. Local light control is more accurate, resulting in a greater contrast, deeper blacks, and more transparent lighting. Under the influence of the wide color gamut, the colors are more vivid, with high saturation but no color distortion, offering a richer color layering. Furthermore, this model supports Dolby Vision, giving users more options for HDR content and providing a better immersive experience. As a leader in the television industry, Sony's expertise in picture quality is legendary. The Sony X9300E excels in image settings and categorization to meet user requirements for viewing under different scenarios. This alone could outperform many TV brands claiming to be "professional quality." Through professional instrument testing, the Sony X9300E's NTSC color gamut is 77% in standard mode. Although slightly lower than the Z9D in terms of color gamut range, it surpasses similar TVs in color accuracy. Its 4K resolution is also more accurate than the flagship models on the market. In the picture test session, I used a static 4K image, 4K video, and HDR source for in-depth testing. The images below are actual shots. Static 4K Image: The intricate details of the painting are depicted vividly. The mottled stones alternate between light and dark, reflecting the historical and architectural textures. The degree of color reproduction is high. This image primarily showcases the high saturation of the Sony X9300E's colors. The petals' colors are displayed accurately, with soft transitions and excellent visual appeal. The texture of the character's hair and socks is finely detailed. The color is full of tension, even in the dark field, where it is well-controlled. Fireworks are prominent without being overly dazzling. The lake's water waves are also crystal clear. Shadow details are impeccable. 4K Video Test: Even in a large green monochromatic system, the Sony X9300E can display screen layering, with stacked mountains and controlled colors. The color is rich and true, with genuine details, creating a sense of presence akin to being in the arena. Hand details are handled well, with accurate hand lines and colors. HDR Video Test: HDR Off: The screen is clear but slightly flat. HDR On: The picture is more three-dimensional, fuller, and more realistic. The dark field controls nuances, and the lights are still clearly displayed without obvious light leakage around. The night scene of the city is fully exposed, with a transparent picture and strong layers. From the results, during the 4K image test, the picture control is precise, with a strong sense of hierarchy, high color accuracy, and high color saturation. In the video evaluation, apart from the screen, the fluency of local video playback is also crucial. There is no phenomenon of stuttering or flashback in the actual playback. Overall performance is excellent. The blessing of HDR technology makes the picture more realistic and user-friendly. Sony, renowned for its picture quality, once again confirmed its status as a dominant player in the television industry. Full-Featured, Professional, Smooth, and Easy to Use With the rise of Internet TVs, smart systems have become a concern for consumers. The Sony X9300E uses a deeply customized Android 6.0 system and can be upgraded to Android 7.0 with new firmware. The streamlined main interface, inspired by Google's card design, is full of Sony's style. The waterfall-style function options allow users to find appropriate options more precisely. In terms of actual usability, Sony TVs are classified professionally and systematically, satisfying users with smooth operation and ease of use. Of course, as someone accustomed to simpler systems, I still feel a slight loss. The Sony X9300E also supports the popular screen-casting function. As long as your mobile device (phone/tablet/computer) supports the Miracast protocol, you can connect wirelessly to the Sony TV. You can easily connect with your computer to play games, screen-cast videos, and photos. What about iOS devices? The Sony X9300E also features audio and video sharing capabilities. Whether you're using an Android device or an Apple device, simply follow the prompts to easily transfer photos, movies, or music to your TV. This is very convenient for machine interaction. In addition, the Sony TV X9300E has Tencent games built-in, with several exclusive games available. The actual experience is smooth, and the games are easy to understand. Content Diversification and Integration of 4K Resources Watching on-demand content on TV has become a habit for most users. "The number of film and television resources" has also become one of the major focuses of competition among major TV manufacturers. Sony has made comprehensive arrangements in this area and has deep cooperation with one of the seven largest licensees, Huadian TV, in terms of content. As we all know, Huadian TV has domestic first-rate content resources with extensive coverage to meet the diverse needs of users in different age groups. Of course, some of these high-quality video resources still require a certain membership fee. The VIP member area guarantees weekly updates of over 10+ 4K film sources, over 2580+ movies, over 5160+ hours per month, and over 550+ updates annually, including over 120+ popular movie theaters. The price is 269 yuan/year or 29 yuan/month. After purchasing a membership, users can enjoy a lot of high-quality video content, carefully converted. The price is not high, comparable to or lower than similar Internet TV charges. In summary, the Sony X9300E, as a high-end "technological powerhouse" TV released this year by Sony, not only excels in image quality but also in design and sound effects. Its market positioning is all about "consumer-level performance" advantages in every aspect. For comparison with the current Sony TV flagship model, it can be said that Z9D > X9300E > X9300D. In other words, if you are a loyal Sony fan, have slightly higher quality requirements, and don't have the budget for the Z9D, then the X9300E is definitely the most sensible choice. Of course, the X9300E is more than enough to continue the undefeated legend of "Sony Dafa" in the industry. Smart TV/box information can be found on Smart TV Information Network Sofa Butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc., answering questions.

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