On December 10, Skyworth Digital and Sohu Video jointly released the OTT Internet TV Box S1. The product also started pre-sale in Jingdong.
As a smart terminal launched by Sohu Video for home living room entertainment, Skyworth Sohu Box S1 adopts UI design of Cross Flower Interactive Architecture to provide users with a more convenient interactive experience. S1 box remote controller uses WiFi Direct direct connection technology, can achieve 360-degree blind corner control. Sohu Video also cooperated with HKUST News and provided voice remote control function on the remote control to further enhance the user experience.
When talking about the original intention of Sohu video pushing OTT Internet TV box, Wang Quanfeng, general manager of Sohu's family entertainment division, stated that as the first comprehensive video website with genuine high-definition video as a significant advantage, Sohu Video has more than 490 million network users. Each month, it generates 2.3 billion content exposures, which also makes Sohu video more aware of the real needs of users. In the home entertainment market, good content needs to be presented to the user on the terminal. After the OTT box is launched in cooperation with Skyworth, the Sohu video will be closer to the user.
Although the State Administration of Press, Publication, Radio, Film and Television increased its supervision of the OTT Internet TV sector in the past two years, sales statistics show that sales of OTT boxes are still growing rapidly. According to data from Gran Research, as of the third quarter of 2015, the number of domestic OTT video users has exceeded 88 million. This data also shows that users have a strong consumer demand for Internet video.
Wang Quanfeng stated that the content provided on the hardware terminal is the core demand of the user.
The user population of Sohu Video focuses on the age range of 19-45 years old. Their preferences are varied. In order to provide users with more enjoyable content, Sohu Video recently officially announced the 2016 latest content strategy layout.
In the areas of domestic film and TV dramas, overseas film and television dramas, variety shows, self-control, and self-media, Sohu Video will select and create content from the four dimensions of “colorfulness, quality, laughter, and growth†of youth and maximize the related content. Coverage and exclusive boutique possession.
It is understood that in the domestic TV series, Sohu Video will not only broadcast episodes such as Hu Ge, Huo Jianhua, Yan Dawei, Liu Shishi and Chen Qiaoen. The works starred in the new stars will also land, including Wang Kai, who is very popular with Wang Jing and others, and will open a tyrant.
In terms of overseas film and television dramas, Sohu Video and KBS TV have exclusive cooperation in the next three years. A large number of American dramas such as the Big Bang of Life, Desperate Housewives, etc. will also return exclusively.
Variety shows not only include the most popular Allen show, Saturday night scene, but also a variety of quality innovation and variety. Self-made plays have always been the strength of Sohu Video, and Dapeng's second movie is also highly anticipated.
In addition, the self-media platform created by Sohu Video is also a bright spot. Knowledge Video has evolved from sophisticated higher mathematics to everyday cooking, constellations, and beauty makeup, and has become a new platform for Web content. With Sohu video from the media, watching video is not just an entertainment activity, but also a way to facilitate easy and long knowledge.
From the second half of 2015, Sohu Video began to increase its efforts in the development of OTT. In addition to the S1 TV box released this time, it had previously launched a series of co-branded products with AOC, Hearing, Jingdong, and other manufacturers. Smart hardware.
It is understood that Skyworth Digital has fully entered the Internet business this year and has accelerated the pace of seizing home Internet access. In the first three quarters, Skyworth’s internet box sales increased by 162.71% year-on-year, and product updates were rapid. Sales were actively increased through on-line Jingdong, Taobao and other e-commerce channels as well as offline more than 20 industry and chain channels. At present, the total sales of e-commerce platforms such as JD.com and Taobao rank among the top three, and the number of OTT box users exceeds 4 million.
As a smart terminal launched by Sohu Video for home living room entertainment, Skyworth Sohu Box S1 adopts UI design of Cross Flower Interactive Architecture to provide users with a more convenient interactive experience. S1 box remote controller uses WiFi Direct direct connection technology, can achieve 360-degree blind corner control. Sohu Video also cooperated with HKUST News and provided voice remote control function on the remote control to further enhance the user experience.
When talking about the original intention of Sohu video pushing OTT Internet TV box, Wang Quanfeng, general manager of Sohu's family entertainment division, stated that as the first comprehensive video website with genuine high-definition video as a significant advantage, Sohu Video has more than 490 million network users. Each month, it generates 2.3 billion content exposures, which also makes Sohu video more aware of the real needs of users. In the home entertainment market, good content needs to be presented to the user on the terminal. After the OTT box is launched in cooperation with Skyworth, the Sohu video will be closer to the user.
Although the State Administration of Press, Publication, Radio, Film and Television increased its supervision of the OTT Internet TV sector in the past two years, sales statistics show that sales of OTT boxes are still growing rapidly. According to data from Gran Research, as of the third quarter of 2015, the number of domestic OTT video users has exceeded 88 million. This data also shows that users have a strong consumer demand for Internet video.
Wang Quanfeng stated that the content provided on the hardware terminal is the core demand of the user.
The user population of Sohu Video focuses on the age range of 19-45 years old. Their preferences are varied. In order to provide users with more enjoyable content, Sohu Video recently officially announced the 2016 latest content strategy layout.
In the areas of domestic film and TV dramas, overseas film and television dramas, variety shows, self-control, and self-media, Sohu Video will select and create content from the four dimensions of “colorfulness, quality, laughter, and growth†of youth and maximize the related content. Coverage and exclusive boutique possession.
It is understood that in the domestic TV series, Sohu Video will not only broadcast episodes such as Hu Ge, Huo Jianhua, Yan Dawei, Liu Shishi and Chen Qiaoen. The works starred in the new stars will also land, including Wang Kai, who is very popular with Wang Jing and others, and will open a tyrant.
In terms of overseas film and television dramas, Sohu Video and KBS TV have exclusive cooperation in the next three years. A large number of American dramas such as the Big Bang of Life, Desperate Housewives, etc. will also return exclusively.
Variety shows not only include the most popular Allen show, Saturday night scene, but also a variety of quality innovation and variety. Self-made plays have always been the strength of Sohu Video, and Dapeng's second movie is also highly anticipated.
In addition, the self-media platform created by Sohu Video is also a bright spot. Knowledge Video has evolved from sophisticated higher mathematics to everyday cooking, constellations, and beauty makeup, and has become a new platform for Web content. With Sohu video from the media, watching video is not just an entertainment activity, but also a way to facilitate easy and long knowledge.
From the second half of 2015, Sohu Video began to increase its efforts in the development of OTT. In addition to the S1 TV box released this time, it had previously launched a series of co-branded products with AOC, Hearing, Jingdong, and other manufacturers. Smart hardware.
It is understood that Skyworth Digital has fully entered the Internet business this year and has accelerated the pace of seizing home Internet access. In the first three quarters, Skyworth’s internet box sales increased by 162.71% year-on-year, and product updates were rapid. Sales were actively increased through on-line Jingdong, Taobao and other e-commerce channels as well as offline more than 20 industry and chain channels. At present, the total sales of e-commerce platforms such as JD.com and Taobao rank among the top three, and the number of OTT box users exceeds 4 million.