Highlights of the whole analysis: how does the national 4K popular TV do?

In the past two years, everyone has been talking about the TV market is not doing well, 4K TV lacks source support, the price war is still fierce, but no one thought that Internet companies suddenly fought in the TV market, to the traditional TV brands to come and go. There was one more Internet company that fell into the limelight yesterday. Oriental Bright Pearl, Mega Shares, popular online, Haier and Gome jointly launched the popular TV with 4K resolution. The cheapest 43 inches sold for only 1,799 yuan, refreshed again. The lowest price of 4K TV.


Perhaps everyone is not familiar with the term "Ultradimensional Ecology". Let me introduce it first. On September 23 this year, Oriental Pearl, Mega, Fengle, Haier and Gome held a popular TV conference in Beijing. The five industry giants used deep cooperation in the form of capital to jointly construct the ultra-dimensional ecology of the Internet TV industry. Among them, the core is Oriental Pearl, Siu Chi and popular. SMG Group and Oriental Pearl hold shares in Siu Chi shares through private placement, while Siu Chi is upgrading from a professional manufacturing enterprise to an internet platform service-oriented enterprise, creating industrial + Internet synergies. Development, while prevailing, is aimed at Internet and television cross-internet TV as the winner of the "leftover" of Internet video. In simple terms, enterprises in different industries achieve common development through equity, alliance, and their respective advantages.


In the birth of popular television, Mega has played a very important role. It is an industrial manufacturing company and is the only listed company in the LCD TV OEM field in China. It is designed and manufactured by popular TV.


The popular TV adopts the Samsung/LG original imported 4K panel and LED backlight, the static contrast ratio reaches 1400:1, the screen refresh rate is 60Hz, and the response time is 6ms. See the 4K panel, I believe many readers will think of a problem, popular TV is a true 4K panel, or pseudo 4K panel. To answer this question, one hundred words are not as good as one figure. The figure below is a real shot photo of the LCD panel of the TV LCD panel popular at the conference. Although the magnification is not high, it is enough to resolve the problem.





In the overall design of the popular TV adopts a minimalist design concept, the TV body is supported by two reverse Y-shaped metal brackets, the screen is wrapped in a gold narrow frame, the body back cover is made of metal material, with the drawing, metal plating process It also took the lead in adopting a non-tapered design and a hidden interface panel, which is quite concise even if the TV is viewed from the back.






However, in terms of thickness, there are no other indicators of popular television, the value is so beautiful, the following picture is the comparison of the top half of the popular TV and iPhone 6s, its thickness is enough to pull out two or three sets of iPhone.


TV adopts MStar 64-bit ARM processor in hardware, integrates 8-core Mali-T720 GPU, has 1GB of memory and 8GB of storage space, can hard-decode 4K 60fps H.265 10bit video, supports IEEE 802.11ac Wifi technology (22 Antennas, dual-broadband and dual-receiver) and Bluetooth 4.1 technology.


(Popular TV provides 2 HDMI interfaces, 2 USB interfaces, 1 ANT interface, 1 RJ-45 network interface and 3.5 audio output/output, everything is enough to be good)



As an internet company TV conference, how can we talk less about the operation and the UI? The popular TV is equipped with FunUI. The remote control adopts a cross operation mode. It can perform up/down/left/right 5 key blind operation, which eliminates the learning cost. It also introduces an extremely useful function assistant on the remote control, and also a one-click clearing background program. , To increase the speed of the system, had to say that Siu Chi really understands Android virtues.




The popular TV remote control adopts two 7-cell remote control, infrared and Bluetooth dual remote control, which helps to ensure the use in a complex electromagnetic environment or obstacle environment. In the bottom of the remote control there is a "Little Helper" button, a key to clear the background program, tell you the current system score, Android mobile phone experience finally came on the smart TV.



In terms of content, the popular TV has completely docked with the Oriental Pearl's massive content library. In the movie sector, Oriental Pearl and Hollywood's top 6 companies have reached a strategic cooperation with top domestic and international production companies. The coverage of domestic cinema movies reaches 90%. Among them, the top 100 films at the box office accounted for 90% of the movie history. The annual top 100 box office films introduced in 2016 also exceeded 90. Children's animation section, introducing Disney, Nick animation and other top five world top brands, gather top IP. The sports section boasts full Premier League copyrights. At the same time, there are nearly 3000 high-end sports events such as football, kickboxing, tennis, racing, and CBA each year. The documentary section is a collection of first-rate documentary copyrights represented by SMG and Continental Bridge. At the same time, it has introduced six major global documentary brands, including the BBC and the History Channel.






(Popular TV UI and content)

Popular TV has now launched a total of 43-inch, 49-inch and 55-inch three versions, the price is 1799 yuan, 2299 yuan and 2799 yuan, the same size 4K TV prices lowest. Now it has opened an appointment in the popular TV official mall. At midnight on December 22, it will be open for purchase at the popular TV official store and the VIP Club flagship store. Haier was responsible for the after-sales service and promised to change it only within 180 days.