With the maturity of full-color LED display products, LED screens have been widely used in the background display and live broadcast display of the stage, and have become a must-have set product for large-scale performance venues. In particular, the appearance of shaped screens allows some LED displays to be bent. This "flexible" feature makes it possible to deploy products, implement some special effects, and some extremely special applications. LED display applications have been further expanded.
In the past few years, LED display devices have provided more creative space for stage directors, and have become an important reason why LED products are deeply loved by the “big guideâ€. Driven by the Olympic Games application and the Spring Festival Evening case, LED display has become the core mode of LED technology applied to the stage engineering. With the improvement of brightness and dot pitch performance of LED display screens, LED screens have made major breakthroughs in outdoor large-scale places and indoor close-range viewing places, so that LED display screens are not limited to stage evenings in the development of entertainment market. In the project, it began to open up more new entertainment territories.
Market that has been stationed
Bar DJ Taicheng shaped screen station
In the entertainment and entertainment venues, the LED display is mainly used in the lobby part, the corridor facade, the top facade of the box and other local areas, especially in the bar, performing arts, disco, hall lighting design new elements LED has been widely application. The high energy saving and long life of LED make it fully used in leisure and entertainment places, such as LED outdoor large screen and LED curtain wall.
At present, LED display screens have been gradually used as entertainment walls in various high-end bars, dance halls and other entertainment venues, because the video display effect of LED display screens can show off the stage effect and the atmosphere at the scene, which brings strong shock to people. effect. Because it can produce light and dark and color changes according to melody and rhythm, and can form various dynamic picture effects, it can create a dreamy, dazzling mystery, gorgeous background light, and should be in the high-end entertainment venues against the lighting background. The special requirements make the indoor lighting more abundant and optimized.
In addition, there is no doubt that the DJ station is a sign of a bar and is the most distinctive stage facade. With the advent of LED shaped screens in recent years, the combination of the featured display effects has undoubtedly enhanced the cool effect of the bar DJ. The bar-enabled LED display shaped DJ also ignited a "shiny" wind.
The annual consumption of the bar industry in China has exceeded 20 billion yuan, accounting for 1% of the national catering service industry consumption, and the development speed is 4 percentage points higher than that of its peers. At this rate, in the next five years, China's bar service industry market share will advance to 50 billion yuan, and the bar industry market will show good development prospects.
Prepared to enter the field
Shadow K places produce video rental needs
The shadow K industry is a hot spot in the entertainment industry in recent years. It appeared that the KTV industry solved the problem of KTV room vacancy rate in order to survive and develop, and some KTV changed the vacant room into a small entertainment space that can sing and watch movies.
According to relevant data, there are currently more than 800,000 KTVs in the country, and the room vacancy rate is about 20%-25%. On average, each KTV is vacant with 5-10 rooms. The number of vacant rooms can reach more than 5 million. If more than 5 million rooms are transformed into a cinema theater, from the perspective of the cost of renovation, the cost of equipment renovation for each room is 20,000 yuan, plus the cost of renovation and replacement of sofas. There are more than 100 billion market segments here. the amount.
For the time being, the price is still a short board for the LED display to enter the shadow K market, but it is precisely because of this, the rental demand for the LED screen of the theater has been generated. Zhang Xiaokun, secretary-general of the Shenzhen Entertainment Industry Association, said: “In the past few years, there have been many entertainment venues that are doing with a surround screen. You can watch movies and sing K to provide consumers with a new vision. With many KTV venues renovated from the lobby The development of the housing direction, and now there are very few small and medium-sized rooms, which meets the needs of the transformation of the shadow bar, resulting in the rental demand for LED screens in theaters."
However, we can imagine that the future LED display successfully entered the shadow K market, perhaps a breakthrough in the LED display entering the cinema market. In the past, the industry has been discussing the idea of ​​whether LED displays can enter the cinema, but in addition to the cost, the confidentiality of their permissions is a threshold that restricts the LED display into the cinema, but with the appearance of the shadow K, this may Become a special form of LED display into a "cinema" market.
Imagine the new direction
Panoramic KTV venue LED screen entertainment fusion
With the decline of the KTV market, many traditional KTV venues are forcing a change in business model and seeking new profit points. In addition to the shadow K system, the panoramic KTV has become a highlight of KTV's upgrades in recent years.
It is understood that the ground interactive products have been used in the field outside the KTV industry many years ago, and have the technical realization method of interacting with the video material through interactive detection. However, due to the high cost, it has not yet fully entered KTV. industry.
However, the application of LED canopy products in KTV is very rare, because the products that can be seen in the past are in the open areas of some big shopping malls, such as Beijing World Trade Day and Guangzhou Wanda Plaza, which are very expensive, but attractive. Too many people go to watch it. At present, any KTV will definitely not invest so much money to build this product for a small ceiling in the corridor, but Panorama KTV can realize this grand project with a small capital cost.
In general, the panoramic KTV LED canopy products need to be implemented in the KTV decoration design, the corridor top and corridor walls need to be designed as relatively pure reflectors, so that the corridor canopy, the corridor wall panorama The projected content screen will look very beautiful overall, and when someone passes through the corridor, it will get a panoramic experience.
Although, due to the problem of cost, it has hindered the development of LED display. However, with the advancement of technology, the price of LED display has plummeted. Products such as LED floor tiles and LED sky screens will also be useful in panoramic KTV. .
In summary, audio, lighting, screen, video, laser, and projection will be combined, not only in the venue, but also in most entertainment venues in the future. Whether it's a KTV or a movie theater, the visual concept will change the direction of entertainment in the next few years, and this time will not last long. â€
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