Online shopping low price machine does not fly

Now the price of home appliance market has been quite transparent. The difference between online and offline products is generally between 5% and 10%. Some home appliance stores also try to promote and promote online and offline promotions with the same price. In this case, if the price of online shopping for home appliances If you are ultra-low, then you must be careful if there is a trap to avoid being deceived.

The refurbished machine was riddled with the lack of one of them. Not long ago, the Suzhou consumer white lady spent more than 7000 yuan online to purchase a LCD TV. I did not expect to use only 5 days to appear a black screen. Because the online store claimed that it would take a good inventory to handle the returns after the end of the year, Ms. Bai had to find someone to repair and found that the TV set that looked so new was originally a refurbished machine.

Ms. Bai told reporters that she wanted to change the new color TV set at home. So she went to the major electronics stores and compared it. Finally, she had a 50-inch foreign brand LCD TV with a value of 9,000 yuan. Although fancy, but she did not hurry to start, as Taobao diamond buyers she felt that buying online is certainly cheaper than the mall discount. Sure enough, after several searches, she finally found a seller selling this color TV on Taobao, and the price was nearly 2,000 yuan cheaper than the mall. “At that time, I also looked specifically at the customer evaluation of this shop, which looks good, and the store guarantees unsatisfactory and unconditional returns within 7 days.” Miss Bai immediately paid over 7,000 yuan for purchase.

Soon after, the TV was delivered to her home. Miss Bai, with the help of her family, installed and tried it. She felt the screen was clear and the colors were good. She clicked "Confirm Payment" with satisfaction and gave him a favorable comment. Can not think that just after 5 days this TV screen suddenly appeared a white horizontal line, followed by the entire screen completely black. Ms. Bai recruited maintenance personnel to check and found that this new TV was actually a refurbished machine. Although the shell was new, some of the originals were old ones and they were later matched.

Special equipment for cutting corners and household electrical appliances, especially for home appliances, has a relatively high production cost, but in order to meet the low-price demands and promotions of online shopping consumers, and to maintain differentiation from offline shopping malls, some e-commerce companies will provide online shopping for some manufacturers. Supply and special product models. The so-called special supply for special purposes, in fact, cut corners, reduce quality, reduce costs, in order to maintain the so-called low prices. One example is the recent thinning of the pot wall of the ASD network. It is understood that the current online shopping platform for some of the manufacturers of online shopping for the model even as high as 30% -40%.

The cottages are not shallow cottage machines, smashed brand-name machines and other fake and shoddy products flooding the market has always been difficult to eliminate the pain of the home appliance industry, and now with the rapid development of home network purchase, this phenomenon is also flooding, and are using the home network to purchase Cheap features, under the guise of ultra-low prices, openly swagger through the market and harm consumers. If consumers are pursuing low prices one-sidedly, it is very easy to step into them.